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‘LAOS’ ‘Simply Beautiful’

Laos- As a tourist destination

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Page 1: Laos- As a tourist destination

‘LAOS’‘Simply Beautiful’

Page 2: Laos- As a tourist destination

HOW WE ARE CHANGING THE HOW WE ARE CHANGING THE INDUSTRY?INDUSTRY?

  Lao National Tourism Administration (LNTA)

came forward to Outsource their plans and projects to be implemented by TEAMWORKZ.

From what we do to how we do it, the principles of responsible tourism are embedded in our operations.

Do what you do best and outsource the Do what you do best and outsource the restrest.

Page 3: Laos- As a tourist destination

LLOOCCAATTIIOONN

Page 4: Laos- As a tourist destination

ACCESSIBILTY

Page 5: Laos- As a tourist destination

Luang Prabang

World Heritage–listed former royal capital with 32 temples

 Mekong river

Scenic boat trips from Huay Xai to Luang Prabang

Si Phan Don

Sleepy river archipelago with rare dolphins & mighty Mekong rapids

ATTRACTIONSATTRACTIONS

Page 6: Laos- As a tourist destination

Wat Phu Champasak

World Heritage-listed ancient temple in a peaceful hillside setting

Vientiane

Peaceful riverside capital, with the sacred Pha That Luang, museums & cafés

Tham Kong Lo

Dramatic karst scenery surrounding a 7km-long cave

Bolaven Plateau

Tribal villages, dramatic waterfalls, cool weather and great coffee

Vang Vieng

Travellers' haven with stunning karst scenery and plenty of adventure activities

Page 7: Laos- As a tourist destination

ACTIVITIES

MOUNTAIN BIKING

TREKKING

HIKING

ROPE DIVING

KAYAKING

Page 8: Laos- As a tourist destination

ACCOMODATION

Shinta Mani Hotel- Luang Prabang

Arawan Riverside Hotel - Pakse

Don Chan Palace- Vientaine

Page 9: Laos- As a tourist destination

WHY LAOS????

EXCEPTIONAL &

MYSTERIOUS!!!!

Page 10: Laos- As a tourist destination

►Implement the open-door policy on the foreign cooperation on economics and culture with foreign nation.►Promote tourism and the tourism industry intending to improve the levels of local people’s lives and to promote the integration of local products.►Promote the fine arts, cultures and courageous traditions of Laos, and preserve the ancient archeological and historical monuments aiming at motivating foreigners to visit Laos.►Provide new occupations and create opportunities for the ethnic people to gain better incomes.►Enhance friendship and good cooperation with all nations according to the government policies on tourism as specified.►Implement strategies on ecotourism and community based tourism in order to alleviate the poverty.

Page 11: Laos- As a tourist destination

POSITIONINGPOSITIONING

"Fair Trek“ "Voluntourism"

"Culture Lodge"

Supporting locals through tourism on our "Fair Trek" project. We support through our village fund 

Ethnic minorities in the far north of Laos benefiting from tourism interaction. A new pro-poor tourism approach.

An ethnic village, hosting guests in their community, letting themtaking part in daily life.

Page 12: Laos- As a tourist destination

◘Backpackers◘Independent travellers◘Adventure tourists◘Bikers◘Nature Lovers◘Volunteers◘Anybody who wants to Feel Good

Page 13: Laos- As a tourist destination

WHAT IS BLUE OCEAN STRATEGY?

Page 14: Laos- As a tourist destination

Beaches & IslandsWildlifeCuisine

Manmade WondersGood Atmosphere

Heritage SitesHistorical SitesCultural Bonanza

AdventuresLeisure Activities

PRESENT MARKET OFFERING

CHANGE

FAIR TREK PROJECT-

A community based and responsible tourism in Laos!

Doing GOOD, Feels GOOD!!!

LOAS MRKET OFFERING

Page 15: Laos- As a tourist destination

ELIMINATE

Competition

Economic Backwardness

Barriers to Travel

RAISE

Infrastructure

Community Welfare

Tourism Potential

Market Availability

REDUCE

Price Competition

Pollution

CREATE

Feel Good Travel

Community Based Tourism

Voluntourism

Page 16: Laos- As a tourist destination
Page 17: Laos- As a tourist destination

PRODUCT :PRODUCT : Packages Lively Laos- 03 Days Multi Adventure Tour. Laos Hidden Paradise – 07 Days Explore the Hidden!! Sothern Laos Savor- 03 Days of sleepy remote villages

& thousands of Islands. Laos Cycle Tours- 02 Days of Cycling or Biking

Adventure Tour. Luang Prabang- 03 Days Adventure & Fair Trek Tour. Discover Laos- 14 Days of discovery of South East

Asia’s best kept Secret!

Page 18: Laos- As a tourist destination

PRICEPRICE DICOVER LAOS- 13N/14D US $3990* per

person (twin sharing basis) LIVELY LAOS- 3 Days US $165* per person.

Conditions apply*

Page 19: Laos- As a tourist destination

PLACEPLACE

LAOS TOURISMLAOS TOURISM

END USER-GUEST

WholesalerWholesaler

Travel Agent

Travel Agent

Internet Operator

s

Internet Operator

s

DirectDirect

Receptive Operators

Receptive Operators

Travel Agent

Travel Agent

Page 20: Laos- As a tourist destination

PROMOTIONPROMOTION SMART marketing consists of the following

S – Strategize to increase the tourism potential in Laos by:

Fair Trek Project

Voluntourism

Cultural Lodges

Ethnic Villages

Elephant Village

M - Maintain market spend by and large focusing on Internet Marketing.

Page 21: Laos- As a tourist destination

A - Assess and allocate the budget- the major share of our budget is allotted to Internet Marketing.

Online Budget- $7300 USD

Print Media- $10680 USD

R - Research your customer thoroughly Do you like Laos ?  

97% of the backpackers surveyed say yes ! Would you happily come back ? 

90% of the backpackers surveyed say yes ! Would you recommend Laos ?  

93% of the backpackers surveyed say yes! Why Laos?

The natural scenery- Backpackers : 17.82 /20

The safety- Backpackers : 16.81 /20

The Laos people's attitude- Backpackers : 16.81 /20

Page 22: Laos- As a tourist destination

T - Target and reach out to them by marketing the Product Online, through Print Media and by Destination Marketing Offices (DMO) in neighboring countries- Thailand, Vietnam, Cambodia etc.

DMOs market and promote our product in other markets beyond our reach.

Page 23: Laos- As a tourist destination

CONCLUSIONCONCLUSION

YOU can make a difference!

Fair Trek is nothing without our visitors,

sponsors, volunteers, donations

and time given…

You feel you can do something rewarding

while you enjoy a tour,

a trek or a village service stay?

Then you are a great example for others to follow!

Doing good, feels good!

Page 24: Laos- As a tourist destination
Page 25: Laos- As a tourist destination