2011 Tiger Team Workshop-Point of Sale Grant

POINT OF SAFE (SALE) (POS)Strengthening Relationships:Continuing Developing Opportunities with Manufacturers and Retailers

2011 Tiger Team meeting Monday, August 22, 2011

Fred Messmann, Deputy Director

NSBC Point of Sale and Fast Track Grant• USACE Mandatory Life Jacket Study

▫Pine Flat Lake – east of Fresno, CA▫Millerton – north of Fresno - Control Lake for

study▫JSI measured last year (2010)▫USACE nor USCG actually measuring

difference between “sales” last year versus this year

▫NSBC grant will survey and place Point of Sale material in marinas, box store, and small stores

The NSBC and Manufacturers

•Life Jacket Manufacturers▫Revere Supply Company▫Mustang Survival

(Boating Safety Sidekicks)▫Takashina

• Cylinder Manufacturers

iSi Components Leland Supply Company

NSBC and RetailersPartners and non partners

( )

Point of Sale: Mannequin Display Cabela’s, Reno, NV

Pine Flat Lake Dam, Kings River CA

Millerton Lake, California

Pine Flat Lake Marina launch ramp

USACE sign leaving Pine Flat Lake Marina (reverse)

Pine Flat Lake Marina, June 2011

Pine Flat Lake Marina store entrance, marina manager

Pine Flat Lake Marina, interior PFD POS rack with mannequins

Reverse side of POS hanging display

Small bait shop near Pine Flat Lake

QR CODEwww.LifeJacketChoice.com

LifeJacketChoice.com

•Five Pages▫Home page as above: “If…then” format▫Check list for choosing a life jacket▫3 pages of text detailing their options

Life Jacket Choice: Choose the Right Life Jacket for your Activity

About Life Jackets• Inflatable Lifejackets (type III and V)• Requires regular inspection and maintenance!• Inflatable life jackets are a more comfortable and

lightweight option than the traditional buoyant lifejacket. They are a universal size, one size fits all, and usually have more flotation (20-35 pounds) than an inherently buoyant life jacket (typical is 15.5 pounds) When deflated they are compact and appear to resemble a big set of suspenders. Some inflatable lifejackets also come in a belt pack style designed to be worn in front, not a fanny pack. Both styles of inflatable lifejackets rely on an inflation chamber to provide buoyancy. …

Issue: Lack of Coordination with Safety Initiatives, Retailers, and Manufactures

•SOLUTION▫Partner with PFDMA and other

manufacturers to collaborate with boating safety advocates to market life jackets and life jacket “WEAR” promotions to retailers

▫Influence purchasing managers decision on how to have the correct year round product inventory, i.e. child, PWC, water sports, fishermen (float coats)

•SUGGESTIONS

Fred Messmanndeputy@safeboatingcouncil.org

(703) 789-2730

Rachel Johnsonoutreach@safeboatingcouncil.org

(703) 361-4294 / (703) 789-2731