Polska na tle Europy 2012
Kiev - 7/ 9/ 2013
Digital technologies.
European Overview.
Jarosaw Sobolewski CEE Manager IAB Europe
Agenda.
IAB Europe.
AdEx Benchmark 2012.
Markets. Poland & Ukraine.
Trends.
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IAB Europe is the voice of digital business. Its mission is to
protect, prove, promote and professionalise Europe's online
advertising, media, market research and analytics industries.
Together with its members companies and national trade associations
IAB Europe represents over 5,500 organisations.
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Markets.Poland & Ukraine.
General overview
45,5 38,5
3,9 12,5
Total population
000 GDP* (USD)
* Gross domestic product
Media penetration Population 16+
Online summary
19,7 16,9 MM users online
57% 54%
20,0 14,8
Among population 16+
Hours a week spent online
Poland Ukraine
Online population 16+
Mobile online via tablet
14%
8%
3%
13%
Penetracja internetu w tablecie typowy tydzie % uytkownikw w
regionach w 2012
Mediascope 2012, Omnibus, N=22 918, Europejczycy 16+
N=1004, Polacy 16+
5%
Ogem: 8%8%
3%
Population 16+
Mobile online via phone
31%
19%
14%
36%
Penetracja internetu w telefonie typowy tydzie % uytkownikw w
regionach w 2012
Mediascope 2012, Omnibus, N=22 918, Europejczycy 16+
N=1004, Polacy 16+
12%
Ogem: 21%21%
15%
Population 16+
Internet via devices
3,6 3,8
MM users online
1,0 1,6
Poland Ukraine
Online population 16+
Smartphone users estimate
+25% Q4 r./r.
+50% Q1-Q4
Among active web users Online population 16+
25%
Watching TV while using internet
58%
39%
44%
59%
72%
Europe: 48%
27%
Online population 16+
Willingness to engage online in topics
connected to content being watched via
TV
33% 38% High: 44%
Those who use concurrently
Research Online
97%
97%
93%
97%
98%
Europe: 96%
100%
Online population 16+
Purchase Online
94%
88%
80%
94%
90%
Europe: 87%
81%
Online population 16+
Social Networking Services (SNS) frequency of usage
80% 88% Ever: 92%
Online population 16+
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Trends.
April 2013
Trends. CEE markets.
Brand Heros. Content Marketing.
Mobile. Multi-Platforms. Social Media.
Performance Marketing. Blogs.
Instant mobile payments.
Display. Rich media. Video.
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April 2013
Trends. Consumers.
Smartshoppers. Retail safari.
Always online. Logged outs.
ECO2. Local.
ModernRetro. Social.
Be Good. Sinners.
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April 2013
Trends. Technology.
Internet of things.
Wearable computers.
Big data & Privacy.
Humanization of machines.
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April 2013
Thank you.
Jarosaw Sobolewski CEE Manager IAB Europe
[email protected]
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