Yritys-Suomi yhteistyössä: Itä-Savon Uusyrityskeskus ry, Savonlinnan työ- ja elinkeinotoimisto, Etelä-Savon ELY-keskus, ProAgria Etelä-Savo ry, Etelä-Savon Verotoimisto, Savonlinnan ammatti- ja aikuisopisto, Itä-Suomen yliopisto, Mikkelin ammattikorkeakoulu Oy, Piällysmies ry ja Savonlinnan Seudun Matkailu Oy.

Yritys-Suomi yhteistyössä: Itä-Savon Uusyrityskeskus ry, Savonlinnan työ- ja elinkeinotoimisto, Etelä-Savon ELY-keskus, ProAgria Etelä-Savo ry, Etelä-Savon Verotoimisto, Savonlinnan ammatti- ja aikuisopisto, Itä-Suomen yliopisto, Mikkelin ammattikorkeakoulu Oy, Piällysmies ry ja Savonlinnan Seudun Matkailu Oy.

Destination SavonlinnaTourism Investment Programme

City of SavonlinnaSavonlinna Business Services Ltd.

Savonlinna Travel Ltd.9.2.2014

Savonlinna - location & accessibility

By car• St. Petersburg 315 km | 5 h• Helsinki 332 km | 4 h• Oulu 440 km | 6 h

By rail• Helsinki (via Parikkala) 4 hBy Air• SVL to Helsinki (HEL) 45 min

St. PetersburgLadoga-Saimaa Tourism Corridor

Lake Ladoga

Lake Saimaa

Parikkala-Syväoro Border Crossing Savonlinna-SPb , c. 300 km /3 hrs

4,8 + 1,7 M

1 M

Facts about Savonlinna

• City of islands and lakes: – 38 % of city area is water

• Population 36 584 (2013)• Industries: tourism, forest, bioenergy,

technology• Vibrant economy with good projected

investment outlook (2012-2015, projects in preparation) – tourism 250 mEUR– retail 100 mEUR– technology industries 150 mEUR

Savonlinna tourism in 2013 – Growth and success in destination marketing

Tourism figures for 2013 (projected)

• Bednights in registered accommocation + 11,3 % • Bednighths, Russia + 43,4 % • Bednights, EU + 3,0 %

• According to survey 4th most attractive domestic destination in Finland (2011: 3rd, 2010: 5th)• Savonlinna remains among the most known and popular tourism destinations in Finland

Tourism Growth in the Saimaa Region

Overnights in registered accommodation, change 2012-2013*

Etelä-KarjalaSouth Karelia

Etelä-SavoSouth Savo(Including Savonlinna)

Domestic -4,2 +11,0Foreign +17,6 +28,9EU +2,7 +5,0Scandinavia -20,3 -14,9Germany +14,9 +11,7Russia +21,7 +47,7

Based on Jan-Nov 2013. Source: Statfin

Registered bednights, total 2001-2013

Development of foreign tourism

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013, I-X

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

0.0 %

1.0 %

2.0 %

3.0 %

yöpymiset / nights osuus koko maan yöpymisistä / market share of the nights in whole country

yöpy

mis

et -

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mar

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us -

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Main driver is demand from Russia

Events and attractions

Recreation and leisure:• 8000 vacation homes

with 14000-24000 beds • Centre and HUB for recreational boating in the

Saimaa lake area• Golf courses in Kerimaa and Rantasalmi

NationalParks

100 000

OlavinlinnaSt. Olav’s

Castle

Aquapark Kesämaa

Forest museum Lusto

Savonlinna Museum

Spa Hotel Casino

Kerimäki Church

OperaFestival

Four Seasons of Saimaa

WINTER

Cross-country skiingLong-distance skatingIce & snow activities

Ice sculptingWellness and sauna

Peace and quietFishing

SPRING

Nature watchingNordic wellbeing

Relaxation & cottage lifeFood and local culture

Fishing

SUMMER

Cultural festivalsWater activities

Boating and cruisesWhite Nights of Saimaa

Nature activitiesNature watching

Fishing

AUTUMN

Autumn harvest culinarismMushroom & berry picking

HikingNordic wellbeing

Fishing

Tourism development zones

Nature tourism & activities

Core area: Cultural tourism,

wellness & lake tourism

Lake tourismSecond homes

Lake & nature tourism

Common visionLadoga-Saimaa-St. Petersburg

Tourism Corridor

• Unique world class destination with very strong and varied nature & culture offer for EU, Asian and Brasilian tourism market– Relaxing with natural and cultural attractions– Rich cultural and historical heritage of the European North – castle to castle

• Improved logistics in support of tourism– New border crossing point at Parikkala-Syväoro connecting largest and 4th

largest lakes in Europe– New train links, new flight connections via LED, LPP, SVL

• Utilization of cross-border business opportunities and cooperation in target markets

Savonlinna investmentobjects

Spa Hotel Casino renewal• 16-storey hotel, city centre• www.spahotelcasino.fi

Primehotels Ltd.

• Total of 250 mEUR investments under preparation in different resorts and cottage compounds.In depth info: www.visitlakesaimaa.fi

Kääpäsaari resort 11 000 m2

Opportunity for green field resort development with fishing and nature tourism emphasis. Ready to build. Seeking developer.

Tanhuvaara Sports Resort 7 000 m2

Resort with high all year round customer flow (80 000) needs additional accommodation capacity. Seeking property investor.

Punkaharju Resort 32 000 m2

Biggest resort in area with current utlization c. 130 000 pax. Investment opportunities in Green Spa Hotel, accommodation, timeshare. Seeking hotel operator, investors.

Index of investment objects

Bold = open for investors1. Kasinonsaari, est. 10 000 floor m2

2. Vuohimäki, 30 000 fm2

3. Ruunavuori, est. 5000 fm2

4. Aholahti, est. 5000 fm2

5. Uuraansaari-Kaupinsaari, est. 20 000 fm2

6. Savonniemi-Huvila, 1500 fm2 7. Kyrönniemi, est. 10 000 fm2 8. Saimaan Laguuni, 15 000 fm2

9. Spa Hotel Casino, 14 300 fm2 10. Tynkkylänjoki, 13 200 fm2

11. Nälkälinnanmäki, 3500 fm2 12. Huoneistohotelli, 3200 fm2

13. Oravi, est. 5000 fm2

14. Kosola, 9000 fm2

15. Saunaniemi, est. 6500 fm2 (outside map area)

16. Lekotti, 10 000 fm2

17. Varparanta, est. 30 000 fm2

18. Savonrannan kuntokeskus, 1000 fm2 19. Tanhuvaara, 7200 fm2

21. Rauhalinna-Lehtiniemi, est. 7000 fm2

22. Kääpäsaari, 7800 fm2 (additions)

21. Tuunaansaaren matkailukeskus, 32 000 fm2

22. Kruunupuisto, 14 000 fm2

23. Maatilamatkailu Mannila, 8000 fm2

24. Kotikallio, est. 20 000-30 000 fm2 25. Turtianniemi, 17 000 fm2

26. Kultakivi, 65 300 fm2

27. Kirkkoranta, 21 000 fm2

28. Hotelli Herttua 29. Kerimaa

Kääpäsaari resort area

• Prime location for lake fishing tourism resort in Eastern Finland. • 130 ha island, zoned for tourism resort development, surrounded by streams of Orivirta sports fishing area and waters with easy licensing around it. • Ideal spot for green field development of a tourism resort. • Zoned area with a total of 2 km of lakeshore• 40 building sites directly at the shoreline and an additional 55 sites near the lakeshore, rights for 11 000 floor m2.• Ready infrastructure with water and sewage. • Further info: http://bit.ly/10NQiPR

Vuohimäki Resort Area

Vuohimäki is a recreational and resort area in the close vicinity of the city of Savonlinna and easy access to the city. The area has 800 m of Lake Saimaa shoreline.

•Vuohimäki resort is ready to build and offers an unique green field development opportunity supported already by some existing business. • Vuohimäki manor (1886) gives the area a nice historical touch. Recreational area in Vuohimäki provides opportunities for riding. A camping is located in the resort area. Skiing and hiking trails in the immediate vicinity.• Building rights 33 319 floor m2.• Futher info: http://www.mahdollisuuksienmaisema.fi/kohde_eng.html

Kerimäki centre, tourism development zone

• Area zoned for tourism accomodation in the historic milieu of the famous Kerimäki church, village centre.

• Near lake Puruvesi and marina/guest harbor.

• Building rights 21 000 floor m2 (to be confirmed).

• Service infrastructure within easy reach.

• Ideal site to provide lake activities, fishing

• Masterplan compeleted in 2009

Photo credit: By Jniemenmaa 10:20, 27 June 2006 (UTC) (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-SA-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/2.5-2.0-1.0)], via Wikimedia Commons

Punkaharju Resort

• Fastest growing resort in Savonlinna (Punkaharju) with already 50 000 bednights and very good accessibility.•Masterplan for accommodation and spa, accommodation in hotel, villas, timeshare of 32 000 m2 total.• Looking for partnerships for spa and accommodation investments.• Futher info: http://bit.ly/XEQMLo

Contact: EasyHoliday, Ms. Pia BehmTel. +358 40 7166006

www.punkaharjuresort.fi

Vision for 2020:• Approx. 2500 beds, expected 110 000 bednights• Green Spa wellness centre or spa centre• Adventure park joined up with an aqua park• Hotel accommodation• Villa accommodation• Time-share options• Privately-owned villas• Shops and business premises

New Business Concept:Saimaa Cruise

• Adaptation of hugely popular river cruise product to Lake Saimaa. Providing packaged holidays on hotel ships. New business concept with lot of potential.

• 4-7 days packages include nature watching, excursions to see sights, shopping, entertainment.

• Investor guide to the product and region available as well as European/Finnish partnership with plans for the vessel.

• Looking for interested shipowners , tour operators and investors to compelement the partnership.

• Further info: http://bit.ly/10Yl0Hl

Image copyright: Pako design.

Saimaa Holiday Järvisydän

• SaimaaHoliday Järvisydän is a growing nature tourism resort offering lake tourism experiences in Linnansaari national park and its vicinity.

• Saimaa Holiday won the European Destinations of Excellence in 2010. The destination has a strong year round offer of outdoor and nature activities.

• Looking for partner for adding capacity and diversification in accommodation. Building rights for c. 60 000 floor m2.

• Further info: http://bit.ly/10Yl0Hl www.jarvisydan.com

Further information

City of Savonlinnawww.savonlinna.fi

Savonlinna Business Serviceswww.savonlinnanyrityspalvelut.fi

Invest in Savonlinna websitewww.visitlakesaimaa.fi

Janne Laine, MayorCity of SavonlinnaJanne.Laine@Savonlinna.FI

Pellervo Kokkonendirector, tourism development Savonlinna Business ServicesTel. +358 44 758 5472pellervo.kokkonen@savonlinnaseutu.fi