Working with Influencers - Sparkloft Media

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<ul><li><p> 2015 Sparkloft Media Confidential</p><p>Thanks to our sponsors!</p><p>WORKSHOP SESSION SPONSORED BY </p></li><li><p> 2015 Sparkloft Media Confidential</p><p>SHIRT SLEEVE SESSION SPONSORED BY </p><p>Thanks to our sponsors!</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>WORKSHOP SESSION SPONSORED BY </p><p>Thanks to our sponsors!</p></li><li><p>Working with Influencers: The Next Big Thing in </p><p>Social Media</p><p>Oregon Governors Conference 2015</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Social Media </p><p>Strategy</p><p>Community Monitoring &amp; </p><p>Management</p><p>Influence Marketing &amp; </p><p>Social PR</p><p>Meetings &amp; Events</p><p>Sparkloft Media</p><p>What we do</p><p>Training &amp; Education</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Sparkloft Media</p><p>The social landscape </p><p>What is an influencer? </p><p>Big brands &amp; C. Neistat </p><p>7 Wonders tour </p><p>Brand USA culinary tour </p><p>Scalable campaigns </p><p>Influencers for your brand</p><p>OVERVIEW</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>THE SOCIAL MEDIA LANDSCAPE</p><p>Sparkloft Media</p></li><li><p> 2015 Sparkloft Media Confidential</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>100,000 titles</p><p>3,400,000 books</p><p>30,000,000 songs</p><p>300 hours uploaded every minute</p><p>30,000,000,000 messages / day</p><p>1,300,000 apps</p><p>The beginning of influence</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>The big picture</p><p>Brand</p><p>Brand Messages</p><p>Content</p><p>Your Platforms Partner Platforms</p><p>Influencers</p><p>Other BrandsAdvocates</p><p>Social Media</p><p>Other: </p><p>-Blogs -Email -Traditional Advertising </p></li><li><p> 2015 Sparkloft Media Confidential</p><p>WHAT IS AN INFLUENCER?</p><p>Sparkloft Media</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>What is an influencer?</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>What is an influencer?</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>The beginning of influence</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>The beginning of influence</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Seflies #FTW</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>The influencer industry</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>The influencer industry</p><p>Followers </p><p>YouTube: 8,500,000 </p><p>Vine: 556,000 </p><p>Instagram: 90,000</p><p>Salary </p><p>&gt; $400,000 </p><p>&gt; $250,000 </p><p>&gt; $80,000 </p><p>Influencer </p><p>Bethany Mota </p><p>Meagan Cignoli </p><p>Justin Livingston </p><p>Avg American 350 Facebook friends</p><p>$44,888.16</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>The influencer industry</p><p>Followers </p><p>YouTube: 8,500,000 </p><p>Vine: 556,000 </p><p>Instagram: 90,000</p><p>Salary </p><p>&gt; $400,000 </p><p>&gt; $250,000 </p><p>&gt; $80,000 </p><p>Influencer </p><p>Bethany Mota </p><p>Meagan Cignoli </p><p>Justin Livingston </p><p>Avg American 350 Facebook friends</p><p>$44,888.16</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>90% of consumers trust peer recommendations. Only 33% trust </p><p>ads. </p><p>-Nielson</p><p>Why use influencers?</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>BIG BRANDS &amp; C. NEISTAT</p><p>Big brand case studies</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>YouTube: 523KInstagram: 236KTwitter: 79.4K</p><p>Big brand case studies</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Snapchat</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Casey Neistat</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Big brand case studies</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Big brand case studies</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Big brand case studies</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Big brand case studies</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Recap: </p><p>Influencers affect the [purchase] behavior of others. </p><p>Social media influencers have targeted followings, fresh content, and a genuine voice. </p><p>Influencers make $$$. </p><p>Casey Neistat blew off Nike and still created the best branded story ever told. </p><p>Marriott is changing the hospitality game. </p><p>Why influencers? &amp; Big brands</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>7 WONDERS</p><p>7 Wonders Case Study</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>7 Wonders: Getting started</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>7 Wonders: Influencer Rubric</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>7 Wonders: Influencer Research</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>7 Wonders: Influencer Research</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>7 Wonders: Instagram</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>7 Wonders: Instagram</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>7 Wonders: Instagram</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>7 Wonders: Instagram</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>THE BRAND USA CULINARY TOUR</p><p>Brand USA Case Study</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>US Food?</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>INSTAGRAM</p><p>Followers Tiered ranking: 7K+, 15K+, 25K+, 50K+, 75K+</p><p>Frequency of Posts</p><p>Post Quality and Diversity Photography &amp; Captions</p><p>Total/Avg. Engagement</p><p>Quality Interactions Types of comments &amp; interactions from followers</p><p>Brand USA: Rubric Criteria</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Brand USA: Rubric Criteria</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>London Source: Sparkloft Media</p><p>As a chef and world traveler, Tess The YES Chef knows a thing or two about food. She loves to try out new recipes and share her passion for healthy eating, travel and style with her followers. </p><p>On Instagram, Tess food journey comes to life through striking photos of beautiful dishes and colorful ingredients. She showcases not just the food on the plate but the people and places who make those flavors come to life.</p><p>17.3K followers</p><p>INFLUENCE</p><p>@tesswardchef </p><p>Brand USA: Sample Influencer</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Partners: Historic Hotels of America, Destinations </p><p>California Seasonal</p><p>Oregon &amp; Hawaii </p><p>Adventure</p><p>Texas Culture</p><p>Missouri &amp; Louisiana Traditions</p><p>Kentucky &amp; South Carolina </p><p>Pairings</p><p>Massachusetts, Charlotte Harbor, The Gulf Islands, </p><p>Beaches of Fort Myers &amp; Sanibel Localvore</p><p>Brand USA: Partners &amp; themes</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Brand USA: Planning</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>SCALABLE CAMPAIGNS</p><p>Scalability</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Smaller campaign ideas</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Smaller campaign ideas</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>INFLUENCERS FOR YOUR BRAND</p><p>Influencers + you</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 1: Research</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 1: Research</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 1: Research</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 2: Outreach</p><p>Influencer</p><p>Agent</p><p>Social Media Website Form Email Address</p><p>Social Media Website Form Email Address</p><p>Email Outreach</p><p>PitchContract </p><p>NegotiationWelcome Messages</p><p>Tour</p><p>Email Outreach</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 2: Outreach</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 2: Outreach</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 2: Outreach</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 3: Plan</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 4: Activate</p><p>The influencers are here! #BestDayEver</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 4: Activate</p><p>WELCOME TOOREGON! </p><p>We look forward to seeing your photos and stories while youre in Oregon. If you tag us in your content we will make sure to share and start a social conversation with you. Here is where you can find us: </p><p>Hello, were so happy you came to visit us! We hope youll share your Oregon adventures through social media. </p><p>Have an Oregon question? Ask our 15 experts! Tag tweets #askOR to get the inside scoop on everything Oregon.</p><p>How can you engage with us? </p><p>#askOR </p><p>Document and share your adventures anywhere in the state using #TravelOregon on your Instagram photos. </p><p>facebook.com/traveloregon </p><p>@TravelOregon</p><p>@TravelOregon</p><p>The gorgeous Latourell Falls in the #ColumbiaRiverGorge.</p><p>Snap a photo to engage with Travel Oregon on We Chat!</p><p>#TravelOregon </p><p>The Oregon Coast is beautiful from every angle!</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 4: Activate</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 5: Reactivate</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 5: Reactivate</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 6: Measure it</p><p>Iconosquare.com</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 6: Measure it</p><p>Keyhole.co</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 6: Measure it</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>Step 6: Measure it</p></li><li><p> 2015 Sparkloft Media Confidential</p><p>The end!</p><p>Recap: </p><p>Step 1: Hire Casey Neistat. </p><p>Plan B: </p><p>Research </p><p>Outreach </p><p>Plan </p><p>Activate </p><p>Reactivate </p><p>Measure </p></li><li><p>Thank You! </p><p>Jaclyn Osterloh Sparkloft Media </p><p>@jaclynemily89 </p><p>Questions?</p></li></ul>