5 Tactics Savvy Marketers Use to Increase Conversion

5 Tactics Savvy Marketers Use to

Increase Conversion

Hello!I’m Arielle Hurst from Pure Chat

I am here because I love content, conversions and Pure Chat.

You can find me at @ArielleHurst or @PureChat.

#ConversionChat

Contents

▣ Test the Right Stuff▣ Start Using Popups▣ Chat with Leads▣ Achieve the Content Trifecta▣ Implement Retargeting Ads

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1.Test the

right stuffDon’t bother with bullsh*t A/B tests.

This is hopelessly slow and ineffective.

‘’“Change one thing at a time so you know exactly how each change affects conversion rates,” is terrible advice.

- Peter SandeenConversion Expert

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Test the message,not the words.

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℅ Peter Sandeen

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℅ Peter Sandeen

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℅ Copy Hackers

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℅ Copy Hackers

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℅ Copy Hackers

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Takeaways

▣ Test the message, not the words.

▣ Once you’ve got the message, exaggerate it by stealing your customers’ words.

▣ Don’t stop after the first improvement.

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Tools for A/B Testing

▣ Optimizely□ optimize.ly

▣ Visual Website Optimizer□ vwo.com

▣ Google Analytics Content Experiments□ Use it free from Google Analytics!

Reporting > Behavior > Experiments

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2.Start using

popupsHow to be effective, not annoying.

℅ SumoMe

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℅ SumoMe

Exit-Intent Popup

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‘’10 to 15 percent of lost visitors can be “saved” by using exit-intent popups.

- Csaba Zajdovia the Conversion Scientist

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℅ Wishpond

Recover Abandoned Carts

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℅ Optimonk

Redirect Traffic

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Two Approaches

Email List Generation

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The Infusionsoft Marketplace

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Takeaways

▣ 10-15% of visitors can be “saved” by exit-intent popups.

▣ If a visitor is abandoning their cart, make them an offer they can’t refuse.

▣ Redirect visitors to different content if they’re not feeling it. (Especially on landing pages!)

▣ Informational offers are a website visitor’s weakness.

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3.Chat with

leadsConnect with prospects on their terms.

Place your screenshot here

This is a live chat box.Live chat is the easiest, most convenient way to connect with your website visitors.

Place your screenshot here

Native Mobile AppsAnswer chats while you’re on the go from any iOS, Android or Kindle device!

$0

That’s all it takes to get started.

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Takeaways

▣ Live chat is a website visitor’s preferred way to connect with you because it’s on their terms.

▣ Pure Chat allows you to capture leads anytime through a conversation or form when you’re not available.

▣ You can trigger Infusionsoft automation from Pure Chat by tagging the contact.

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4.Achieve the

content trifecta

It’s obvious you need to create content, here’s how to do it.

The Content Trifecta

Fast

Good Cheap

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Make it Cheap

The key is to COLLECT and CURATE.

Six Steps to Good Content

1. Introduce the Problem

2. Explain Your Solution

3. Give an Example

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4. Summarize

5. Offer Next Steps

6. Write a Killer Title

Six Steps to Good Content

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Make it FastThe key is to FOCUS, SIMPLIFY and REPURPOSE.

Takeaways

▣ Follow the six steps to create a template for consistently good content.

▣ Keep costs down by sourcing content ideas from your team, customers and other industry leaders.

▣ It is possible to repeat this process quickly if you focus, simplify and repurpose.

▣ For more, check out our full guide to fast, cheap and good content!

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5.Implement

Retargeting Ads

How to be timely, not creepy.

℅ Advanced Web Ranking

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70%

That’s how much more likely retargeted visitors are to convert!

℅ Hubspot

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Tools for Retargeting

▣ AdRoll□ adroll.com

▣ Perfect Audience□ perfectaudience.com

▣ Native Platforms□ Google Adwords□ Facebook

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Takeaways

▣ Retargeted website visitors are 70% more likely to convert.

▣ It takes an average of five touch points for a customer to buy from you.

▣ Retargeting can be used to promote upgrades and upsells too.

▣ This article on Search Engine Watch has more!

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Thanks!Any questions?

Download the slides here!

@ArielleHurst@PureChatarielle@purechat.com

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Credits

Special thanks to all the people who made and released these awesome resources for free:▣ Presentation template by SlidesCarnival▣ Photographs by Unsplash