LODGING

and

ACCOMMODATION

PART 2

PREPARED BY:Ma'am L.

STRUCTURE OF THE

ACCOMMODATION SECTOR

COMMERCIAL SECTOR

>>> hotels>>> motels>>> guesthouses>>> farmhouses>>> private hostels

>>> caravan parks>>> campsites>>> villas>>> apartments>>> chalets>>> hired motorhomes

Holiday centers, villages, camps

Cruise shipsHired yachts

QUASI / NON-COMMERCIAL SECTOR

>>> youth hostels

>>> private caravan>>> private camping>>> private yachts>>> home exchanges>>> timeshares>>> private motorhomes>>> VFR

Educational Institutions

CORPORATE CHAINS

BUDGET HOTELS

THE CHARACTER PROPERTYThe Halkin in London

The Delano in Miami

DISTINCTIVE NATURE OF

ACCOMMODATION

1. Hospitality and Accommodation comprises both tangible and intangible factors.

• TANGIBLE – physical surroundings, equipments, décor, location, food and beverage.

• INTANGIBLE – atmosphere and service

2. INSEPARABILITY3. PERISHABILITY

Ranked #2 of 268 hotels in Singapore

SadiaPrema

Dhaka City, Bangladesh

“A hotel I love to go back over & over again”

Reviewed 17 June 2012

“This is one hotel in Singapore that I love to go back to every time. This was probably my 7th or 8th stay at this hotel as I travel to Singapore quite often. The staff at the hotel is excellent and so is their service:)...... simply love this hotel and will go back to it any time:) “

PAN PACIFIC SINGAPORE

Management of Commercial

Accomodation>>> the concept of

OVERBOOKING>>> YIELD or REVENUE

MANAGEMENTSectoral Overlap

>>> accommodation facilities and nothing else

>>> integrated tourism services

ACCOMMODATIONAnd

ENVIRONMENTAL ISSUES

Holistic Thinking : the Concept of EcosystemsRegulation of the Negative ImpactsEncouraging Good PracticeRaising Awareness amongst Tourists and the IndustryPaying a Price that Covers the Environmental Costs of TourismMaintaining a Balance Between Conservation and Development

BEDRUTHAN STEPS HOTEL

>> staffs are trained in green issues and volunteer in cleaning up the beach several times each year

>> solar panels, energy-saving boiles, environmentally-friedly cleaning products and guests' amenities

>> customers that arrive using public transport are rewarded with 10% discount

INFORMATION TECHNOLOGY

andACCOMMODATI

ON SECTOR

• Unit level. Technology is the key to the efficient management of resources at unit level.

• Macro level. The significant development at this level is the increasing dominance of global distribution system (GDS) as the lead method of securing market share and marketing advantage for major accommodation brands.

• The Internet. This has allowed small operators to bypass the power of the GDS

HUMAN RESOURCES

andACCOMMODATI

ON SECTOR

• Service-intensive businesses within accommodation are also labor-intensive and are always likely to remain. This is despite considerable improvements in:–Productivity through the use of technology

–Training–Systems efficiency–Management effectiveness