IMPROVING ROAD SAFETY THROUGH TECHNOLOGY: USER REQUIREMENTS, EDUCATION AND AWARENESS

IMPROVING ROAD SAFETY THROUGH TECHNOLOGY: USER REQUIREMENTS,

EDUCATION AND AWARENESS

Luca PASCOTTO Global Public Policy manager

Outline

● Connectivity & Technology ● Benefits ● Risks ● Final considerations

Technology & Connectivity

Rome, 2005 Election of Pope Benedict

Rome, 2013 Election of Pope Francis

Two drivers: phones & vehicles

Mozilla Phone - 25 dollars Nokia X Phone - 100 dollars

African smartphone connection in 2017: 334 million

Benefits (some) - when you drive

● Informed and warned traveller ● Reduction of workload ● Automatic interpretation of information ● Accident avoidance ● Capacity optimisation, route planning ● Improving access for vulnerable users

Benefits - mobility

● Improve access to mobility services

● Get communities of users involved (input, collaboration, feedback, fixing problem)

Risks (some) - in vehicle

● Avoid driver distraction ● Preventing disruption of driver attention by the

product’s content, function, or operation ● Actively supporting driver attention ● Trust in technology ● Deterioration driving skills

Risks - mobility

● Privacy, use of the data collected, hacking, data protection

● Different speed in technology development (infrastructure vs vehicles)

● Road standard (e.g; marking vs LDS)

● Standards and “open possibilities” for developers

Considerations

● We need to build trust in technology to encourage take-up of technology in the mobility field

Consideration

● Promote campaign, education programmes and involved consumers (“Informed Consent” is key)

Considerations

● Promote Open-data policies

Consideration

● Better cooperation ● Looking together at in-vehicle technology (explore

liability issues; set regulatory framework; agree on roadmap; prioritised systems and standard)

Consideration

● Promote joint initiatives in road safety to make sure to deliver an real impact

Thank you for the attentionLuca Pascotto, FIA lpascotto@fia.com

http://walksafe.myworld2015.org