Windows Phone device statistics for May, 2015

AdDuplex Windows Phone Statistics Report – May, 2015

May 14th, 2015

Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

Windows Phone Statistics Report

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May 14th, AdDuplex

This month see the trends for the last few months continuing to play out. The Lumia 520 continues to remain the post popular device but it still losing market share while the 630 and 535 are gaining.

We see a surprising increase in the number of devices already running Windows 10.

Plus we look at Mexico, UK, Finland, Estonia, Russia, India and Australia

Data Source

This report is based on data collected from 5,339 Windows Phone apps runningAdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day ofMay 14th, 2015 (UTC time) unless otherwise stated.

We have made every attempt to consolidate different reported phone model namesunder their canonical retail model names, but it is possible that some of the rare modelname variations were not accounted for.

AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of May 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.

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Windows Phone Devices WorldwideMay 14th, AdDuplex

Microsoft’s Lumia 535 is the biggest change this month and it’s a growth of 1.5% in worldwide market share in the last month.This growth has come at the expense of the 520 which has lost 1.5%.Elsewhere the “Other” category has seen continued growth as the number and variety of devices available continues to grow.

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NOKIA Lumia 52021.6%


MICROSOFT Lumia 5356.7%

NOKIA Lumia 6256.3%

NOKIA Lumia 6356.3%

NOKIA Lumia 5306.1%

NOKIA Lumia 9203.9%

NOKIA Lumia 9253.0%

NOKIA Lumia 6202.9%

NOKIA Lumia 720, 2.9%

Other30.1%

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Windows Phone 8 ManufacturersMay 14th, AdDuplex

A tiny (0.04%) increase for the “Other” manufacturers and a small (0.21%) increase for Nokia/Microsoft are the only positive changes.

“Other” have surpassed Huawei now.

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NOKIA/Microsoft96.75%

HTC1.69%

SAMSUNG0.74%

HUAWEI0.37%

Other0.46%


OS Versions – Worldwide May 14th, AdDuplex

WP 8.1 grows again this month getting ever closer to 75% of all Windows Phone devices.WP8.0 and 7.X have dropped 2.3% and 1% respectively.The surprising figure is the number of devices running Windows 10. It’s up 1.6% since last month.

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Windows Phone 8.174.2%

Windows Phone 8.016.0%

Windows Phone 7.x7.5%

Windows 102.3%


Windows Phone Devices – USMay 14th, AdDuplex

A 3% increase for the Lumia 635 show the continued popularity for this device. A 1.4% drop both for the 521 and the 520 show the decline in popularity of these once dominant devices.All other highlighted devices see only a very tiny change since last month.

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NOKIA Lumia 6307.6%

NOKIA Lumia 5207.4%

NOKIA Lumia 5306.3%

NOKIA Lumia 9204.4%

NOKIA Lumia 9283.7%



NOKIA Lumia 8222.9%

Other19.8%


Windows Phone 8.x Operators – USMay 14th, AdDuplex

Boost Mobile see an increase of 0.9% since last month to leap frog over MetroPCS to be the fifth most popular US operator.All others stay in the same order with small growth for AT&T and cricket and a small decrease for T-Mobile and Verizon.The Other category has decreased 2.1% since April.

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AT&T33.8%

cricket21.5%

T-Mobile17.0%

Verizon12.9%

Boost Mobile4.3%

MetroPCS3.3%

Other7.3%


Windows Phone Devices – MexicoMay 14th, AdDuplex

We last looked at Mexico in February.Reflecting the global pattern, the big change is that the 520 has lost 1.9% but the 530 has gained the same amount.Mexico has traditionally stood out as a market with a higher than average proportion of devices running 7.X. This is still the case and three such devices are still in the top ten but their proportion is dropping.

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NOKIA Lumia 6308.6%

NOKIA Lumia 6258.4%

NOKIA Lumia 7107.5%

NOKIA Lumia 5054.6%

NOKIA Lumia 6104.0%


NOKIA Lumia 6352.9%

NOKIA Lumia 7202.5%

Other16.1%


Windows Phone Devices – UKMay 14th, AdDuplex

Unsurprisingly the 520 has seen a 3.4% drop in the last three months.More of a surprise is that both the Lumia 630 and Lumia 530 have both seen drops, of 0.8% and 0.6% respectively.The 535 has entered the top ten and growth is seen for the 930, 735 and the Other category.

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NOKIA Lumia 6257.3%

NOKIA Lumia 5306.4%

NOKIA Lumia 9305.4%

NOKIA Lumia 7354.7%



NOKIA Lumia 9204.5%

Other21.6%


Windows Phone Devices – FinlandMay 14th, AdDuplex

It’s been over a year since we looked in depth at Finland and in that time much has changed.Finland stands out from the global trend and the other countries we’re looking at as it has a preponderance of higher spec devices and larger screens.

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NOKIA Lumia 9259.5%

NOKIA Lumia 5208.7%

NOKIA Lumia 6258.6%

NOKIA Lumia 9306.7%

NOKIA Lumia 6306.4%

NOKIA Lumia 8206.3%


NOKIA Lumia 6204.4%

NOKIA Lumia 6354.4%

Other28.6%


Windows Phone Devices – SpainMay 14th, AdDuplex

The order of devices in the Spanish TOP-10 remains pretty much unchanged, with only Lumia 710 being phased out slowly and Lumia 535 entering the chart.Newer phones have gained a bit of market share and older ones have lost some.

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NOKIA Lumia 5309.3%NOKIA Lumia 625

8.3%

NOKIA Lumia 9255.1%

NOKIA Lumia 6304.4%

NOKIA Lumia 9202.8%


NOKIA Lumia 7102.4%


Other17.0%


Windows Phone Devices – RussiaMay 14th, AdDuplex

The Lumia 630 continues to grow in Russia, up 1.7% in the last two months.The other big climber is the 535 which has increased in share by 1.3% and climbed from fifth to third position.

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NOKIA Lumia 6255.7%

NOKIA Lumia 9205.1%


3.5%

NOKIA Lumia 5303.5%


NOKIA Lumia 8203.2%

Other37.0%


Windows Phone Devices – IndiaMay 14th, AdDuplex

The Lumia 535 has overtaken the 520 this month to become the most popular device in India. This is mostly due to the 520 losing 2% share since April.There are no other changes to the order of the rest of the top ten. But the Other group has grown by 2.1% in the last month though.

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NOKIA Lumia 7307.8%

NOKIA Lumia 6306.7%

NOKIA Lumia 6256.4%

NOKIA Lumia 7205.5%

NOKIA Lumia 5253.9%

NOKIA Lumia 5303.5%

NOKIA Lumia 6203.4%


Other19.3%


Windows Phone Devices – AustraliaMay 14th, AdDuplex

Australia has a breakdown of devices that is again different from all other countries we’ve looked at.The Lumia 520 has lost almost half of it’s market share in the last six months with the 530 growing by almost the same amount (11.8%).The 1020, in seventh place and with over 5% market share, is a surprise entry as it wasn’t in the top ten at the end of last year.The “Other” group has also seen a growth of 2.5%

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NOKIA Lumia 6257.9%


6.6%


NOKIA Lumia 9254.4%


NOKIA Lumia 6353.9% Other

21.4%


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