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© 2011 by Whatzyourpoint Inc. 5
© 2011 by Whatzyourpoint Inc. 6
Insert photo Insert photo Insert photo
Stars
Question Marks
Dogs
Cash Cows
Low Market Share High
Low
High
Market G
rowth
Important
Unimportant
Not Urgent Urgent
A
B
C
Text
1. Point 2. Point 3. Point
Text
1. Point 2. Point 3. Point
Text
1. Point 2. Point 3. Point
Yes
No Yes
No
Yes
No Yes
No
Yes
No
Effect
Cause 3 Cause 1 Cause 2
Cause 6 Cause 4 Cause 5
Component Component Component Component
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Component
Component
Component
Component
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Positive Forces
Negative Forces
Then Now
Direction
Direction
Direction
Direction
Direction
Direction
Direction
Direction
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