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A HUGE THANKS TO OUR PARTNERS PRESENTED BY WiFi network : STC_studio pw : snapple1627 THE TRAVEL MARKETING SUMMIT

Travel Marketing Summit Pt. 4

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1. A HUGE THANKS TO OUR PARTNERS PRESENTED BY WiFi network: STC_studio pw: snapple1627 THE TRAVEL MARKETING SUMMIT 2. A HUGE THANKS TO OUR PARTNERS PRESENTED BY WiFi network: STC_studio pw: snapple1627 THE TRAVEL MARKETING SUMMIT 3. WHAT I LIVE BY The luxury of thoughtfulness 4. WHAT I LIVE BY For more information about creating installations on thoughtfulness in your country/business contact: Elana Langer [email protected] or +1 646-417-3911 www.whatiliveby.com 5. A HUGE THANKS TO OUR PARTNERS PRESENTED BY WiFi network: STC_studio pw: snapple1627 THE TRAVEL MARKETING SUMMIT 6. Impact How you can help push our industry to meet its potential for social goodor, How you can be an impact Rockstar! 7. Lets call it Impact #Voluntour #philanthrotour #impact tour #giving bck holidays #volidays #philadventures #socialgoodtrips #Pro-poor tourism # etc. 8. Whats at stake? By 2020, Travel = 10% of global GDP 1 in 11 around the world employed in travel 83% of developing world cites travel as principle export. Only 1% of travelers volunteer while traveling. 50% of them travel with their churches. Only 5% of the money spent by average traveler remains with the communities visited. 9. Be the rockstar! 10. Change the conversation 11. The ripple effect Fun, affordable cruise experiences = Exception from labor laws, and most sewage, water and air pollution regulation. Little to no corporate taxes paid (foreign registration) Little money spent by travelers in the destinations visited. 12. Case Study #1: Sustain the Stoke 13. Case Study #2: Mama Hope 14. Thank you! Gilad Goren [email protected] Travel+SocialGood: Join us! www.travelplussocialgood.org @travelplusSG Next NYC event: Social Media Week, Feb 23-27 15. A HUGE THANKS TO OUR PARTNERS PRESENTED BY WiFi network: STC_studio pw: snapple1627 THE TRAVEL MARKETING SUMMIT 16. Travel Marketing Summit SELLING THEATER TICKETS TO TOURISTS ANDREW ASNES 261/26/15 Andrew Asnes 17. 271/26/15 Andrew Asnes 18. First 7 films $6.3B in sales 281/26/15 Andrew Asnes 19. 291/26/15 Andrew Asnes 20. Total Sales $4.5B 301/26/15 Andrew Asnes 21. 311/26/15 Andrew Asnes 22. $6B+ Worldwide Box Office $6.2B Worldwide Box Office 321/26/15 Andrew Asnes 23. 331/26/15 Andrew Asnes 24. Broadway Audience 20132014 8.52 million tourists visit Broadway shows 70% of all tickets. Domestic tourists account for 49% of all Broadway tickets International tourists, 21%. 341/26/15 Andrew Asnes 25. Broadway Purchasers Word-of-mouth and Broadway.com. 54% online purchasers. 36 day advance purchase. 25% influenced by an ad. 351/26/15 Andrew Asnes 26. Tools Group presentations TKTS Online digital ads Partnerships Print pubs SEM campaigns Facebook ads Outdoor Email campaigns: targeted, segmented 361/26/15 Andrew Asnes 27. 371/26/15 Andrew Asnes 28. 50 Shades Banner Ad Shades banner 728x90 381/26/15 Andrew Asnes 29. DISPLAY NETWORKS 391/26/15 Andrew Asnes 30. 401/26/15 Andrew Asnes 31. 411/26/15 Andrew Asnes 32. 421/26/15 Andrew Asnes 33. 431/26/15 Andrew Asnes 34. 441/26/15 Andrew Asnes 35. Andrew Asnes 451/26/15 36. Discount Partners Broadway.com Broadwayworld TimeOut Broadwaybox.com Travelzoo Goldstar Living Social Groupon Plum Benefits Corporate Offers 461/26/15 Andrew Asnes 37. 471/26/15 Andrew Asnes 38. 481/26/15 Andrew Asnes 39. A HUGE THANKS TO OUR PARTNERS PRESENTED BY WiFi network: STC_studio pw: snapple1627 THE TRAVEL MARKETING SUMMIT 40. Troy Hous e Troy House 41. EXPERIENCES 42. Can They See Themselves? Can They See Themselves? 43. ... - 44. Real Trumps Perfect 45. Show the obvious... Differently 46. / 47. Food ! 48. Real Experiences Only You can Deliver 49. '.. - , #C .-' - .... : . - "' _ .... .,4iio - ...t5 .;. _;..."';}.. :.. .. 50. A HUGE THANKS TO OUR PARTNERS PRESENTED BY WiFi network: STC_studio pw: snapple1627 THE TRAVEL MARKETING SUMMIT 51. THE TRAVEL MARKETING SUMMIT Dr. Lynn Minnaert: Assistant Professor in Tourism and Hospitality at NYU Orchid Burnside: VP of Operations, Islandz Group Genevieve Sheehan: co-founder, Shamrock Vacations Kier Matthews: Europe Express' VP of Sales 52. A HUGE THANKS TO OUR PARTNERS PRESENTED BY WiFi network: STC_studio pw: snapple1627 THE TRAVEL MARKETING SUMMIT 53. Stretching for Better Health With Ceallaigh Pender