2011 Audi A4 Feature Comparison Brochure Marazzi Motors Fort Myers, Fl

2011 Audi A4 Why-Buys in 3D

Designwhat design attributes make it special?

DynAmicshow does this feature impact the user?

DifferentiAtionin what ways is it unique or different from the competition?

1.Sporty,sophisticatedexteriordesign

2.Award-winning,benchmarkinteriordesign

3.Standard2.0TFSI®engine

4.Rear-biasedquattro®all-wheeldrivewithavailableSportRearDifferential

5.New8-speedTiptronic®transmission

6.Longwheelbaseandwidetrackwidth

7.Optionalthird-generationMMI®withvoicerecognition

8.Highluxurydriveraidavailability

9.Activeandpassivesafetyfeatures

10.AvailableAudidriveselect

“Theaerodynamicbodydesignofthe2011A4…

“TheA4’sworld-classinteriorcraftsmanshipandmaterials…

“The2.0TFSIenginecombinestheAuditechnologiesofturbochargingandFSI®directinjection…

“TheproactivenatureofA4’srear-biasedquattro®all-wheeldrivesystem…

“Brandnewfor2011,thestandard8-speedTiptronictransmissionoffersadditionalsmoothshiftpointsandadaptabilityassociatedwiththistechnology…

“ByextendingthefrontwheelsoftheA4forwardandwideningthetrackwidth…

“Theintuitiveuserinterface,incombinationwithlivetrafficreports,voiceactivationandnavigation…

“ThewiderangeofavailabledriveraidsandavailablesystemsinthenewA4,suchasAudisideassist,arearbackupcamerawithparkingsensorsandAdaptiveCruiseControl…

“ThenumerousactiveandpassivesafetysystemsintheA4’ssafetyconcept…

“Customizingthrottle,shift,steeringandsuspensionsettingsatthetouchofabutton…

…createsalean,athleticlookthatdrawstheeye…

…promoteasophisticated,driver-focusedenvironment…

…todeliversportinessandefficiencyinonepackage…

…offersadynamicdrivingexperienceandmaximumgripinallweatherconditionsforoptimalperformance,stabilityandsafety…

…todeliverenginepowerondemandthroughoutthetorquerangeandbest-in-classfueleconomy…

…Audidriversexperienceimprovedsteeringresponseandlargerinteriorspace…

…displaysinstunningclarityandhelpsincreaseoveralldriversafetyandconvenience…

…providetheA4driverwithaluxuriouslevelofassistance…

…worktogethertohelpprovideoptimalperformanceinallsituations…

…Audidriveselectislikehavingfourcarsinone…

…whilecontributingtoitsbest-in-classfueleconomy1.”

…thatcontrastsgreatlywiththecompetition’spromiseofluxury.”

…thatout-acceleratestheBMW®328xi,Lexus®IS250andMercedes-Benz®C300,whiledeliveringbest-in-classfueleconomy1.”

…versusthereactivenatureofmanycompetitors’AWDsystems.”

…anditisnotavailableonthecomparableBMW®,Mercedes,LexusorAcuramodels.”

…tohelpfurtherenhancethetractionandperformanceofthequattro®all-wheeldrivesystem.”

…whilemaintainingthesamewell-earnedreputationforuser-friendliness.”

…unsurpassedinthisclassofautomobile.”

…someofwhicharenotavailableonsomecompetitors,liketheelectromechanicalparkingbrakeandavailablerearsideairbags.”

…andit’sanexclusivefeatureinthisclass.”

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

1 A4

PowerfulAudiSingleframe®grilledesign

Frontfoglights

AudiXenonplushigh-intensitydischarge(HID)headlightswithautomaticself-levelingandintegratedLEDdaytimerunninglights(standardonPremiumPlusandPrestige)

Side-turnindicatorsinexteriormirrors

Driver’s-doorlockkeyoperateswindowsandsunroof

17",seven-spokealloywheels

OpenSkypanoramicsunroof(Avant)

Benchmarkinteriorwithworld-classdesign,materialsandcraftsmanship

Automatic3-zoneclimate-controlsystem(standardonPremiumPlusandPrestige)

Standardleatherseatingsurfaces

60/40split-foldingrearseat

Power-adjustablefrontpassengerseatswithpower4-waylumbaradjustmentfordriver

One-touchup/downwindowsforalldoors

HomeLink®integrateduniversalgarage-dooropeners(standardonPremiumPlusandPrestige,optionalonPremium)

Multifunction4-spokeleather-wrappedsteeringwheel(standardonA4quattro)

2.0TFSI®DOHC4-cylinderengine

3.0TFSI6-cylinderengine(S4)

AudiValveliftSystem(AVS)

Automatic8-speedtransmissionwithTiptronic

Adaptivesuspensiondamping(partofAudidriveselect)

Dynamicsteering(partofAudidriveselect)

Five-linkfrontsuspension

Trapezoidal-linkrearsuspensionwithimprovedmotion

Rear-biasedquattroall-wheeldrive

Distinctive,unique“family”facedifferentiatesfromcompetition

Helpincreasevisibilityinadverseweatherconditionsbyprovidingadditionalfrontillumination

Longercomponentlife;brighter,morefocusedlightbeamsforincreasedvisibility,LEDdaytimerunninglightsareadistinctiveAudifeatureinadditiontoincreasingvisibilitytootherdrivers

Helpincreasesafetybyclearlysignalingthedriver’sintentionswhenturning

Lendsconvenienceandfunctionalitybefittingapremiumsedan:Turnthekeyrightorleftinthelocktoraiseorlowerwindowsortoclosethesunroof

Preserveexteriorappealwhilehelpingenhancevehiclestability

Letsinmorelight,offersapanoramicviewforthedriverandbothfrontandback-seatpassengers

Atthecoreofthedriver’sexperience;addstothevehicle’sperceivedvalueandprestige

Increasesindividualoccupantcomfortforthedriver,frontpassengerandrearpassengers

Sportingflairwithdecidedlyluxuriousfeel

Increasesclass-leadingtrunkspaceandflexibilityofcargoutility

Allowsbothdriverandfrontpassengertofindoptimalseatingpositions

Easieroperationandreduceddriverdistraction

Integratedgarage-doorandremotedevicecontrolprovidesconvenience

Helpsdrivermaintaincontrolandkeepeyesontheroadandprovidesaluxuriousfeel

SpiritedperformanceandpowerondemandinalldrivingsituationsoverawiderpmrangeandaWards“10BestEngines”®awardwinnerforthefifthconsecutiveyear

Theall-aluminumdesignwithTFSIandsuperchargingprovidesoptimalpowerandperformance

Helpsimprovefueleconomy1andincreasesengineperformance

PersonalizesthedrivingexperienceandgivesthedrivertotalcommandviaTiptronic,sportmode,shiftpaddlesandDynamicShiftProgram(DSP),whichadaptstodriverpreferences

AlongwithAudidriveselect,givesthedrivercomplete,on-demandcontrolofsuspensiontuningforcustomizedrideandhandling

Helpsmakedrivingsignificantlymoreagileinallconditions,especiallyatlowspeedsformaneuvering

Offerssporty,precisehandlingandhighridecomfort,lightweightaluminumcomponents

Providesahighdegreeofridecomfortcombinedwithexcellentdirectionalstabilityduetospecializedbushings;excellentanti-divecompensation

Providesmoresportinessandmoreemphasisonpowertowardtherearofthevehicleforoptimizedcorneringandhandlingdynamics

eX

te

rio

rin

te

rio

rp

er

fo

rm

An

ce

feAture Benefit

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A4 product Highlights

2

The2011A4isthefoundationoftheAudiproductportfolio,anditisthelargest,fastestandmostfuel-efficientvehicleinitsclass.

change points for 2011

Design:

n NewTitaniumSportPackage(delayedavailability)

n NewTeakBrownexteriorcolor(notavailableonS4)

n NewNutmegLaurelwoodinteriortrim(notavailableonS4)

Offer Structure:

n New8-speedtransmissionstandardonA42.0Tquattro®Tiptronic®(SedanandAvant)

n FixedrearseatbackincludedinA4PremiumSedan

n Auto-dimminginteriormirrorandcompassincludedinA4/S4PremiumPlus

n RearbackupcamerawithrearparkingsensorsincludedinA4/S4Prestige

n AudiSideAssiststand-aloneoption

n NavigationPackageincludesHDradioinA4/S4PremiumPlus

n HDradiostandardinPrestige

n NewTitaniumSportPackageforPremiumPlusandPrestige

Audi drive select

AudidriveselectprovidescollectivecontrolofanumberoftheA4’sadvancedsystemsthatworktogethertoaffectthecar’srideandhandlingcharacteristicswiththepressofabutton.

Driverscanchoosefromthreedistinctprofiles(comfort,autoanddynamic),plusanindividualmodethatcanadditionallybeconfiguredforindividualdrivers’tastes.

Driverscanswitchdrivingmodesatanytimewhilethevehicleisstationaryorinmotion.

Preparationformobilephone(Bluetooth®)withvoicedialing

AudiNavigationpluswithoptionalthird-generationMMI®,hard-

drivenavigation,DVDplayer,2SDcardslotsandSIRIUS®trafficdata

Audiconcertsystemwith1CDplayer(MP3capable),AM/FMradio,

auxiliaryinputjack,SDcardslotforMP3files,SIRIUSsatelliteradio

andspeed-dependentvolumecontrol

StandardSIRIUSsatelliteradiowiththree-monthsubscription

HDradio(optionalonPremiumPlus,standardonPrestige)

Advanced,two-stage,occupant-sensingairbagsupplemental

restraints2

Audibackguardsystem

Electromechanicalparkingbrake

Safety-beltpre-tensioners

LEDtaillights(PremiumPlus)

Offersseamlessintegrationwithcellphone;voicedialinghelps

promoteconvenienceandsafety

Enhancesconfidencewhendrivingtonewdestinationsandprovides

coverageofcontinentalU.S.

Crystal-clearaudioexperiencethatfeaturesmorechannelmemory

presetsforAM/FM/satelliteradio,GraduatedAudioLevel

Adjustment,RadioDisplaySystemandAutostorefunction

Morethan130channelsofradiogivepassengersmoreoptionsfor

listeningtomusic,news,sportsandtalkshowscoasttocoast

Offersmorethan1,000AMandFMradiostationsinunprecedented

digitalclarity

Providesuperiorpassivesafetyprotectionthatadaptstotheseverity

ofthecrashimpact,aidedbyseat-mountedfrontairbagsandthe

Sideguard®head-protectionairbags2

Aseatbackdesignthathelpsreducethepotentialforwhiplash

Holdsthecaratastandstillandincludesstartassistandan

emergencybrakingfunction

Takeupsafety-beltslacktohelpreduceoccupantforwardmovement

duringacollision

Farsuperiortoconventionalbulbsbecausetheylastthelifeofthe

vehicle,consumeupto50percentlessenergyandactivatefasterand

brighter,increasingvisibilitytotrailingdrivers

te

cH

no

lo

gy

sA

fe

ty

feAture Benefit

TheAudiA4’ssafetyfeatureshelppreventaccidentsandincreaseitsperformanceshouldanunavoidablecollisionoccur.Afewoftheseinclude:

n ESPwithde-selectableandselectablemodes

n Rearviewcamerawithparkingsensors(optional)

n Dualfrontandsideairbags2

n Sideguard®headairbags2

n Rearsideairbags2(optional)

n Three-pointsafetybeltsforallpassengers

n Audibackguardsystem

n Safetysteeringcolumn

seat-position detection

Seat-positiondetectionidentifiesthepositionofthedriverandfrontpassengerseat,foreoraft,andtailorsdeploymentofsafetysystemsaccordingly.

Intheeventofafrontcollision,sensorsdetectupper-bodymovementandchangetheamountoftensioninboththesafetybeltandthepositionoftheairbag.Thisallowsthesystemtokeepthebodyintheidealpositionduringacollision.

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A4 product Highlights

3

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A4 consideration set

4

model competitive comparison

2011 Audi 2011 BMW® 2011 Mercedes-Benz® 2010 Lexus® 2010 Acura® A4 2.0T Premium Plus 328i xDrive C300 Sport IS 250 RWD TSX w/Tech Pkg

All-wheel-drivesystem OPT STD OPT N/A N/A8-speedTiptronic® STD N/A N/A N/A N/AXenonplusheadlights STD N/A N/A STD STDPowerfrontseats 12-way OPT 8-wayOPT 8-waySTD 8-waySTDPowerdriverlumbarsupport STD OPT OPT STD Manual-STDSeatingsurfaces Leather Leatherette Leatherette Leather LeatherSplit-foldingrearseat STD OPT OPT N/A N/A3-zoneclimatecontrolsystem STD N/A N/A N/A N/ABluetooth® STD OPT OPT STD STDSatelliteradio SIRIUS®-STD SIRIUS®-OPT SIRIUS®-OPT XM®-STD XM®-STDAuto-dimminginteriormirrors OPT OPT OPT STD STDBaseMSRP $37,050 $35,150 $33,990 $33,315 $32,410

2011 Audi 2011 BMW 2011 Mercedes-Benz 2010 Lexus S4 3.0T Premium Plus 358i xDrive C350 IS 350

Horsepower 333 300 268 306Torque 325lb-ft 300lb-ft 258lb-ft 277lb-ftAcceleration0-60mph 4.9 5.3 6.1 5.6All-wheeldrive quattrostandard STD N/A N/ATorque-vectoringreardifferential quattrowithsportrear differential(optional) N/A N/A N/ADual-clutchautomaticgearbox Seven-speeddual-clutch Stronic®transmission N/A N/A N/AStandardwheels 18" 17" 17" 17"Heatedseats STD OPT OPT OPTBluetooth STD OPT STD STDSatelliteradio STD OPT OPT XM®-STDHomeLink® STD N/A N/A STDiPod®interface STD OPT OPT STDBaseMSRP $46,600 $42,600 $39,990 $37,595

conclusion

Inanydirectcomparison,Audihasadvantagesoverthecompetition.

n Benchmarkinteriors—envyoftheautomotiveindustry

n FSIdirectinjectiontechnology

n Betterfuel-efficiencyratings1

n Rear-biasedquattro®all-wheeldrive

n Audisideassist

n Bang&Olufsen®premiumsoundsystem

n Three-zoneautomaticclimatecontrolsystem

TheAudiA4continuestoreceiveravereviewsandwinnumerousawards.

American Awards

n 2010EsquireCaroftheYear,Esquire(AudiS4)

n 2010Editor’sChoiceEntryLuxury,Car and Driver

n 2010LuxuryBestBets,cars.com

n 2009TopSafetyPick™fromIIHS3

n 2008TopSafetyPickfromIIHS3

n 2007TopSafetyPickfromIIHS3

n 2009“InternationalEngineoftheYear”forAudi2.0TFSI®engine4

n 2008“InternationalEngineoftheYear”forAudi2.0TFSIengine4

n 2007“InternationalEngineoftheYear”forAudi2.0TFSIengine4

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A4 Accolades

American Accolades

“The2009AudiA4alsolooksexpensive…”

“Fewinteriors(includingthe3SeriesandC-Class)seemaswellconceivedandconstructed.”

“Nearlyeveryelementofitson-roadrepertoirehasbeentransformedorsubstantiallyimproved.”

–InsideLine.com

“Asfortheinterior,well,it’sjustfantastic.”

–AutoWeek

“There’salsomorespaceforlonglegs,broadshoulders,andtallheadsthanbefore,andtheoveralllayout—withthenavigationmonitormountedhigh—ismuchmorepractical.”

“It’sapassionatelypragmaticandstylishchoiceforthoseclientswhofindthe3-seriestoocrampedandboisterousandtheC-classtooconservativeinappearanceandability.”

–Automobile

“…intherearseat,weweresurprisedathowmuchlegroomwasavailable,evenwiththefrontseatsettoarealisticposition.”

–MSN Autos

“…thenewlarger,morematuresedanisnowevenbetterpreparedtotakeonitsMercedes-BenzandBMWrivals.”

—Motor Trend

5 A4

1: 21city/29highwaympg(2011AudiA42.0Twith8-speedTiptronic).EPAestimates.Yourmileagewillvary.

2: Airbagsaresupplementalrestraintsonlyandwillnotdeployunderallcrashcircumstances.Alwaysusesafetybeltsandseatchildrenonlyintherear,usingrestraintsystemsappropriatefortheirsizeandage.

3: “TopSafetyPick™”basedon31-mphside-impactcrashtest,40-mphfrontal-offsetcrashtest,20-mphrear-impacttest,andtheavailabilityofESC.TestperformedbytheInsuranceInstituteforHighwaySafety.Fordetails,visitiihs.org.Seeaudiusa.comformoreinformationonsafetyfeatures.

4: InternationalEngineoftheYearawardisdecidedbyaspecialistjuryof65respectedautomotivejournalistsfrom32countries.TheAudi2.0TFSI®enginehaswonthe1.8-literto2-litercategoryfrom2005to2009.

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A4 Disclaimers

7 A4