1. AA stands out for engaging a massive audience of more than 4M and creating more than 2.4M impressions from social interactions.

2. US Air maintains a collective audience of 492K, but ranks 2nd on our list because of all the excitement from its merger with American.

3.Delta is a strong social performer across the board, placing top 5 in several categories including engagement & impressions - more than 14.7M!

4. United has the highest percentage of actively engaged audience members of any airline.

From aircraft fanatics to frequent business travelers, consumers are eager to connect with and complain to their favorite airlines. Here are the top performing airlines in social media. (7-day snapshot: January 7-15, 2014)

Get the full analysis at http://dachisgroup.com/best-airlines-in-social-media/

TOP AIRLINES IN SOCIAL

Alaska Air may be small, but

they have the highest content engagement ratio of any

other ranked brand.

6. Qantas is actively engaged with its small but loyal followers and works hard to produce witty and engagement-worthy posts.

7. Churning out content in 2 languages all day long, Air Canada posted 200+ times in the period, yielding a highly active and positive audience.

8.People love sharing Air France content, earning it a leading impressions- per-post ratio. They know their audience.

9. The Denver-based airline has a high active-audience percentage and knows how to build a strong, loyal social following.

10. Operating over 66 social accounts, KLM has one of the largest audience bases. They tweet and post in dozens of languages, attracting interest from consumers the world over.

Dachis Group powers the real-time marketing and social engagement of the world’s leading brands through a combination of big data social analytics and world-class social consulting services.

Get the full analysis at http://dachisgroup.com/best-airlines-in-social-media/

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