Setting Terms and Expectations, Influencer Selection Criteria

The Digital Influencer Value as a Story Teller

Helping the Influencer Create a Relatable Travel Experience

In These

Slides Read About

Potential Visitors want to relate to / idolize

/ live throughshared, genuine experiences

Bloggers and influencers ARE that story telling channel

When they relate personal experiences to fans, followers, viral visits (social readers)and the public (google search/seo)

In return, Influencers and Bloggers keep their status in front of Followers and Readers by sharing exceptional content.

SO IF YOUR DESTINATION IS…

EXCEPTIONAL

MOUTH WATERING

OR AT LEAST MILDLY INTERESTING…

YOU CAN FIND A WAY TO OFFER

THAT RELATABLE

EXPERIENCET H AT T R A N S F O R M S I N T O E XC E P T I O N A L C O N T E N T

ATTRACTINGDIGITALINFLUENCERS

PERSONALLY, THEY WANT AMAZING EXPERIENCES FOR THEMSELVES (AND THOSE THEY LOVE)

PROFESSIONALLY, THEY WANT TO SHOW THEIR SPYING READERS AMAZING EXPERIENCES.

So, What

Do They Want?

IN THE ENDTHEY WANT STORIES TO

TELL

OFFER AN IRRESISTIBLE EXPERIENCE THAT CAN BE A STORY

An Experience Outweighs a Review 10 foldExperiences Translate into Story Headlines Story Headlines Promise EngagementFor A Reader, Engagement in a Story is a Private Glimpse, and an elevation of your location/brand through that experience.

EXPERIENCEEXAMPLESSunsets and SunrisesPrivate.. AnythingPicnics at Local AttractionsNight Life InvitationsBehind the Scenes Tours

EXPERIENCEEXAMPLESBefore / After Hours AccessHidden Photo OpportunitiesClimbing/Gliding/Roping/Sailing/Surfing Downtown Window Shopping ItinerariesSecrets / Local Opportunities

SMALL THINGS YOU CAN DO TO ENHANCE INFLUENCER EXPERIENCES

ENHANCE INFLUENCEREXPERIENCESPicnic Basket On HandList of the Most Photogenic Spots within Walking or Driving DirectionsNames of Local Business Owners Sunrise/Sunset Times Year Round

ENHANCE INFLUENCEREXPERIENCESBicycle AvailabilityLocal Favorites Lists and WHY– Food, Gift Shops, Venues, MusicPhotography and Branded Prop Availability

ENHANCING FOOD EXPERIENCESA Reserved Table with Natural Lighting for food photographyChef’s Recommendations for top selling signature dishesLet Chef’s know at Cooking Time that they are cooking for Photography and to try harder in plating.

NOT HELPFUL…• Familiarization Trips – Too Fast

and Not a Pleasant Experience• History / Recent Building Update

information• Solo Travel for Family Promotions• Underplanned /Experienceless

Site Manager Meetings• Swag Gifts (We have enough

water bottles, cozies, cheap sunglasses keychains and mousepads)

CHOOSINGDIGITAL

INFLUENCERS

QUALIFY AN INFLUENCERVerify Stats via Google AnalyticsCheck Writing FrequencyCheck Voice of the Influencer- (a family friendly location may not want 4-letter rants)Check Photography QualityCheck Comments and Shares inside Social Platforms.Does their writing target social media, or search engines?

SET EXPECTATIONSLayout your expectations to your influencer at the get-go. Negotiate quality and quantity of featured posts, Video, live social shares, social shares, schedule, deadlines, photos.Ask for high res photography to use for your own social media platforms

QUESTIONS, IDEAS?

Cindy has developed unique brand promotion tools as a blogger. She lives in Ohio with her husband and two children.