20150319 primemobilerealestatesecuringyourplaceonthelockscreen-150320133619-conversion-gate01

Prime Mobile Real Estate Securing Your Place on the Lock Screen

Hello!  

Martin Lange Global Consulting Partner, Digital Innovation Practice

OgilvyRED @macaccess

Brent Hieggelke Chief Mobile Evangelist

Urban Airship @bhieggelke

Danny Hakimian Director of Marketing

Yo

Peter Fasano Senior Vice President

Social@Ogilvy @pfasano

Seth Greenberg Creative Strategist

OgilvyOne @Seth_Greenberg

Agenda

•  What is the lock screen?

•  Building mobile relationships with Urban Airship

•  Starting the conversation with Yo

•  How can you get involved?

The Lock Screen A visual interface which is available before the user has activated the full

functionality of the device, a.k.a. PRIME MOBILE REAL ESTATE

Building Mobile Relationships with Urban Airship

Apps: ultimate owned media, kings of mobile

Placeholder: 87%

The lock screen is the best real estate today

So how do you earn and keep your position?

of customers will defect within 30 days of download 70%

Source: UA Good Push Index

Notifications improve that dismal stat

On average, they drive: •  4x more engagement

•  2x more retention

Source: UA Good Push Index

That’s been our world for almost 6 years

We help brands build mobile relationships

And integrate campaigns into mobile apps

Done right, amazing things happen

App: Electronics

Message: Your order #67522 shipped & arrives today. Would you like a delivery alert?

Button: Alert me

And the battle is moving to a new screen

UrbanAirship.com is chock full of content

h(p://urbanairship.com/products/audience-­‐segmenta:on#loca:on-­‐targe:ng  

Starting the Conversation With Yo

WHAT IS Yo

Access to the lock-screen of a smartphone

3,500,000 downloads (through 8 months)

More than 150,000,000 Yo’s sent

Already reached #1 in iTunes app store

BREAKING NEWS

TOP DEALS

REAL-TIME INFO

SPECIAL OFFERS

LOCAL

NOTIFICATIONS

FUN DAILY NEWS

Yo IN THE PRESS

A popular mobile app simplifies text messaging by reducing all communication to the word "Yo."

Yo App Is Actually Really Useful”

“An App Like Yo Could Turn Out to Be Bigger Than Twitter”

“The app is strangely compelling, and is winning fans in design-savvy tech companies”

Messaging App Gets People Talking With One Word: Yo”

“I’ve Seen The Future Of Phones, and it looks a lot like Yo”

WHAT IS Yo

Yo LINKS

Swipe open the Yo to go straight in to content

Yo LOCATION & API

Double-tap any username to Yo your location

Yo Bytes

Kim goes blonde 😱

Yo for Apple Watch

BUZZFEED

A central hub for finding businesses on Yo platform

YoSTORE.CO

ALREADY ON Yo

DEMO TIME Yo

Get Yo popcorn ready

Danny Hakimian T:+1 415-702-7492 +447817517535 E: danny@justyo.co Yo: DHAK

CONTACT Yo

Ques:ons?  

Martin Lange Global Consulting Partner, Digital Innovation Practice

OgilvyRED @macaccess

Brent Hieggelke Chief Mobile Evangelist

Urban Airship @bhieggelke

Danny Hakimian Director of Marketing

Yo

Peter Fasano Senior Vice President

Social@Ogilvy @pfasano

Seth Greenberg Creative Strategist

OgilvyOne @Seth_Greenberg