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#SourceCon Johnny Campbell Founder & CEO Social Talent @socialtalent

How to Recruit like a Sourcing Ninja: NPA Denver 2015

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Page 1: How to Recruit like a Sourcing Ninja: NPA Denver 2015

#SourceCon

Johnny CampbellFounder & CEOSocial Talent

@socialtalent

Page 2: How to Recruit like a Sourcing Ninja: NPA Denver 2015

How many placements a month should a perm consultant make?

How much should a perm consultant bill per month?

4

$15k

Page 3: How to Recruit like a Sourcing Ninja: NPA Denver 2015
Page 4: How to Recruit like a Sourcing Ninja: NPA Denver 2015

IIdentify

C E SContact Engage Submit

Balazs Paroczay, Randstad Sourceright @TheBalazs

What % of your Search Results (I) would you normally Contact (C)?

>95%

Page 5: How to Recruit like a Sourcing Ninja: NPA Denver 2015

17 per day

52 per day

Search Accuracy directly correlates with Success

Page 6: How to Recruit like a Sourcing Ninja: NPA Denver 2015

Recruiting like a Sourcing Ninja

Page 7: How to Recruit like a Sourcing Ninja: NPA Denver 2015

.Net Developer SQL Agile San Francisco

Page 8: How to Recruit like a Sourcing Ninja: NPA Denver 2015
Page 9: How to Recruit like a Sourcing Ninja: NPA Denver 2015

engineer

Page 10: How to Recruit like a Sourcing Ninja: NPA Denver 2015

enginer

Page 11: How to Recruit like a Sourcing Ninja: NPA Denver 2015

enginner

Page 12: How to Recruit like a Sourcing Ninja: NPA Denver 2015
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Page 22: How to Recruit like a Sourcing Ninja: NPA Denver 2015

C EContact Engage

IIdentify

SSubmit

Page 23: How to Recruit like a Sourcing Ninja: NPA Denver 2015

16%

26%

26%

32%

Less than 10%

Between 10% and 20%

Between 20% and 40%

More than 40%

What is a Sourcer’s average YLZWVUZL�rate from talent they ÄUK�VU� ?

The THQVYP[`�VM�:V\YJLYZ�VUS`�OLHY�IHJR�MYVT�IL[^LLU�����HUK�����VM�[OL�WHZZP]L�JHUKPKH[LZ

that they reach out to. 16% of Sourcers report such

poor response rates that they would have to reach

out to 40 people to get four replies!

Regionally, :V\YJLYZ�PU�,4,(�YLWVY[�[OL�ILZ[�YLZWVUZL�YH[LZ�^P[O�:V\YJLYZ�PU�(ZPH�7HJPÄJ�reporting the lowest.

10Social Talent | Alexander Mann Solutions Global Sourcing Survey

?>65%

Page 24: How to Recruit like a Sourcing Ninja: NPA Denver 2015

How are Sourcers engaging with passive candidates?

How are Sourcersengaging with passive candidates? 38%

30%

21%

6%

4%

Connect

39%

23%Connect

EMEA

29%

37%Connect

(ZPH�7HJPÄJ

42%

27%Connect

The Americas

Other

Most Sourcers either send an InMail or add H�WHZZP]L�JHUKPKH[L�HZ�H�JVUULJ[PVU�PU�VYKLY�[V�ÄYZ[�LUNHNL�^P[O�[OLT������ÄUK�HU�LTHPS�address, while only 6% pick up the phone to try and reach them. This is stunning considering how important personal communication is in engaging potential talent.

0U�(ZPH�7HJPÄJ��^OLYL�:V\YJLYZ�HYL�T\JO�TVYL� likely to be using a free LinkedIn account, with no InMails, it’s much more likely that they will add ZVTLVUL�HZ�H�JVUULJ[PVU�HZ�H�ÄYZ[�WVPU[�VM�JVU[HJ[�

9Social Talent | Alexander Mann Solutions Global Sourcing Survey

Page 25: How to Recruit like a Sourcing Ninja: NPA Denver 2015

Does Medium of Engagement effect Response Rates?

Page 26: How to Recruit like a Sourcing Ninja: NPA Denver 2015

- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)

ConnectWhat are the average response rates by medium for candidates you ÄUK�VU� ?

When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.

>OPSL�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�[OHU�HKKPUN�someone as a connection, sending an email performed even better. However, the majority of :V\YJLYZ�^OV�WPJR�\W�[OL�WOVUL�[V�ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�YLZWVUZL�YH[LZ�TVYL�[OHU�KV\ISL�[OHU�[OH[�VM�HU`�V[OLY�TLKP\T��

This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills.

16%

24%

37%

22%

8%

32%

34%

26%

22%30%

23%25%

10%

40%50%

11Social Talent | Alexander Mann Solutions Global Sourcing Survey

- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)

ConnectWhat are the average response rates by medium for candidates you ÄUK�VU� ?

When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.

>OPSL�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�[OHU�HKKPUN�someone as a connection, sending an email performed even better. However, the majority of :V\YJLYZ�^OV�WPJR�\W�[OL�WOVUL�[V�ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�YLZWVUZL�YH[LZ�TVYL�[OHU�KV\ISL�[OHU�[OH[�VM�HU`�V[OLY�TLKP\T��

This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills.

16%

24%

37%

22%

8%

32%

34%

26%

22%30%

23%25%

10%

40%50%

11Social Talent | Alexander Mann Solutions Global Sourcing Survey

- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)

ConnectWhat are the average response rates by medium for candidates you ÄUK�VU� ?

When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.

>OPSL�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�[OHU�HKKPUN�someone as a connection, sending an email performed even better. However, the majority of :V\YJLYZ�^OV�WPJR�\W�[OL�WOVUL�[V�ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�YLZWVUZL�YH[LZ�TVYL�[OHU�KV\ISL�[OHU�[OH[�VM�HU`�V[OLY�TLKP\T��

This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills.

16%

24%

37%

22%

8%

32%

34%

26%

22%30%

23%25%

10%

40%50%

11Social Talent | Alexander Mann Solutions Global Sourcing Survey

- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)

ConnectWhat are the average response rates by medium for candidates you ÄUK�VU� ?

When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.

>OPSL�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�[OHU�HKKPUN�someone as a connection, sending an email performed even better. However, the majority of :V\YJLYZ�^OV�WPJR�\W�[OL�WOVUL�[V�ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�YLZWVUZL�YH[LZ�TVYL�[OHU�KV\ISL�[OHU�[OH[�VM�HU`�V[OLY�TLKP\T��

This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills.

16%

24%

37%

22%

8%

32%

34%

26%

22%30%

23%25%

10%

40%50%

11Social Talent | Alexander Mann Solutions Global Sourcing Survey

- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)

ConnectWhat are the average response rates by medium for candidates you ÄUK�VU� ?

When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.

>OPSL�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�[OHU�HKKPUN�someone as a connection, sending an email performed even better. However, the majority of :V\YJLYZ�^OV�WPJR�\W�[OL�WOVUL�[V�ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�YLZWVUZL�YH[LZ�TVYL�[OHU�KV\ISL�[OHU�[OH[�VM�HU`�V[OLY�TLKP\T��

This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills.

16%

24%

37%

22%

8%

32%

34%

26%

22%30%

23%25%

10%

40%50%

11Social Talent | Alexander Mann Solutions Global Sourcing Survey

Page 27: How to Recruit like a Sourcing Ninja: NPA Denver 2015

Finding Phone Numbers

google.com/maps

Social Talent, Dublin

Page 28: How to Recruit like a Sourcing Ninja: NPA Denver 2015

What is the best time of day to send an email?

What is the best time of day to call someone?

6am

First thing

Page 29: How to Recruit like a Sourcing Ninja: NPA Denver 2015

CContact

IIdentify

EEngage

SSubmit

Page 30: How to Recruit like a Sourcing Ninja: NPA Denver 2015

What is the objective of your first call? Not to close them!!!

How many touch points does it typically take to close a candidate? 4

How many touch points does it typically take to close a woman? 8

You, Your, Yours V I, We, Our

Page 31: How to Recruit like a Sourcing Ninja: NPA Denver 2015

$1.50

1 minute of lost productivity costs:

$22,500 per annum

1 hr of lost productivity each day costs:

Page 32: How to Recruit like a Sourcing Ninja: NPA Denver 2015

are all seeing higher net fee income from their sourcing ninjas!

“Since undertaking Social Talent training, Alexander Mann Solutions have seen a 31% increase in recruiter productivity” Justin Jamieson Global Sourcing Performance & Effectiveness Lead

“Social Talent’s platform has been a fantastic ROI – 20% increase in number of placements post training” Gavin Speirs, Chief Executive Officer

Page 33: How to Recruit like a Sourcing Ninja: NPA Denver 2015

#SourceCon

Johnny CampbellFounder & CEOSocial Talent

@socialtalent