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كيفية عمل حملة من خلال الرسائل النصية، والتعرف على واستكشاف التقنيات مثل استخدام NFC, iBeaconومواقع الموبايل والتطبيقات وتقنية البلوتوث وQR. وسوف ندرك أهمية استخدام الحملة من خلال الرسائل النصية، ووسائل المراجعه والتحليل والقياس المستمرة.
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Presented By: Eng. Mohamed Hanafy mohanafy@gmail.com
115 %
91 %
90% of SMS are opened and read within 3 minutes of receipt
1. Provide above-and-beyond value via
"positive disruption."
2. Consider the conversation.
3. Do not disturb.
4. Timing is critical.
5. Provide value first, capture data second
6. Monitor opt-outs per send.
SMS Strategies
7. Have your trigger ready.
8. Gather preferences at opt-in.
9. Consider the total mobile experience.
10. Collaborate to get the best content.
11. Move to a numeric vanity short code.
SMS Strategies
In-house SMS gateway
Hosting SMS gateway
Local companies
Global companies
Global Companies
◦ www.clickatel.com
◦ www.aspsms.com
◦ www.bulksms.com
Local Companies
◦ Masrawy.com
◦ www.resalatelecom.com
• NowSMS • Kannel
NFC
16
iBeacon
◦ Immediacy – Mobile Websites Are Instantly
Available
◦ Compatibility – Mobile Websites are Compatible
Across Devices
◦ Upgradability – Mobile Websites Can Be
Updated Instantly
◦ Find ability – Mobile Websites Can be Found
Easily
◦ Shareability – Mobile Websites Can be Shared
Easily by Publishers, and Between Users
◦ Reach – Mobile Websites Have Broader Reach
◦ LifeCycle – Mobile Websites Can’t be Deleted
◦ A Mobile Website Can be an App!
◦ Time and Cost - Mobile Websites are Easier and
Less Expensive
◦ Support and Sustainability
Interactivity/Gaming
Regular Usage/Personalization
Complex Calculations or Reporting
Native Functionality or Processing Required
No connection Required
Your App??
Keywords in app title
Keywords in description
Proper categorization
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