5 ways to make your audience care about your emails

Relevance5 ways to make your audience

care about your emails

emailSocial networks, crowdsourcing and

mobile

What do they all have in

common?

Meet your supporters

ALL OF THEM HATE THEIR

INBOXES

1. Show them the benefit

97% off* FREE monkey butler in every

hotel room*

Half price everything… if

you book RIGHT NOW!*

*terms and conditions may apply

Subject: Can you see your

message in our video

2. Personalise it

PERSONALISED CREATIVE

She was on your flight!!

PERSONALISED CREATIVEYOUR sponsored child

Changes depending on when the email is opened

3. Plan and segment

Last week over 900,000 of us sent messages and made calls to key government officials...

The next step towards freeing Sakineh is to fund international experts...

If thousands of us donate in the next three days we can hire an elite team of advocates, keep campaigning to free Sakineh and work on behalf of others facing brutal injustice.

Made my boss get her wallet out

4. Test every time

Testing is easyMeasureMail email campaign for the Haiti emergency.

2 subject lines, 2 CTAs, 2 images, and the best version did 100% better than the worst.

5. Learn from social

networking

Look at this pathetic letter from SABMiller

Relevance

1.Show them the benefit2.Make it personal

3.Plan and segment4.Test every time

5.Learn from social networking

5 ways to make your audience care about your emails

Business

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THE ONLY MAGAZINE GROWERS AND RETAILERS · 2020-01-29 · We will send your advertising message directly to all our available emails. $300 per a targeted audience or thousand emails

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4. Understanding Your Audience: Presenting Your Case to ...Nations - Understanding Your Audience Page - 16. Nations - Understanding Your Audience Page - 17. Nations - Understanding

Email1k Bonus Document Toolkit.pdf · 2014-10-21 · audience by encouraging your visitors to share your giveaway. The more friends who enter the more entries they earn and more emails

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Knowing Your Audience

Goldbach Audience Austria | Catch your Audience!

OWNING YOUR AUDIENCE

User Survey Workshop NC Gov 2.0 · CONDUCTING YOUR SURVEY SURVEYS • Expect a 10-15% response rate • Send multiple emails and reminders to your survey audience • Allow 1-2 weeks

Personalizing Your Triggered Emails (Dave Moore)

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Reaching your audience