20141106 sseayp

paxi inside

!PAXi inc.

Kyo Satani

6 Nobember 2014, SSEAYP

About myself

∗ ’98 BA in Cultural Psychology, Faculty of Integrated Human Studies, Kyoto University

∗ ’98-’00 Recruiting Manager, Fujitsu Ltd. ∗ ’00-’02 Director of Sales, Recycle One, inc. ∗ ‘02-’03 Freelance ∗ ’04 MA in Peace Studies, University of Bradford ∗ ’04-’07 Journalist and Division Leader, Livedoor News ∗ ’07 PAXi inc. 　 　’07 paxi house tokyo 　 　’10 Chojuu-giga ’10 PAX Coworking 　 　’12 International Cialthon Association

History of Job and Education

2014: Hongkong, South Africa, Mozambique, UAE, USA / Hongkong, France, Italy 2013: Korea / Russia,Spain, France, Qatar / India / Korea2012: France, China 2011: Taiwan, Vietnam / France, Spain 2010: Australia 2009: China 2008: USA / Bulgaria, Czech, Estonia 2007: Taiwan 2006: Indonesia, Taiwan / Finland, Estonia2005: Hong Kong, Macau, Vietnam2004: UK / Netherlands, Belgium, France / Sweden / Portugal / Taiwan 2003: Korea / India / UK / Ireland 2002: China, Kazakhstan, Kyrgyzstan, Uzbekistan, Turkmenistan, Iran2001: China, Mongolia, Latvia, Lithuania, Poland, Czech, Slovakia, Hungary, Austria, Swizerland, France, Netherlands, Germany, Estonia, Russia2000: China / Singapore, Malaysia, Indonesia1999: India 1998: Singapore, Seychelles, Kenya, Jordan, Oman 1997: China1996: Thailand, India, Nepal, Malaysia, Singapore / India, Pakistan, Iran, Turkey 1995: Korea / Korea, Thailand, Cambodia, Hong Kong / Thailand, Cambodia, Vietnam, Laos1994: Korea 1990: Australia 1977: USA

History of Travel

Why I started my own business?

July 2006 My wife was pregnant. I started thinking about becoming a parent.

September 2006 “The last” travel with my wife alone to Finland and Estonia.

Suddenly, everything looks strange in Helsinki.

I wondered why I did not fully utilize experiences from traveling.

I strongly hoped that I want grow altogether with my children.

I decided to set up my own business to make the world a better place.

Take a look back

1994-1998 I founded 4 new social circles in my university days, not intentionally.

I have met so many people playing chess while I traveled in Asia.

1998-2000 I started working as a ‘paid employee’ and enjoyed freedom and unfreedom. I found many Japanese ‘salaryman’ suffered from their daily life.

2000-2006 I changed my career, working at a startup company, as a freelance, and at a exploding venture company

2003-04 MA degree in Peace Studies. A just a traveler became a traveler with MA.

Travel and various career enabled me to meet various kind of people.

Take a look back

1994-1998 I founded 4 new social circles in my university days, not intentionally.

I have met so many people playing chess while I traveled in Asia.

1998-2000 I started working as a ‘paid employee’ and enjoyed freedom and unfreedom. I found many Japanese ‘salaryman’ suffered from their daily life.

2000-2006 I changed my career, working at a startup company, as a freelance, and at a exploding venture company

2004-04 I did my MA degree in Peace Studies. A just a traveler became a traveler with MA.

Travel and various career enabled me to meet various kind of people.

Tabi to Heiwa旅 と 平和

I hit upon the concept of “Tabi to Heiwa” in 2003.

Travelers can make peace.

MA Dissertation in Bradford: Peace through Tourism

Definition

Travelers act and move on their own will. !Just visiting foreign countries is not enough, and they don’t even have to go out for abroad. !Travelers are curious and have a strong passion to communicate and connect with people and the situation.

Definition

Peace is not about world peace, which is vague for many people. We have to think about peace from a tiny level around us.

Positive peace / Negative peace

To spread the idea

It is very difficult to change people’s idea dramatically

I met many dedicated people who always think others,

but at the same time I feel that ordinary people usually do not care about what is happening in the other area of the world.

Any way to change people’s daily behaviour?

To spread the idea

People Eat 3 times a day.

To spread the idea

Restaurant can be a place to learn.

If I have a seminar on peace, conscious people may come…but…

Having a good time, enjoying a moment… and the guests gain the information and knowledge as a result.

paxi

paxi comes from phakchi in Thai language.

Coriander(English), Cirantro(Spanish), Dhanya(Hindi), Xiancai(Chinese)…

paxi = pax + i

Other reason to choose paxi

We don’t usually eat paxi in Japan

“Travelers” know about paxi, but others not. I suppose paxi can be a good keyword to attract travelers. Most of my ideas come from traveling experience, so travelers can easily understand what I am thinking.

paxi reminds travelers of their good days, or bad days ^^

Other reason to choose paxi

Everybody believes paxi is:

“ love it or hate it”paxi is not like just a herb or vegitable… paxi is like India!

And… I need power from mass media to share my idea with huge amount of people.

But many people in Japan stop their favorite things in these turning points.

Three great things in life. ∗ Getting a job ∗ Mariage ∗ Childbirth

It’s a pity…

paxi house tokyo

All the cuisine contains lots of paxi.

Food, Drink…and Communication

- Guests share the tables. - Public’S’peace --Standing style - Party - Kampax

- Nabe with others - paxi community- 100% of guests here are smiling

PieceOfPeace Plaza

Postcards from guests

PAXi-man

Nihon eat-by-Hand Kyokai (NHK)

paxi house tokyo

PAX Coworking

Partying

Working as

PAX Coworking

Cialthon

Partying

Running as

International Cialthon Association

http://facebook.com/cialthon

Cialthon

29

∗ a new marathon trend in Japan. ∗ stands for Social Marathon. ∗ puts more value on the social connections and

communication among participants and local people. ∗ Memories are more important than time results. ∗ By sharing experiences gained during this event with the

other participants, we tend to increase the joy of running even more.

Interview from runtastic

Cialthon associated events

30

Glocal Cailthon Ultra Cailthon

Challenges

31

∗ 89 x 89 ∗ Comrades Marathon

(South Africa) ∗ The oldest Ultra Marathon

to pray for peace ∗ Since 1921

(After the WWII）

Finished on 1 June 2014

∗ 389 x 89 ∗ Sahara Marathon

(Morocco) ∗ Desert Marathon to commemorate 89 months…