15 tips to bring traffic to your restaurant and your website

15 Tips to Bring Traffic To Your Restaurant & Your Website

Rif Kiamil

FOODit Limited

Branding Attracting Customers Repeat Customers

15 Tips to Bring Traffic To Your Restaurant & Your Website

1. Pick three dishes you know I'll love

1. Pick three dishes you know I'll love

http://s3.amazonaws.com/foodspotting-ec2/reviews/2303826/thumb_600.jpg?1346090334http://pizzakinglincoln.com/wp-content/uploads/2013/05/523550_20428629.jpg

taking a product that can be found everywhere and making it different

1. Pick three dishes you know I'll love

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different dish for the area, but still using core ingredients from the restaurant.

1. Pick three dishes you know I'll love

https://twitter.com/chrispople/status/376318834636234752

find a dish you can “own”

2. Pick three things that define the experience I'll have

3. Pick three things that define the experience I'll have• Let the customers pick

their own toppings

• As many different ones as they like, have it just the way they want it

• It’s more fun

• They pay by the weight

http://www.sambaswirl.co.uk

2. Pick three things that define the experience I'll have

• Pay before you sit down

• Free refill on softdrinks

• Leave when you want, as you already paid

• Get your own plates and sauces

http://www.craftedandco.com/wp-content/uploads/nandos-5.jpg

3. Find out what makes me come back

3. Find out what makes me come back

• My vegetarian friends from all over the world come here, they did not think they would find so many vegetarian dishes in a Turkish restaurant

• Customers love their mix special, which allow people to try a little bit of everything and not have to think what to order

http://www.anteplilerislington.co.uk/

3. Find out what makes me come back

• “Spiral fries” or “curly fries” • Portion size • Milkshakes

4. Learn from the restaurants I choose over you

4. Learn from the restaurants I choose over you

gluten free burger buns

Diets & Lifestyle Place to do things Conveniences

5. Give me a brand I can fall in love with

5. Give me a brand I can fall in love with

Pie Minister pies are fresh twist on a British classic. We’ve taken the pub staple and injected fresh, high-quality and locally sourced ingredients. And we did it without skyrocketing the price.

Our pies can be found all over London—sit down for a warm pie in one of our shops or at your local pub, or take one to go at your local market and even at community events through our pie van!

If you love our pies as much as we do and would like to help us create new flavours, join our V.I.Pie Club or send us your recipe ideas: hello@pieminister.co.uk.

Branding Attracting Customers Repeat Customers

6. Make me want to come inside

6. Create a welcoming restaurant

• Clean windows, tidy front

• Easy to read menu, big font

• Phone number, website & Free wi-fi

• Look busy

7. What is your website?

7. What is your website?

• Own domain name

• Quickly lets them find your address or phone number

• Online Ordering

• Real menu

• See reivews about you

8. Help me find you online

8. Help me find you onlineGoogle Places / Maps Setup

• Address• Phone Number• Photos• Opening Times• Website Link• Reviews

9. Be Convenient

9. Be Convenient

7 am opening

McDonald's Delivery

noodles or rice, meat/veg/fish and sauce

Giraffe in Tesco

10. Make me a deal

10. Make me a deal • Think about deals which bring in more people, so that more people talk about your restaurant.

• Deals that drive NEW customers to eat the meal that they are going to enjoy

• Deals that shock the area get customers in

• Deals for first 10 customers after 12 o’clock

Branding Attracting Customers Repeat Customers

11. Wow me with your food and service

11. Wow me with your food and service

• Great staff that really talk with the customers & find the best dish for them

• Food & Service is consistent

http://www.butlersthai.co.uk ```

12. Turn me into your best marketer

12. Turn me into your best marketer

• VIP / Mailing List for the people that love your food

• Enabling them to promote your restaurant

• Just talk with them at the end of the meal

• VIP / Mailing List for the people that love your food

• Enabling them to promote your restaurant

• Just talk with them at the end of the meal

13. Keep me posted

13. Keep me posted

• Collect Bussines Cards

• Have a website that saves your customer details

• Have e-mail, sms & social media tools that let you talk with your customers

14. Reply to my reviews

14. Reply to my reviews

• Check your reviews at least once week and reply back

• Don't be passive aggressive with negative reviews, always try get your customer back so you can fix their problem

15. Get me involved

15. Get me involved

• Competion for best photos or tweets about your food & restaurant

• Bring your best customer in to show them how you make the food

• Try the latest dishes

https://twitter.com/italianexpress_

Meet us at Stand T254

• Copy of this can be found on http://blog.foodit.com

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