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REGIONAL PARTNERSHIP STRATEGY
TOURISM AUTHORITY OF THAILANDITE HCMC 2013
SECCSEPTEMBER 11TH, 2013
CONTENTS
1. AEC: OPPORTUNITIES FOR CLMTV
2. ASEAN CONNECTIVITY
3. MARKETING STRATEGY & ACTIVITY
4. THAILAND AND BEYOND
5. AMAZING THAILAND TOURISM PRODUCT UPDATE
Free Flow of Goods
Free Flow of Services
Free Flow of Skilled Labor
Free Flow of Investment
Free Flow of Capital
ASEAN ECONOMIC COMMUNITY (AEC) IN 2015
AEC => OBJECTIVES OF ASEAN ECONOMIC INTEGRATION
4
OpportunitiesOpportunities
1. Increase in tourism flow in ASEAN region
• Single Visa• Development of Infrastructure
Geographical Geographical advantage of advantage of
Thailand Thailand
2. Increase in investment opportunity abroad
3. Increase in investment in mega projects
Restaurant
Spa
Marina
Convention Centre
Growth of International Visitor Arrivals to ASEAN2011-2012
Data of Brunei Darussalam only covers number of arrival by air
No Member Country Month 2011 2012Growth
(%)
1 Brunei Darussalam Jan-Dec 242,061 269,898 11.50
2 Cambodia Jan-Dec 2,881,862 3,548,307 23.13
3 Indonesia Jan-Dec 7,649,731 8,000,000 4.58
4 Lao PDR Jan-Dec 2,723,564 3,330,072 22.27
5 Malaysia Jan-Dec 24,714,324 25,032,708 1.30
6 Myanmar Jan-Dec 816,369 1,058,995 29.72
7 Philippines Jan-Dec 3,917,454 4,272,811 9.50
8 Singapore Jan-Dec 13,171,303 14,400,000 11.39
9 Thailand Jan-Dec 19,098,323 22,300,000 16.76
10 Vietnam Jan-Dec 6,250,906 6,847,678 9.55
TOTAL 81,465,897 89,060,469 9.32
By Air
By Land
Vietnam
Laos
Cambodia
MyanmarMalaysia
Singapore
Indonesia
Philippines
Brunei Darussalam
Malaysia
Laos
CambodiaMyanmar
By River Laos
Vietnam
ASEAN–Thailand Connectivity
7
ASEAN Air Linkage
YANGON
PNH
HO CHI MINH
KL
VIENTIAN
BALI
JARKATA
MANILA
87 International Destinations excluding ASEAN
13 Destinations intra-ASEAN Danang, Denpasar, Hanoi, Ho Chi Minh, Jakarta
KualaLumpur, Manila, PhnomPenh, Penang, Singapore,Vientiane, Yangon, Bandar Seri Begawan
11 Domestic destinations
Thailand – ASEAN Connectivity: Thai Airways
11 Destinations Intra ASEAN Luang Prabang, Bangkok , Yangon, Siem Reap, Phnom Penh, Kuala Lumpur, Singapore, Jakarta, Hanoi, Ho Chi Minh, Manila
9
Thailand – ASEAN Connectivity: Vietnam Airline
The expansion of Low-Cost Carriers (LCCs)
2003200420052006
• Higher number of tourists, longer vacation
• Weekend Destination • Middle–Low market expand
2007
LLCs expanded in Asia from 17 destinations in 2001 to 63 destinations in 2007
In 2009, LCCs’ share in passenger seats increase 15 % (LCC: 100 million/
Full Service Airlines: 543 million passenger seats)
LCCs
o Based in Thailand
o Operation in Thailand
11
16 International Destinations excluding ASEAN
11 Destinations Intra-ASEAN
13 Destinations in Thailand
Thailand–ASEAN Connectivity: Air Asia
ASEAN Connectivity
Sukhothai
Major Flight Destinationswithin CLMTV
Thailand-Vietnam
Bangkok Hanoi
Ho Chi Minh
Bangkok Hanoi
Ho Chi Minh
Ho Chi Minh
Hanoi Bangkok
Thailand - Cambodia
Bangkok Phnom Penh
BangkokChiang MaiKrabiPhuketSukhothaiLampang
Phnom Penh
Siem Reap
PhuketKrabiSiem Reap Bangkok
Thailand-MyanmarThailand-Laos
BKK VientianeBKK
Yangon
Mandalay
BKK VientianeLuang Prabang
BKKPhuketSukhothai
YangonPhuketTrat Luang Prabang
Chiang Mai Yangon
BKK Yangon
BKK VientianeLuang PrabangPakseSavannakhet
Chiang Mai Luang Prabang, Vientiane
Vietnam-Cambodia
Ho Chi Minh Hanoi
Phnom PenhSiem Reap
Ho Chi Minh Phnom PenhSiem Reap
Vientiane
DanangHanoiHo Chi Minh
Vietnam-Laos
Savannakhet Danang
Pakse DanangHanoi
Luang Prabang Hanoi
Ho Chi Minh
Luang PrabangVientiane
Pa-anPa-an
East-West CorridorEast-West CorridorMyanmar–Thailand-Lao PDR-VietnamMyanmar–Thailand-Lao PDR-Vietnam
19
Danang
HueDong Ha
Savannakhet
Mukdahan
Nakon Phanom
Land Linkage
20Southern Economic Corridor (SEC)
Nakhon Phanom
Route 1
Route 2
VinhTha Keak (Laos)
Ha Tinh
Hanoi
Dong HaMukdahan Savannakhet Hue
Route 3
R9 R9 1A
Danang
1A
R12 R15
Pingxian Nannin, China
R13 R8 R10
East-West Economic Corridor
(New Trade Line)
A-1
Connecting Thailand–Laos-Vietnam
Nakhon Phanom
Tha Keak (Laos)
Nakhon Phanom
BKK–Aranyaprathat -Phnom Penh – Ho Chi Minh
BKK–Trat-Ko Kong-Sihanoukville
Udon Thani–Vientiane–Vang Vieng Nong Khai–Vietniane (2 hrs)Khon Kaen–Vientiane (4 hrs)Nakorn Ratchasima–Vientiane (9 hrs)
Ubon Ratchathani-Pakse
Overland Transportation for FITs
BKK–Aranyaprathat - Siem Reap – Ho Chi MinhAranyaprathat –Battambang
- Sisophon
THAILAND-VIETNAM CROSS BORDER TRAVEL PRODUCTS
Connectivity between ;
• Thailand Laos Vietnam
• Thailand Cambodia Vietnam
• Thailand Laos Cambodia Vietnam
1. Cross border travel facilitation
2. Development of tourism activities in area
3. Promotion and marketing
4 Days 3 Nights
Ko Kong
Phnom Penh
Trat
Ho Chi Minh
BangkokExisting Package
24
Bangkok
Ho Chi MInh
Phnom Penh
Trat
Nakhon Phanom
Tha KhaekVinh
Thanh Hoa
Halong
Hanoi
5 Days 4 Nights
Tha Keak
Vinh
Nakhon Phanom
Thanh Hoa
Hanoi
Vinh
Tha Keak (Laos) Nakhon Phanom25
Existing Package
THAILAND TOURISM SITUATION
26.10
1.1
Tri
ll.
BH
T.
Or
37
.05
Bill.
US
D.
Pro
jecti
on
for
20
13
2013
PROJECTION OF TOURIST ARRIVALS AND REVENUE TO THAILAND
15.9
19.2
22.3
592 B
ill.
BH
T.
Or
19.8
Bill.
U
SD
776 B
ill.
BH
T.
Or
25.9
B
ill.
U
SD
866 B
ill.
BH
T.
Or
28.9
Bill.
U
SD
Tourist Arrivals (Mil.)Receipts (THB Mil.)
MORE THAN 2 MILLION ARRIVALSMORE THAN 1 MILLION ARRIVALS
CHINA (2.78)
MALAYSIA (2.55)
JAPAN (1.37)RUSSIA (1.31)
S. KOREA (1.15)INDIA (1.01)
ASEAN ARRIVALS TO THAILAND 2012
2.56M
637K
381,006
443,131
VIETNAM TOURIST ARRIVALS TO THAILAND IN JANUARY-JULY 2013
2012
2013
20122013
637,347 arrivals in 2012, up 23.8% 44% First Visit 56% Repeat Visitors 63% FIT 6.5 days average length of stay in
Thailand 4,244 Baht/person/day or US$139 17 billion Baht revenue for 2012 or
US$555 million, with 5.24% growth
Note: Exchange rate US$1 = 30.6 Baht
VIETNAM PROFILE
MARKETING STRATEGY AND
ACTIVITY
1. Strengthening the Private Sector
Networking Workshop by TAT
2. Joint Promotion of Tourism Products
•International and Domestic Trade Show and Travel Events•Online Marketing
MARKETING STRATEGY
Online Marketing
www.en.aectourismthai.com
www.tourismthailand.org
www.aseantourism.travel
ITB Asia, Singapore on 23-25 October 2013 in Singapore
ASEAN Tourism Forum,
Travel Exchange: ATF TRAVEX 2014, in January 2014, Kuching, Malaysia
PARTICIPATIONS AT MAJOR ROADSHOWS AND TRAVEL
EVENTS
Trade Shows/Consumer Fairs in Southeast Asia
Malaysia – MATTA Fair
Singapore - NATAS Travel Fair
Indonesia – ASTINDO FAIR Vietnam ITE Ho Chi Minh/ VITM Hanoi
THAILAND TOURISM THAILAND TOURISM HONORSHONORS
Thailand’s SuvarnabhumSuvarnabhumi Airporti Airport tops the list as the
most Instagrammed place in the world in 2012
Bangkok – Asia’s No. 1
TRAVELLERS' CHOICE WORLD DESTINATION 2013 (IN ASIA)
Chiang Mai – Asia’s No. 6Chiang Mai – World’s No. 24
Bangkok – World’s No. 13
AEC Travel
Concept
Exploring and researching on marketing opportunities in combined
destinations by cross border travel in the region
Thailand and BeyondThailand and Beyond
43
Date: 5-7 June 2013 Place: the Exhibition Centre Hall, IMPACT, Muang Thong Thani,
Bangkok, Thailand 2 complimentary booths to each GMS member country
Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Sub Region 2013 (TTM+)
AMAZING TOURISM PRODUCTS UPDATE
2013
www.mobile.tourismthailand.org
TATHCM MARKETING ACTIVITIESTATHCM MARKETING ACTIVITIES
- ORGANIZE FAMILIARIZATION TRIPS IN COOPERATION WITH AIRLINES
- SUPPORT JOINT ADVERTISING CAMPAIGNS
- ORGANIZE ANNUAL AMAZING TOURISM PRODUCT PRESENTATION
- PARTICIPATE IN TOURISM EVENTS AND EXHIBITIONS IN VIETNAM - ITE IN HCMC, VITM IN HANOI, THAI TRADE EXHIBITION
TOURISM AUTHORITY OF THAILAND, HO CHI MINH OFFICE
5th Floor, Empire Tower Building, 26-28 Ham Nghi Street
Tel: 08-6291 3885/6 Fax: 08-6291 3887
Website: www.tourismthailand.org.vn
Ms. Chutathip Chareonlarp - Director
E-mail: [email protected]
Mr. Huynh Dang Khoa - Marketing Officer
E-mail: [email protected]
Ms. Thai Thi Thien Nga
E-mail: [email protected]
