Critical City @ Tech Garage 2009

web 2.0 is cool

but...

are you happy with your city?really

how to change a city?

urban-agopuncture

R&W city

real life as a medium

the power of games

what is CriticalCity?

Real-life Urban Transformation Game

how does it work?

+ 30 pts

technology

what is a mission?

a mission is about...

harnessing citizens’ energy exploring the city improving public spaces’ quality

meeting new friends discovering the hidden citybringing art in the streets

a mission is about...

our mission:

Changing the cities from the bottom-up through a non-commercial

game of mass collaboration, free of charge and ad-free

How to make it profitable?sustainable

STEP 0

criticalcity[URBAN HACKING]

we are here

STEP 1

STEP 2

STEP 3selling services

to cities

administrations

freemium

accounts

+

users donations

12 months 12-18 months ...

startup

grant

START-UP

EXPANSION

SELF-

SUSTAINABILITY

who we are

Augusto Pirovano29, economist

CEO

Chantal Dumont25, videomaker

Community Manager

Duccio Machnitz30 anni, economist

Fund Raising

Matteo Uguzzoni27, urban plannerCreative direction

Davide Portanome32, web-desinger

Web-design & Events

Matteo Battaglia33 anni, journalist

Press

milestones achieved

realized first playable beta

created a community in Milan

won 3 international awards

partnership with the best worldwide reality game designers

clear strategy

the future

new game mechanics

new fun and interesting missions

new improved web platform

focus on specific urban nodes

internationalization (english version)

we are dreaming the future of cities

help us make this happen

100.000 !

Augusto Pirovanoaugusto@criticalcity.org

www.criticalcity.org

by Focus soc. coop.

criticalcity[URBAN HACKING]

criticalcity[URBAN HACKING]