2013 06-time-management-social-media

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Class at Tempe Public Library by Charlene Kingston

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@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Time Management & Social

Media

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Squeeze The Most Benefit From The Least Time

Social Media for Small Business

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Charlene Kingston

Social Media DIY Workshop.com

Charlene@SocialMediaDIYWorkshop.com

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Squeeze The Most Benefit From The Least Time

Social Media for Small Business

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

MindsetStrategyActivities

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Possible?Want?Do?

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Big PictureBenefitsActivitiesEfficiency

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

I Currently Use Social Media For Business

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

I Don’t Have Time For Social Media!

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Business SuccessComponents

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

QualityCustomer Service

Ongoing EducationTrade Associations

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Business OperationsSuppliesMoneyCorrespondence

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Existing CustomersReferralsCollaborationMeet New People

Tell people what youdo with passion

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Why Do You Use Social Media?

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Big PictureBenefitsActivitiesEfficiency

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Word of Mouth

Repeat Business

New Business

Ideas

More Visibility

Social Media Benefits

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Word of Mouth

Repeat Business

New Business

Ideas

More Visibility

Social Media Benefits

Conversation

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

One Way Conversation Two Way Conversation

Business Conversations

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

What you

know

What they

want to know

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

What you

know

What they

want to know

Sweet spot

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Customer Education

Practical Advice

Industry Trends &

News

Answer Questions

Conversation Topics

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Money Saving Tips

Promote Other

Businesses

Promote Your

Customers

Tell Your Backstory

Conversation Topics

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Big PictureBenefitsActivitiesEfficiency

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Fill Out Your

Profile

Start Sharing Things

Follow People

Account Start Up

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Account Setup Account Maintenance

Account Fine Tuning

Account Phases

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Account Setup Account Maintenance

Account Fine Tuning

Account Phases

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Post Things (Tell Your

Business Story)

Respond To People

Join Conversations

Community Management

Reputation Management

Daily Activities

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Big PictureBenefitsActivitiesEfficiency

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Maintenance:PostRespondCommunityReputation

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Start your day

5 minutes

Before lunch

5 minutes

Early afternoon5 minutes

End of day5 minutes

Social Media Check-Ins

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Post Things (Tell Your

Business Story)

Respond To People & Join Conversations

Community Management

Reputation Management

Check-In Activities

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

Prioritize your social media

accounts

Schedule posts in the

futureBetter

efficiency

Set up notifications

Respond quickly

Don’t waste time looking

Set a timer so you don’t

spend more time each day

Adjust your time based

on your online

communityMore

engaged community takes more

time

Make This Plan Work

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC

@SocialMediaDIY | SocialMediaDIYWorkshop.com© 2013 Crow Communications, LLC