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No matter how good you think your product or service is its nothing unless you can tell the world about it. So how can you work with traditional media to build an effective marketing and advertising campaign on a low budget? Effective marketing doesn’t have to be costly but it must have the potential to increase your business reach and your revenue. No matter what the size of your business you are, you certainly can’t afford to let your marketing, advertising and promotions slide. I agree it does take time and effort to developing effective campaigns as it requires a unique mix of strategy and creativity to hit just the right spot, or target market. Here 121 Business Coach who specialize in marketing for the small and medium size businesses offers you help on how to pick the right mediums for your marketing campaign.Good luck and email us with your marketing questions at [email protected]
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Welcome to
How to market your
business
Specialists in business coaching
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Our trainers & coaches are highly skilled, experienced with distinguished careers in senior management roles
• They bring a wealth of practical experience to their programmes
• They design & deliver sales, management & business solutions for your business.
• supporting - guiding - motivating
you to achieve your goals.
121 business coaches are with you every step of the
way:
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Workshop
How to market your products and services?
How to market your product or service?
Advertising / Marketing…what is the difference?
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So what is the difference!
• Advertising is a single component of the marketing process.
• Advertising includes the placement of an ad in newspapers, direct mail, billboards, television, radio and the Internet.
Advertising
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So what is the difference!
Advertising, market research, media planning, public relations, product pricing, distribution customer support, sales strategy & community involvement.
Marketing is everything that an organisation does to facilitate a sale between company and consumer.
Advertising
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The marketing pie consists of:
"The person who saves money by not advertising is like the man who stops the
clock to save time."
How do you select the right ones?
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select the right advertising mediums
select the right advertising mediums
• Who are your target customers?• Where are they located?• Which products operate in the desired area with the
same reader or listener profile?• Which ones represent the best value for money?
Always remember, advertising is an investment in the future of your business.
Think before you part with your money
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What questions to ask the media?
How many printed?Proof of print figures Area covered Household penetration Readership figures Reader profileWhat research & when conducted to support above?
• Directories as above
• Newspapers & Magazines paid for & free.
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What questions to ask the media?
Listener figures Listener profile Area covered Proof of figures.
• Radio
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Questions to ask the media?
Viewing figures Viewer profile Area covered Proof of figures.
Is TV for you?
• TV
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What questions to ask the media?
Who is their target audience? Anticipated attendance figures Where & how is it going to be promoted? What history can they produce to support their expertise? How many stands can they accommodate? How many are already booked?Who has already booked?
• Exhibitions
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What makes a good advertisement?
• Writing copy that works
Follow the pneumonic
IDEA
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What makes a good advertisement?
• I – Interest of the reader, use headlines that talk to the desired reader, NOT company name
• D – Desire for the product or service, selling points & benefits (more benefits than selling points)
• E – Enthusiasm – Selling phrases used to justify cost
• A – Action – Action phrases to inject a sense of urgency into purchase. Action includes company name, contact details, company logo etc
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What makes a good advertisement?
Headline
Body copyIllustrationCompany detailsLogoBorderWhite space
• Components check list
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Summary
• Advertising and Marketing• Questions to ask the media• Creating adverts that work
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The SMART way to do business
Contact your training buddy today
www.121businesscoach.com
