Personalisation:Using data to customise products anddeliver new experiences for audiences

Yara Paoli, Vice President, Growth

@yarapaoli | @SkyscannerAUS

7 years at Skyscanner;(it’s been like 5 different start ups!)

12 years in Online Marketing,Business Localisation and Development,Psychology, Music and Growth.

@yarapaoli

We’re a service by travellers, for travellers.

Gareth Williams, Skyscanner CEO

The Skyscanner story

10offices

70currencies

30languages

60million p/m

70million app downloads

Let’s get personal

Personalisation

Seamlessness

Choice

Personality

Turn that into useful and relevant information

Personalisation Use data from interactions with our site

Skyscanner Interface

Send that information at the right time

Seamlessness

Smartphone

Smartwatch Messengers

Desktop

Laptop Tablet

Search filters

Additional information (baggage fees, seat configuration, meals etc.) enabling to compare products not just based on prices

Price to Product Comparison

Choice

Millennials do not want a corporate brand

The Skyscanner brand is ultimately a reflection of us

Personality

Personalisationin action

Our rules of

TransparentComfortable, not creepy

Improve user experience

personalisation

PersonalisationRecommended for you

Target messaging

Events that affect travel

ChoiceEmpowered to choose

ChoiceDirect Booking

Human touchPersonality

1. Personalisation and data democratisation

2. Choice and move to direct booking

3. Personality and trust

Thank you

Yara Paoli, Vice President, Growth

@yarapaoli | @SkyscannerAUS