12 e marketing trends for 2012

XII e-Marketing Trends for 2012

Digital Spotting

What’s New?

Agenda: XII e-marketing opportunities!

I. Search engine optimizationII. Social media optimization

III. Content optimizationIV. Content aggregation

V. GamificationVI. Video marketing

VII.Ad network innovationVIII.Privacy compliance

IX. Cross-channel optimizationX. Mobile marketing

XI. Website performance optimizationXII.Performance marketing

“The importance of developing an engaging, shareable brand

increases each day : algorithms and people

FAVOUR THE MOST ENGAGING BRANDS”

An engagement strategyis essential to cut-through

“Every business needs to be a multi-channel publisher now”

Opportunities to engage in 2012

What percentage of SEO site visitors enter through your home page?

I. Search engine optimization

What is deep SEO?

Improving SEO that is non home page related. Most important for retailers… Reminder that :

- Multiple home pages matter (category/subcat)- Deeplinks matter- Duplicate content, so unique copy matters- Link equity flow through internal links matter-SMO matters

Example…

Deep SEO example

II. Social media optimization (SMO)

“A systematic approach to improving the business contribution of social media marketing and related activities including PR, SEO, content marketing and display advertising integrated across all company online presences and offline communications”

Two views:

- Narrow: Using social activities to support SEO.

- Broad: Improving effectiveness of all social media marketing.

- Optimizing this process – from central hub!

What is SMO?

III. Content optimization

Will Google+ be important in 2012?

IV. Content aggregation

V. Gamification

VI. Video marketing

VII. AD NETWORK INNOVATION

VIII. Privacy compliance

Are you worried about 27th May 2012?

Do you research purchases on the Internet before buying them from a store?

IX. Cross-channel marketing

Understanding multichannel behavior

X. Mobile platform optimization

Mobile maximization case study - Belron

XI. Website performance optimization

XII. Performance marketing: using web analytics

Next step…