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3 steps to building a brand.
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@adamkleinberg
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HOW DO YOU BUILD A BRAND?
LESSON 1.
ONE THING. IN THE MIND OF THE CONSUMER, YOU CAN ONLY BE ONE.
SAFE.
SMALL.
TOUGH.
THE ULTIMATE DRIVING MACHINE.
LESSON 2.
ZAG.IF EVERYBODY ELSE ZIGS, YOU ZAG.
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THE CIRCUS.
THE CIRCUS.
XX X XX
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Never miss a word.
LIVESCRIBE COULD HAVE BEEN A COMPUTER PEN, A TRANSLATION DEVICE, A CALCULATOR. INSTEAD IT WAS...
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A BEER FOR PEOPLE WHO DON’TALWAY DRINK BEER.
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NOT THE FIRST PHYSICS GAME.BUT THE FIRST TO TELL A STORY.
LESSON 3.
TRIANGULATE. TO FIND YOUR ONE THING.
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INTERNAL
MARKET
TARGET
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INTERNAL.YOUR PEOPLE.YOUR PRODUCTS.YOUR EXPERIENCE.YOUR VISION.
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MARKET.COMPETITION.TRENDS.CULTURE.
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TARGET.WHERE’S THE OPPORTUNITY?WHAT MATTERS TO THEM?WHAT PROBLEM CAN WE SOLVE?
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INTERNAL
MARKET
TARGET
YOU
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