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Digital Ethnography
and Virtual Worlds:
The Horus Art Gallery
in Second Life
Gabriela Angulo Avatar name:GA (GabrielaAngulo)
Professor Stokrocki
Spring 2015
DEFINITIONS• Ethnography: “The term ethnography has come to be equated with
virtually any qualitative research project where the intent is to provide
a detailed, in-depth description of everyday life and practice. This is
sometimes referred to as “thick description” — a term attributed to the
anthropologist Clifford Geertz writing on the idea of an interpretive
theory of culture in the early 1970s (e.g., see The Interpretation of
Cultures, first published as a collection in 1973). The use of the term
“qualitative” is meant to distinguish this kind of social science
research from more “quantitative” or statistically oriented research.
The two approaches, i.e., quantitative and qualitative, while often
complementary, ultimately have different aims.”
• Digital Ethnography: The practice of ethnography in a digital setting. A
digital ethnographer studies the cultures of the many virtual worlds.
• Source: http://brianhoey.com/research/ethnography/
STAGES OF DIGITAL
ETHNOGRAPHY•Stage 1: Data Collection •The act of gathering of information through questionnaires, interviews, observation of activities or situations, communication or findings through electronic devices and/or pre-existing records shall a person be able to answer their own research question, test hypotheses, and evaluate an outcome.
• Source: http://en.wikipedia.org/wiki/Data_collection
•Stage 2: Content Analysis • Is a research tool used to determine the presence of certain words or concepts within texts or sets of texts. Researchers quantify and analyze the presence, meanings and relationships of such words and concepts, then make inferences about the messages within the texts, the writer(s), the audience, and even the culture and time of which these are a part.
• Source: http://writing.colostate.edu/guides/pdfs/guide61.pdf
•Stage 3: Comparative Analysis •Method of analysis that compares and contrasts two things.
A JOURNEY BEGINS…
Being new to Second Life was completely
a challenge. Navigating was difficult
because there are infinity of things to learn
and explore. My first challenge was
creating my avatar, which I finally ended
up creating the perfect avatar for myself.
Exploring Second Life is a life experience.
Second Life really means what it’s called.
This world offers many similar things as in
RL, from your persona to objectives and
goals.
http://maps.secondlife.com/secondlife/Be
mbecia/166/196/104
MY RESEARCH BEGINS…
After finding an art piece
that was very inviting, I
decided I would contact
its owner to be the avatar
I would interviewed. With
big differences in time, we
where able to meet each
other and navigate
together in Second Life.
http://maps.secondlife.com/second
life/Yemple/101/195/40
Research
Questions: 1. What artwork forms and
methods do they use?
2. What does their artwork
mean – expressions?
3. What are their art
preferences?
CONTEXT AND
ATMOSPHERE
THE HORUS ART
GALLERY IN SECOND LIFE
When I first discovered The Horus Art Gallery in Second Life
I really enjoy it. Its collection is very interesting including
many artist with lots of different mediums to look. The Horus
Art Gallery is 16,384 square feet, located in the region of
Yemple, home to Carlo Criscione’s Art. Its complex is a two
story gallery, which includes few spots to sit and enjoy its
modern atmosphere. In the center of the gallery you will find
a bar to enjoy some refresments. The gallery is full of
modern art, such as paintings and photography as well as
some installations of sculptures and Egyptian artifacts. Its
environment is very peaceful. If you visit during the daytime
you will also be able to enjoy its beautiful view sites the
gallery offers.
http://maps.secondlife.com/secondlife/Yemple/101/195/40
DATA COLLECTION “THE INTERVIEW”
[2015/04/15 14:14] GA (gabrielaangulo): Hello, I am interested in interviewing you for a school assignment. I really like your work. Please let me know if I can interview you.
[2015/04/15 14:14] Xirana (xirana.oximoxi): User not online - message will be stored and delivered later.
[2015/04/15 14:14] GA (gabrielaangulo): Thank you.
[2015/04/15 14:14] Xirana (xirana.oximoxi): User not online - message will be stored and delivered later.
[2015/04/16 08:55] Xirana Oximoxi: (Saved Wed Apr 15 14:36:30 2015)Hello Gabriela! Thanks for your interest. I will answer any questions about my work you would like to know :) I suppose you are interested in my
experience in sl?...well...it would be great if you explain a bit more about your 'school assignmanet' too :)
[2015/04/20 22:37] GA (gabrielaangulo): Thank you for your response. I would like to meet so I can interview you. Please let me know when are you available. My time is mountain time zone, since I am located in
Arizona, United States. If you are not able to meet I can also IM you the questions. Thank you so much!
[2015/04/20 22:37] Xirana (xirana.oximoxi): User not online - message will be stored and delivered later.
[2015/04/23 23:20] Xirana Oximoxi: (Saved Tue Apr 21 06:36:26 2015)hello GA... I usually come here about 11AM SLT...but it is also a good idea if you send me the questions…Thanks
[2015/04/27 11:17] GA (gabrielaangulo): hello Xirana, are you there?
[2015/04/27 11:18] Xirana (xirana.oximoxi): hello Gabriella..yes..I am :)
[2015/04/27 11:18] Xirana (xirana.oximoxi) has offered to teleport you to their location:
"Join me in Cassowarry
Cassowarry (80,151,59)”
<icon>Parcel_M_Dark</icon> - Moderate
[2015/04/27 11:21] Xirana (xirana.oximoxi): this is my studio in sl
[2015/04/27 11:21] Xirana (xirana.oximoxi): I rent this peice of land
[2015/04/27 11:21] GA (gabrielaangulo): Wow! so you have more of your paintings here too?
[2015/04/27 11:22] Xirana (xirana.oximoxi): yes...I have a lot of fun showing my paintings in SL and preparing exhibits
[2015/04/27 11:22] Xirana (xirana.oximoxi): I have also at several galleries with other artists
[2015/04/27 11:22] GA (gabrielaangulo): So, do you sell them? Or just display them here?
[2015/04/27 11:23] Xirana (xirana.oximoxi): I sell copies of them ...so I get lindens dollars to pay my rents :)
[2015/04/27 11:23] Xirana (xirana.oximoxi): in SL there are some people that like to buy paintings for their houses too...or others that just buy to support artists in SL
[2015/04/27 11:24] GA (gabrielaangulo): What about in real life? Do you have your own gallery too?
[2015/04/27 11:24] Xirana (xirana.oximoxi): I usually give a information notecard with my real information too...and websites...so, if someone is interested to buy in real life can contact me...but it happens rerely
[2015/04/27 11:25] Xirana (xirana.oximoxi): in RL I have my studio where I show my works to people if they contact me...but it is not a public gallery
[2015/04/27 11:32] GA (gabrielaangulo): Thank you. So, where are you located in RL?
[2015/04/27 11:32] Xirana (xirana.oximoxi): I live in Catalonia, Spain
[2015/04/27 11:39] GA (gabrielaangulo): So, you also said that you have your work in other galleries as well with other artist how do you do that? Is there a fee?
[2015/04/27 11:40] Xirana (xirana.oximoxi): it depends...I will show you if you like... I rent some spaces , for exemple at Soho, New York SL...or Chelsy Gallery....but there are also people that build Art Galleries and invite
me to exhibit
[2015/04/27 11:44] Xirana (xirana.oximoxi): we are up of my studio...in a platform :)
[2015/04/27 11:44] GA (gabrielaangulo): Nice. So you did these too?
[2015/04/27 11:45] Xirana (xirana.oximoxi): yes
INTERVIEW SUMMARY
SL Name: Xirana (xirana.oximoxi)
RL Name: Núria Vives
SL Location: Xirana's Studio
http://maps.secondlife.com/secondlife/Peeley/128/163/35
RL Location: Catalonia, Spain
SL Artform: Painting
RL Artform: Painting. Work with different mediums, oil, watercolor, acrylic, ink,
charcoal and pastel.
Inspiration: “My works reflect my concerns and my different moods. They are
based on my experiences and express a personal sensitivity nourished by
impressions from the external world and my internal world. In this latter sense, I
like to call them abstractions of 'mental landscapes'. The works reflect the
influences of impressionism, expressionism, abstract expressionism of artists
like Jackson Pollock and the in-formalism among many others. My creative
process is constantly evolving and those changes make it difficult to label my art
as one specific style. An idea, a painting, a sketch or a simple random spot can
open new ways of artistic research and the exploration of new expressive
possibilities.”
Other information: In RL Xirana is also doing illustrations for children's books
too!
CONTENT ANALYSIS
Comparative Analysis Interview
What is
your
name?
Who?
Avatar
Where?
SL
Location
RL
Location
What is title -
of his/her
artwork?
Why this
choice?
What is Art?
What kind of art
is this?
What style?
Why make it?
How made?
Material &
process?
Collaborate
with whom?
Núria
Vives
Avatar:
Xirana
(xirana.oxi
moxi)
SL:
Xirana's
Studio
RL:
Catalonia,
Spain
Red Poppies
at the Horus
Art Gallery.
Pleasant
Painting.
2-D Digital Art.
Sell copies
of paintings
to get lindens
dollars to pay
rents on SL.
SL Digitally.RL
usually work
with different
mediums, oil,
watercolor,
acrylic, ink,
charcoal and
pastel.
Own gallery,
guest in
other
galleries,
and renting
in few
galleries.
COMPARATIVE ANALYSIS
AND CONCLUSIONS
In Second Life Xirana is a
painter. She has her own
gallery as well she contributes
in other galleries as a guest
artist.
Xirana’s own gallery includes
all of her art pieces she has in
other SL places.
Xirana’s gallery is very inviting,
as she also has a very
pleasant garden one can enjoy
and relax.
COMPARATIVE ANALYSIS
AND CONCLUSIONS
The last exhibition of Xirana’s is up in her own gallery. When you get to
her gallery you click on a platform, which is in front of a poster
announcing her last exhibition that is called “Portraits For Peace.”
“I am showing some portraits of people that have devoted their lives to
fight for Peace and to make the World a better place. Their thoughts
and their lives help us to understand which is the nonviolent way to
change things”.
Xirana’s includes portraits and quotes of the following: Nelson
Mandela, Aung San Suu Kyi, Martin Luther King Jr., Mahatma Gandi,
Tawakkol Karman, Albert Einstein, Ellen Johnson Sirleaf, Leymah
Gbowee, Mother Teresa, Kailash Satyarhi, and Malala Yousafzai.
While being very successful in SL, Xirana’s as achieved contributing
with other artist and displaying her art in many galleries. Xirana also
states that she has devoted many hours in SL to accomplished what
she has now. As Sanchez states in his writings, SL can be very time
consuming; it can open up possibilities for more creativity; and overall
artists enjoy building in Second life.
MY TIME HERE ON SECOND
LIFE…
Being part of Second Life has been an
adventure. I have learned that this world
offers many things, for example it offers
things we are somethings afraid to try in
RL and by trying it here in Second Life we
are able to know that there is no reason
to be afraid of. We are able to speak to
others more easily and there are also
things we just can accomplished in the
RL and SL offers it. Overall, Second Life
is very enjoyable and very neat as well.
SECOND LIFE URLS
The Horus Art Gallery
http://maps.secondlife.com/secondlife/Yemple/101/195/40
Xirana’s Art Studio
http://maps.secondlife.com/secondlife/Cassowarry/80/151/59
Virtual Soho, Manhattan NY
http://maps.secondlife.com/secondlife/Bembecia/166/196/104
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