SOCIAL MEDIA IN REAL LIFE – ENHANCING YOUR BUSINESS REACHAre you getting it right or wrong?

Presented byDenise Bahs with Profitecture

HEADS COMING OUT OF THE SAND

KNOW ME LIKE ME TRUST ME

SOCIAL MEDIA MISTAKES: WHAT WOULD THEY LOOK LIKE IN REAL LIFE?

#1: INCOMPLETE LINKEDIN PROFILE

TOP NOTCH PROFILE

HUH?

#2: SALES MESSAGE HAMMERING

#3: NOT UNDERSTANDING THE CULTURE OF EACH CHANNEL

#4: SOCIAL MEDIA SHOUTING

#5: PAYING FOR FOLLOWERS

#6 NOT MONITORING WHAT IS BEING SAID

#7 DELETING OR IGNORING NEGATIVE COMMENTS

#8 HASHTAG ABUSE

#most #people #don’t #really #get #hashtags

#9 NO SOCIAL MEDIA POLICY

GETTING IT RIGHT

Dell’s Social Media Policy

Cisco’s Social Media Policy

IBM Social Media Policy

Intel Social Media Policy

GETTING IT WRONG

Bad Judgement Bad Strategy

GETTING IT RIGHT

HOW MAERSK LINE STRATEGICALLY USES SOCIAL CHANNELS TO ENGAGE CUSTOMERSFacebook: Attracts attention by not being afraid to share both positive and negative newsworthy stories, including users’ own images and stories, reflecting Maersk’s efforts to be vibrant as well as credible.

Twitter: Shares more serious news with the shipping press and other industry people with a panel of employees to bring expertise and diversity into play and foster a transparent social corporate culture.

Instagram: Started a #maersk spotting trend where people around the world take pictures of Maersk ships and containers with their mobile phone and share it on Instagram.

LinkedIn: Set up The Shipping Circle LinkedIn group to invite shipping experts from around the world to debate industry challenges, opportunities, etc.

Google+: Uses Hangouts to hold smaller press briefings

GETTING IT RIGHT

THE BIG PICTURE: ENGAGEMENT

LET’S CONNECT!

www.denisebahs.com/blog

@denisebahs

www.linkedin.com/in/denisebahs/

www.Profitecture.com

dbahs@Profitecture.com