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This is a presentation I made recently to the Environmental professionals. I beleive that there is no difference between the architects and environmental professions. They both are custodians of our natural, heritage and cultural assets. Unfortunately some among both groups merely go for the money in it and I believe that the model in which architects charge fees need change. It should not be a % of the cost of the project but a payment based on how much of free resources (sunlight, wind, renewable energy etc.) are utilised in design and building and also what savings it will bring to client and to Mother nature in the long term. I continue to sing the same song no matter what government is power or who does what. Sorry I could not be with you to make a presentation , but I hope this and the other presentations i have sent links of will help establish my thinking. Renton
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http://www.youtube.com/watch?v=4NXdbokodSk
Ayubowan!
Sustainable Tourism Options in Development for Sri Lanka:thoughts and proposals for ensuring social profitability and higher yields Renton de Alwis
at the IEPSL Annual ConventionAugust 2011
Our Charm
Where are we in travel and tourism…• Uncertainty is at peak, volatility, persistent
poverty & polarization of people is taking place
• Amidst shocks, travel grows (870 million in 2010, 1.5 billion in 2020)
• Travel & leisure: Basic human rights• Travel and leisure are life-style needs• Travel & tourism can pollute if ill-managed • Travel & tourism can build bridges &
minimize polarization of people
Where are we in travel and tourism… (continued…)
• Affluence grows & with it feelings of guilt and caring grows (CSR/SRC/SRI)
• Travel & tourism itself is polarizing: Mass /Niche; Long-haul / Short-haul; comfort zones / non-comfort zones
• UN Decade for ESD (Education for sustainable development 2005-2014)
• Greening the globe: the fad grows• Media shapes minds like never
before
Asia-Pacific Tourism Mega Trends ..• By 2020 China, India, Japan & Korea will be
among the 10 largest economies in the world. 12 of the 22 mega cities of the world will be in Asia
• Travel will be activity-based, not destination-based
• By 2020 China will generate 100 million outbound tourists
• Low-cost carriers will make tourism boom• Boeing 777/Airbus A380 will take air travel to
the 7.4 billion mark by 2020• Asia will become a conventions hub
UN WTO study
Asia-Pacific Tourism Mega Asia-Pacific Tourism Mega Trends .. Trends .. (Continued)(Continued)• Value of on-line travel bookings will triple in ten
years• Service providers and tourists will both become
more environment friendly• Consolidation of social environment and
consciousness• Seniors and women will travel more• Travel Agents will transform into travel
consultants• Safety & Health concerns will need to be dealt
with effectively by National Tourism Organisations
Travel & Tourism can be a nightmare ..
• Dependence on the environment & possibility of damage
• Socio- cultural pollution• Income - distribution gap• Revenue leakages• Anti – tourism lobby
““Tourism today is a basic human right. Tourism today is a basic human right. If one has the means and time, one can opt If one has the means and time, one can opt to travel. Tourism is about peoples’ dreams. to travel. Tourism is about peoples’ dreams. People dream of the places they want to People dream of the places they want to visit and the events that may unfold for visit and the events that may unfold for them. Our work therefore is not merely them. Our work therefore is not merely about selling airline seats, hotel rooms. about selling airline seats, hotel rooms. excursions or tour coach seats. It is about excursions or tour coach seats. It is about fulfilling peoples’ beautiful dreams. That fulfilling peoples’ beautiful dreams. That makes us, the people who work in tourism, makes us, the people who work in tourism, somewhat different types of service somewhat different types of service providers … providers …
We become dream sellers.”We become dream sellers.”RdARdA
Do we count heads or Do we count value ?
Need to define the offer of the Experience to the visitor & our own Vision…before building facilities.
The sixth sense of tourism ….
Diversity at its best ….
Creating the Dream Experience
Sustainability
Yield Generation Benefit to communities
Haritha (Green) Sri Lanka
3. The nature of the tourism products 3. The nature of the tourism products & service opportunities we have ? & service opportunities we have ?
1. The nature of the lifestyle needs of 1. The nature of the lifestyle needs of our potential customers ? our potential customers ?
2. The type of tourism Sri Lanka 2. The type of tourism Sri Lanka must have ? must have ?
“Please don’t call tourism names”
Late Robbie Collinsin the early 90’s
A few of the many names tourism is called…• Ecotourism • Sustainable tourism• Responsible tourism• Nature tourism• Adventure Tourism• Cultural tourism• Heritage tourism• Village Tourism• Coastal tourism• Mountain tourism• Community tourism• People based tourism etc., etc..
Mass Tourism at the extreme
Domestic Tourism
Niche Tourism at the extreme
Uniqueness
Own Ethos
Integrity
Shared Vision
The New consumer The New consumer
Tourism today is more Tourism today is more a lifestyle activity than a lifestyle activity than it is a business.it is a business.
1.1. ‘‘Spirit of travel’ Spirit of travel’ demand: demand: seeking seeking interaction with interaction with communities, communities,
exploration andexploration and wilderness wilderness
experiencesexperiences
New trends in travel New trends in travel and tourism …and tourism …
New trends in travel New trends in travel and tourism …and tourism …
2. Seeking inner peace and the 2. Seeking inner peace and the re-invention of family based re-invention of family based value systemsvalue systems
New trends in travel New trends in travel and tourism …and tourism …
3. Aging of populations3. Aging of populations
New trends in New trends in travel and tourism travel and tourism ……4. Affluent youth with a 4. Affluent youth with a
global view of global view of youthfulnessyouthfulness
New trends in New trends in travel and tourism travel and tourism ……5. Internet based marketing 5. Internet based marketing responding to testimonialsresponding to testimonials of peersof peers
Travel ecology – the how of it:
• Discovery
• Mutuality
• Locality
• Historicity
• Potentiality
• Enhancement
Political ecology + Cultural Ecology
Community asCommunity asStakeholdersStakeholders
Natural Natural Environment/Environment/EcologyEcology
Visitors/Visitors/Tourism Tourism activityactivity
A good tourism model …
EcologySociety
Economics
T
R
E
N
D
S
RADITIONS
ELATIONSHIPS
XPECTATIONS
EEDS
ESIRES
OLUTIONS
The Tourism Offer …
Benefits in mainstreaming a good tourism operation…
• Livelihood for the community• Conservation of resources• A world view for the community • Expose to new communication technologies• Enhance ability for self-help and develop self-
confidence • Develop entrepreneurial skills• Social and economic development of the area • Have good tourists visit • Seek appropriate national development goals
Think Global , Act Local
Innovative low impact accommodation
Refreshing breakthrough
Out of the Box / low impact
“If you can not avoid doing damage at a destination by having large numbers of tourists, do not spread them all over that destination. Have them all within a single area and call it a resort” Kenneth Chamberlain – Former CEO of PATA
• Protecting our uniqueness• Role of the Guardians• Refrain from compromising• Stringent EIA s • Don’t fall on the traps• Proactive National Movement for positioning SL as a Green destination
Ayu Bo Wewa!
