25 ways to Distinguish Yourself - Presentation by Raj Setty

Presented by: Rajesh Se1y

President, Foresight Plus, LLC

Being Different!

Saturday, November 10, 12

BEING Different!

Manifesto: 25 Ways to Distinguish Yourself

Ranked #5 at ChangeThis.com

75,000+ Downloads and Growing!

4Saturday, November 10, 12

Beep Beep. No Deal. Beep Beep.

Being part of commodity crowd generally erodes your value.

Distinguishing yourself may give you a premium.

Hundreds of Brands.Hundreds of Stories.

Need cars for a short duration? Rent.

Cars where and when you need them?

Why rent from a company?

You want a driver too?

Why not tap into the community?

The Common Factor?

worldviewStart with a different

Has anything (really) changed?

Yesterday

YesterdayBa

1. (Really) Decide to be different

The Stress and the Straddle

If it could be done, someone else would

have done it.

Don’t be foolish!

Hmm... really?It just doesn’t look right.

It’s plain crazy...

I know there is something wrong here. I just can’t

pinpoint it.

If it could be done, someone else would

have done it.

Don’t be foolish!

Hmm... really?It just doesn’t look right.

It’s plain crazy...

I know there is something wrong here. I just can’t

pinpoint it.

Oversupply of doubt.

2. Don’t forget to create meaning

LOWESTPRICE

GUARANTEE

You may like to add features. But..

Photo courtesy: Batang_Igat on FlickrSaturday, November 10, 12

Photo courtesy: Rudy Malmquist on Flickr

Sep 2011: 5M members and growing

Nokia: Selling 250M phones in record time?

Nokia: Selling 250M phones in record time?‣ Community Features

• Multiple Contact Lists

• Set Time Limits per Call

‣ Features Just Right for the Segment

• Screen Prompts in 70 languages

• Built-in Flashlight

• Alarm

• Radio

• Alarm

• Radio

‣ Priced Right (Rs.2000)

• Alarm

• Radio

‣ Priced Right (Rs.2000)

Keyword: Empathy

3. Tell a good story

Some help fromGeorge Clooney

Or, some help fromZhang Ziyi

Or, fromLeonardo DiCaprio

Please Note the Fallback Story!!!

Question for you:Have you ever worn a

real watch?

You never actually own a Patek Phillippe. You merely look after it for the next generation.

Courtesy: Changing Hands BookstoreSaturday, November 10, 12

Stephen King Collection

Courtesy: Changing Hands BookstoreSaturday, November 10, 12

Accomplishments ALWAYS tell a great story

CHANGI.World’s most awarded airport

4. Live up to the story

Selling shoes online?

Perception

People

Perception

People

Structure

Perception

People

Structure

Vision and Values

Perception

People

Structure

Vision and Values

Leadership

The Big Question: Does the difference move the needle?

The Litmus Test

Your Elevator Pitch

Sorry, what were you saying?

The Litmus Test

Your Elevator Pitch

Interesting...

The Litmus Test

Your Elevator Pitch

Interesting...

Tell me more...

The Litmus Test

Your Elevator Pitch

Interesting...

Tell me more...

Now, how do you do that?

The Litmus Test

Your Elevator Pitch

Interesting...

Tell me more...

Cool. Is nobody else doing that already?

The Litmus Test

Your Elevator Pitch

Interesting...

Tell me more...

Cool. Is nobody else doing that already?

The Litmus Test

Your Elevator Pitch

The Evergreen Insight

“When deciding among opportunities, choose the most difficult path”

Buddhist Quote

The Evergreen Insight

Thank you

www.rajeshse0y.com/blog

25 ways to Distinguish Yourself - Presentation by Raj Setty

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