Sister Cities and Friends in SL - The World in 3D OnlineLf 1

Mayor’s Meeting 17th April 2009

Sister Cities and Friends in SL

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Agenda

• Welcome, Introductions, and Review Agenda

• Topics

– 1Q09 Achievements

– 2Q09 Plans

• Discussion

• Next Steps

• Close

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SCF Mission

• Purpose:

– "To network the top themed social networking sims in Second Life™."

• Participants:

– Management team

– Owners and staff

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Achievements Jan Feb Mar 09

• Tested Sign Updates

– Function and Appearance

• Implemented Web Site Updates

– Public Relations

• Expanded Linden Lab Connections

– Internationalization; Marketing; Monetization

• Added New Members

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Plans Apr May Jun 09

• Install Updated Signs

• Increase Member Networking

– Add More Members

– Review Current Members For Issues / Opportunities

– Participate in Community Gateway Monetization and Marketing Initiatives

• Maintain Linden Lab Connections

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Metrics

• Linden Lab February report shows ALL

members received direct teleports from SL

Help Islands via SCF signs

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Management Team Additions

• Mini Wirefly (Membership requirements)

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Web Site Changes

• Updated tagline: "The World in 3D Online"

• Updated overview page

– More public relations related

– Membership requirements moved to separate page

• Updated members page

– Members shown alphabetically

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Figure 1: Web Site

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Teleport Sign Changes

• Members now shown alphabetically

• Images now shown in correct 4x3 ratio

• One click to teleport

• No notecards

– Member Signs give Map Teleport

– Help Island Signs give Landmark Teleport

• "Castle" shape

– Instructions shown in "gate" area

– Public Help Island access added to "left tower" area

• Member Auto Show moved to "right tower“

Changes every 6 seconds

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Figure 2: Teleport Sign

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Discussion

• New Resident Traffic

• New Resident Orientation

• New Sign Installation Preferences

• Multilanguage Instruction Panel Option

• “_ in SL™” Trademark Usage

• Member Marketing Initiatives

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RestrictedHelp

Islands (30)

CommunityGateway

Islands (40)

SisterCity

Islands (35)

NewResidents

(10,000/Day)

Mainland andMainstream

Islands (20,000)

PublicHelp

Islands (2)

ExperiencedResidents

(70,000/Day)

. Mainland and

Mainstream Islands:+ Receive ~99% of

experienced

residents

. Restricted Help Islands:

+ Receive ~50% of new

residents

. Community Gateway Islands:

+ Receive ~50% of new residents+ Provide new resident

orientation areas

. Some Community Gateway

Islands are also Sister City Islands

. Sister City Islands:

+ Refer residents to other SisterCity Islands

+ Provide themed weekly

activities and event staff

. Some Sister City Islands arealso Community Gateway Islands

Figure 3: Resident Flow Diagram

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Thank You!

• SCF Management Team

– Sitearm Madonna

– Annie Milestone

– Cher Harrington

– Eria Ziemia

– Joja Dhara

Sister Cities and Friends in SL - The World in 3D OnlineLf Sister Cities and Friends in SL - The World in 3D OnlineLf