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February is the time to share the love. We are sometimes caught in the cliche of sending our customers the obligatory 'We Love You' message around Valentines but there are a number of ways to show customers you really care about them throughout the year that go well beyond a simple 'corporate' message on the 14th
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Sales & Marketing Club for Small Business in Berkshire
So what’s it all about?
A Simple Recipe
Take 3 Key Sales & Marketing Requirements
Driving Traffic
Generating Leads
Converting Customers
Add in some…
Mix with Accountability
Allow some time for action
Bake twice a month
Share with friends
Marketing DashboardWhat is the value to a marketer of insight that isn't implemented? Zero.
Key Learnings
Customer Conversion: 10 ways to show customers you
love them
1. Feature Success Stories
2. Offer exclusivity
3. Grandfather them in
4. Loyalty programs
5. Show some personality
6. Social recognition
7. Solicit feedback
8. Guest blogging
9. Refer complimentary services
10. Say thank you
1. Feature Success Stories 2. Offer exclusivity
3. Grandfather them in 4. Loyalty programs
5. Show some personality 6. Social recognition 7. Solicit feedback 8. Guest blogging
9. Refer complimentary services 10. Say thank you
ImplementationTake some time to action what you have just learned
45
See you next time25th February 2014
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