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The pitch presentation created for the Citi Boots to Business competition, where I was a finalist.
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prologue
“ Thousands of tired, nerve-shaken, over-civilized people are beginning to find out going to the mountains is going home; that
wilderness is a necessity... "
-John Muir
chapter 1: a simple ideaAdventure tours for women, designed around books.
chapter 2:3 types of adventures
• Overnight primitive camping
• B&B/hotels
• Workshops
chapter 3: proven business model
Outdoor retailersPublishersLibrariesAuthors
Outdoor retailersPublishersLibrariesAuthors
BrandBrand
Social, personalized experience
Social, personalized experience
ExclusivityExclusivity
Web & face-to faceWeb & face-to face
Well-read women who love a challenge
Well-read women who love a challenge
Ambassador brand marketingAmbassador brand marketing
High-margin pricesHigh-margin pricesService delivery
costsService delivery costs
Brand ambassadorsBrand ambassadors
Selective marketingSelective marketing
chapter 4: sound market research
• $265 billion adventure travel tourism industry
• $125 billion – women will spend on all travel
• $90 billion – worldwide book industry value
chapter 5: marketing & sales
• Key partnerso Authors, outdoor
retailers, publishers
• On the webo SEO/social mediao Valuable content
• In-persono Tradeshows/o Workshops
chapter 6: advantages• Virtually limitless
range of adventures
• Once-in-a-lifetime experience
• You only need to read one book
• Value
chapter 7: the competition’s sweet spot• Women-only
travel tours• Michigan tours
We’re the only one in the niche!
chapter 8: management team
• 20 years of sales & marketing experience• 10 years of web marketing experience• Life-long adventurer• Currently searching for partner
chapter 9: goals & objectives• Sales of $135,000 by Y3• 20% margins on all products/services•Develop strategic alliances•Change women’s lives!
chapter 10:
first year costs $43,000
60%
1%5%
15%
4%2%
2% 12%
Equipment Equipment maintenanceE&O insurance Web marketingATTA association fee Michigan Chamber feeMI tourism assoc fee Legal fees
chapter 11:
first year sales: $92,400
Spring Summer Fall Winter$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
$45,000
chapter 12: 3 year revenue
YR1YR2
YR3
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
chapter 13: current status
• Website populated with content
• Local meetup scheduled with 20+
• Two trips planned for this summer
the end.(but not really)
