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IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS?
Georgia Wilson
MISE EN SCENE
In this mid close up we can tell that the characters are at a party due to the mise en scene. The dim lighting combined with the red tint demonstrates that they are in a party atmosphere. Both characters are dressed up nicely and wearing Boutonnière’s as props to connote that they are at a big event – a wedding. In the background we can see a bartender serving drinks further supporting that they are at a wedding party.
In my mid close up shot I used similar conventions… You can tell the characters are in a college classroom due to the mise en scene. The ambient lighting supports that of natural light and is what we’d expect in a college environment. Both characters are wearing casual clothes and the props used (white board and text book) showing that they are in a lesson. In the background we can see displays of work showing a classroom environment rather than it being plain.
ESTABLISING SHOT
The difference between the Eastenders shot and my establishing shot is the mise en scene is made more obvious in the Eastenders shot as in out soap we used a college corridor rather than a
recognisable place like the East end.
Also, the Eastenders trailer uses places to show the mise en scene whereas our establising shot is showing where the soap is going to be taking place and is used more to tell us something about
characters. As it is set in a college the audience automatically knows the age range of the characters and by doing this we automatically have aimed it at students of the same age.
http://makeagif.com/i/r_yqZT
In my soap trailer I used a zoom whilst the characters were in the classroom making fun of Ruby, i demonstrated how i did this on the gif above.
CAMERAWORK
This close up has been used to show the characters emotion clearly. As his girlfriend has just told him that she’s pregnant we wanted to show the true tension in the shot.
Similarly here, a close up has been used to show the characters emotionclearly. We can tell that she’s shocked and this is the most appropriate shot to use to demonstrate that.
CAMERAWORK
I used a long shot in my trailer the same as in Eastenders. I edited it in black and white so that it appeared to be from a voyeuristicpoint of view, in both trailers the characters are being watched
from an unknown source.
In the Eastenders trailer on the left, title cards have been used to tell a story overall. “It’s all about to change” fits together in one sentence but the title cards have been split up to create dramatic effect, anchoring what is going on in the trailer.
The title cards below are from a Hollyoaks trailer. These do not tell a story yet are still used for dramatic effect as they break the storyline up more. I tested use of this convention and I after trying both ideas I decided one that tells the story is more effective for my soap.
Initially, I mimicked the ideas I got from the Hollyoaks trailer (above) and used single words to
help break up the storyline for dramatic effect. However, I felt that this was too dull and from my
audience feedback I learnt that it would be more effective to tell a story like in the Eastenders
trailer instead.
I put the title cards after an incident so that they anchored the shot. For example, when the slide
“secrets” comes up there is a shot of a girl taking a photo through a window looking shocked, we
know from this that she’s seen something she shouldn’t. I also decided to change the font and
the colour of the words to create brand identity. However, there was a slight problem here as we
had made the LEAVERS logo on the normal computers, when editing in the Mac suite the Mac’s
didn’t support the font we initially used. I had to use a font as similar as possible and a deep red
to try and accurately match the actual leavers logo.
TITLE GRAPHIC
Both Skins and my product use the E4 white and purple colour scheme for both the font and logo.
Skins uses a close up of Effy’s face edited behind a brick wall in black and white, this could connote how she is more distant from the rest of the
characters or rebellion.
Leavers uses an extreme close up but never explains why. The idea behind it is that some of the characters are ‘dead behind the eyes’ and it connotes
mystery and secrets.
Clear and bold
masthead in top right
of page, showing
which programme this
is.
Social media platforms
and how you can get
in touch advertised,
Facebook, Twitter and
4oD.
Clear links
leading to
other parts
of the
websites Sponsor and
advertisement
Clear image
showing a major
story line this week.
Latest
news
banner
Hashtags are another
way to get involved
and connect with
other fans
Advertisement that is advertising help for fans
that may be suffering domestic issues in the
programme. This may help people suffering to
come forward.
Clear and bold
masthead in top
right of page,
showing which
programme this
is.
Social media platforms
and how you can get
in touch advertised,
Facebook, Twitter and
4oD.
Clear links leading to
other parts of the
website
Sponsor and
advertisement
Clear image
showing a major
story line this
week.
Hashtags are another way to
get involved and connect with
other fans
Clear indication
of what channel
to watch it on
Direct address
Similar fonts
Casual clothing to support
that the melodrama is set in
a college
Ways to get in touch
via popular social
media platforms
Brand identity
Leavers logo
which is in the
same font o
matter where its
seen.
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