Nourish Brands: 2010 Global Food and Beverage Study Tour

Getting ready for the journey

November 2009

Study Objectives

Visit the source of many of the food !avours and beverages

that are increasing in popularity in Australia.

We want to experience and understand the authentic source of

these in!uences. From understanding we will create usable

insights and inspiration for our clients.

What do we want to investigate?

EstateTeas

Delis&FoodRetailing

TheTagine MintTea

Rus5cItalianCroa5anSeafood

Hand Picked Estate Tea

Specialty teas are growing in sales and the number of new products that are entering the market.

We will spend time on tea estates in Sri Lanka to understand how to craft the perfect blend and the authentic way to serve tea.

EstateTeas

Cous Cous and Spice

Moroccan and African !avours are growing in popularity in Australia

A visit to the spice markets of Morocco and the artisan tagine makers will allow us to understand the unique !avour combinations and cooking techniques of this cuisine.

TheTagine

The Long Pour Tea Ritual

The long pour mint tea is another Moroccan tradition that we want to understand.

The rituals of tea are emerging in the café scene as much as the coffee rituals, we want to learn more about them "rsthand.

MintTea

The Revival of the Salami

Australians love their smallgoods. Through the Czech Republic, Austria and Northern Italy we will learn the tradition of Salami from the Flieshmiesters themselves.

Then Contrast this perspective with the Deli culture of New York, where the pastrami on rye is just as effective as a doorstop as it is a lunch.

Delis&FoodRetailing

Pasta from the Masters

Traveling through Northern Italy we will visit the local markets and learn about pasta traditions and food from the source.

Rus5cItalian

Croatian Seafood Exploration

Island hopping through Croatia we hope to uncover the secrets of cooking amazing seafood.

These villages all have their special way to serve their local produce and we will uncover it and share with you.

Croa5anSeafood

So what’s in it for you?

•  We will be sharing our preparation for the journey and the learnings along the way.

•  When we return we can take you through our "ndings and the insights and implications for your business

•  We will be traveling from 26th April – 6th June 2010, so until then we will whet your appetite with our preparations.

•  Keep informed follow us:

Twitter: @mariacrews

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