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In today’s digital world, automotive customers are more connected and demanding than ever before.
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1©2014 TeleTech Holdings, Inc. Confidential and ProprietarySources: McKinsey and Polk and Co. Research
Customers are spending more time online and less time in person with dealers
Showroom visits prior to purchase are down by 75%
70% of a car buyer’s
decision is made based on online information
76% of a car buyer’s research
process is spent online
25% of purchasers
would prefer an online car buying channel in the future
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