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Presented at the 6th Annual E-Tourism Africa Summit in Cape Town #ETAS13, on how South African Tourism is taking digital and travel forward as a national destination marketing organsation. See the presentation via Google Hangout here: http://youtu.be/YyFGsjwoUw4
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SimpleSTRATEGYworks
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SimpleSTRATEGYworkstravelis social
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SimpleSTRATEGYworkstravelis socialmedia revolution
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attract
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attractengage
3Wednesday 11 September 13
SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attractengageconvert
3Wednesday 11 September 13
SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attractengageconvertretain
3Wednesday 11 September 13
SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attractengageconvertretain
consumer expectsbe where the
to find you3Wednesday 11 September 13
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insight:
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social media has become the platform where consumers are finding inspiration, sharing their experiences and voicing their opinions, and also interacting with brands in real time.
insight:
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context
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contextconstantly
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contextconstantlyconnected
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contextconsumerconstantlyconnected
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more than 90% of travel decisions are being made online
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more than 90% of travel decisions are being made online
travel is the #1 commodity sold online in the USA
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more than 90% of travel decisions are being made online
travel is the #1 commodity sold online in the USA
South African travel arrivals are growing at more than double the global standard of 4,4%
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https://vimeo.com/44619388
sometimes markets do a better job than the marketers
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https://vimeo.com/44619388
sometimes markets do a better job than the marketers
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https://vimeo.com/4461938
user generated content can be curated, amplified and used cost effectively
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https://vimeo.com/4461938
user generated content can be curated, amplified and used cost effectively
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& thenthingto do the next
get them
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& thenthingto do the next
get themconvert
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content is KINGBIG 5
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content is KINGBIG 5
Domestic campaignSho’t Left
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content is KINGBIG 5
Domestic campaignSho’t Left
Trade ToolsSA SpecialistExperiences map
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content is KINGBIG 5
Domestic campaignSho’t Left
Trade ToolsSA SpecialistExperiences map
international social media campaign
#MeetSouthAfrica
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content is KINGBIG 5
Domestic campaignSho’t Left
Trade ToolsSA SpecialistExperiences map
international social media campaign
#MeetSouthAfrica
we aresocial
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the #MeetSouthAfrica blogger campaign casestudy14Wednesday 11 September 13
the #MeetSouthAfrica blogger campaign casestudy14Wednesday 11 September 13
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besmart
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connectbesmart
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connect
be real besmart
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be bold connect
be real besmart
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be bold connect
be real besmart& take risks
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be bold connect
remix it
be real besmart& take risks
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be bold connect
remix it
be real
have some FUN
besmart& take risks
16Wednesday 11 September 13
be bold connect
remix it
be real
have some FUN
besmart& take risks
beautiful16Wednesday 11 September 13
be bold connect
remix it
be real
have some FUN
besmart& take risks
participatebeautiful16Wednesday 11 September 13
thankyouconnectlet’s
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