6 Steps to Social Media Success

6 Steps to Social Media

Success

Social Media Affects

Let’s Make this a Conversation!

Google Local

1. Listen and Find Your Digital Audience

Your 6 Steps to …

2. Identify Your Goals and Objectives

Your 6 Steps to …

3. Develop Your Plan and Time Your Content

Your 6 Steps to …

4. Develop Your Content

Your 6 Steps to …

5. Engage – Implement Your Plan

Your 6 Steps to …

6. Measure, Monitor, Listen

Your 6 Steps to …

500,000,000 Facebook Users

Facebook TakeawaysListen and Find Your Digital Audience

48% of 18-34 Years Olds Check FacebookWhen They Wake Up in the Morning

35+ Demographic Now RepresentsMore than 30% of the Entire User Base

71.2% of U.S. Web Audience is on Facebook

46% of Users are Men 54% of Users are Women

34% of Users Earn 25-50K Annually 32% of Users Earn 50-75K Annually

TwitterListen and Find Your Digital Audience

8% of U.S. Internet Users are on Twitter

Twitter TakeawaysListen and Find Your Digital Audience

27% of Users are 25-34 Years of Age30% of Users are 35-44 Years of Age18% of Users are 45-54 Years of Age

48% of Users are Men52% of Users are Women

33% of Users Earn 25-50K Annually25% of User Base Earn 50-75K Annually

Facebook Drives More Traffic to Your WebsiteTwitter Gives You More Customer Engagement

So – Use Both!

Facebook vs TwitterListen and Find Your Digital Audience

LinkedInListen and Find Your Digital Audience

In 2010 Executives from every Fortune 500 69% of Users Make at Least 60K Annually39% of Users Make Over 100K Annually

LinkedIn TakeawaysListen and Find Your Digital Audience

68% of Users are Over the Age of 3574% of Users Have a College Degree or Better

76% of Users have No Kids Between 0-17 Years of Age

LinkedIn TakeawaysListen and Find Your Digital Audience

• Send a Survey to Your Users1

• What are Their Current Social Media Habits?

2• Where Would

They be Willing to Follow You?

Survey Your AudienceListen and Find Your Digital Audience

• What Kind of Content are They Interested In?

4• News, Contests,

Upcoming Events, Videos?

• www.surveymonkey.com6

Survey Your AudienceListen and Find Your Digital Audience

Checklist

1. Listen and Find Your Digital Voice

Create a Strategy

LISTEN

ListenCreate a Strategy

http://technorati.com/http://www.twitter.com/searchhttp://www.google.com/readerhttp://www.facebook.com/searchhttp://www.wefollow.com

ListenCreate a Strategy

Create a Strategy

Identify Goals and Objectives

Identify Goals and ObjectivesCreate a Strategy

Increase followers by 15%

Add 50 People to Your Mailing List

Conduct 4 Webinars this Month

Write a Blog Post Every Week

Checklist

1. Listen and Find Your Digital Voice2. Create a Strategy

Step 3 – Develop Plan & Time Content

How Will You Deliver Content?

How Will You Deliver Content?Develop Plan & Time Content

Influencers?

Free Material or Samples?

Newsletters

Moderate and Lead Conversations?

Schedule Delivery of ContentDevelop Plan & Time Content

12 Months in Advance

Identify Events, Promotions, Launches

Which Platform(s) will You Use?

Checklist

2. Create a Strategy

3. Develop Plan & Time Content

Step 4 – Develop Your Content

Promotions with Deals to Participants

Promotions with Deals to ParticipantsDevelop Your Content

12 Months in AdvanceIdentify Events & Launches to

Promote

Other Content SourcesDevelop Your Content

Tips or How TosInteresting Facts

Take Polls and Share ResultsInterviews

PhotosVideos

Checklist

Step 5 – Engage – Implement Your Plan

Keep to Your ScheduleBe Consistent

Respond to Comments and FeedbackBe Patient!

Checklist

Step 6 – Measure, Monitor, Listen

AwarenessEngagement

InfluencePopularity

ToolsMeasure, Monitor, Listen

Facebook

Twitter

8 New LinkedIn Features Worth Exploring

http://bit.ly/xN21ie

YouTube

Checklist

6. Measure, Monitor, and Listen

QUESTIONS?

• Used by more than 630 million people worldwide

• Average user visits the site 40 times per month

• You can engage as a single person or organization

• Getting started with Facebook:• http://mashable.com/guidebook/facebook/

Micro blog of 140 characters or less Primarily accessed on mobile phones Send out blasts of information OR Guide people to an action Average of 140 million tweets per day Getting started with Twitter

http://mashable.com/guidebook/twitter/

Twitter Terms

A tweet is an expression of 140 or less characters@ signs link a person or an organization to your tweet

RT is retweet, which means you’re sharing information with your audience that someone has shared with you

# is a hashtag and it is used to invite other people to follow a particular conversation

Twitter Terms

• YouTube is a video sharing and video archival platform

• Demographic of site use is broad: 18-54 years old• Videos can easily be shared on websites, Facebook

and Twitter

http://mashable.com/guidebook/youtube/

http://youtu.be/cL9Wu2kWwSY

http://www.google.com/search http://www.facebook.com/marketing http://www.twitter.com/search http://www.youtube.com

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