120209 cs pov

Content & Social

Building fresh content & social strategy since 2012

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Our Mission

Content & Social helps clients engage customers through owned & social media

THE NEW ECO-SYSTEMControl

Scale

Owned Media

Paid Media

Earned Social Media

THE NEW ECO-SYSTEMControl

Scale

How we talk To customers

How we talk with strangers

Where we listen & participate

WE LIVE IN BETWEEN TIMES

PAST FUTUREBig Bang LaunchStatic ContentLong media lead timesOne size fits allBroadcastingMonolithic“Messaging”

Agile + optimizedReal-timeInteractive servicePersonalizedMicro-targetedNetworkedEngagement

LEAN STRATEGY1. Human imagination is not a

commodity2. We don’t presume anything3. We engage the customer directly4. Build engagement—not deliverables5. Respond to change over following a

plan

LEAN STRATEGY

• Rapid prototyping + testing hypothesis• Customer engagement--and obsession• Metrics driven—what is the goal?• Learn fast—don’t fail fast• “Nail it, then scale it”

WHAT DOES THIS MEAN?

• Drive + measure customer engagement• Be Agile + build in flexibility• X-department / skill set teams succeed• Engage legacy process—fight or flow• One meeting to listen + decide an issue• Trust is a strength, mistrust a barrier

USER EXPERIENCES

EmotionIt is not enough to build efficient user experiences. We need to persuade and motivate

ConfidenceWe establish trust first so people have confidence that we will deliver on our promises

Enabling ActionWe make interactions simple, rewarding & fun

7-STEP CYCLE

1.Identify your customers

2.Connect to your business—why?

3.Understand your users’ mental models

4.Identify appropriate patterns of engagement

5.Design content & social strategy

6.Build content, social outreach & measurement systems

7.Evaluate and refine

Our Mission

How Does This Work?The Flip Camera

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PERFECT FOR NEW

PARENTS

OWNED + SOCIAL MEDIA

• Listen, respond & engage with customers• It’s not how do we “differentiate,” it’s how

do we understand & support? It’s not about us, it’s about our customers

• Move fast, speak clearly, and never make assumptions

THANK YOU

ENGAGE@CONTENTANDSOCIAL.COM

Content & Social400 S. 4th Street, Suite 401-110Minneapolis, MN 55403 USA+1 (612) 749-0803

More at: WWW.CONTENTANDSOCIAL.COM