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Game of Thrones Scavenger Hunt for SXSW 2015

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Our Game of Thrones experience for Canal+ Spain created a massive 43% increase in positive brand sentiment.

To a packed room at SXSW 2015 we presented our work and also launched a “companion app” that included a 1 mile scavenger hunt around downtown Austin

This presentation is about that game.

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1.5 Km< 1 MileAbout 30 -40 mins to complete

http://19reinos.cm.cr

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Various input types

Personalization

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Google Street view

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Tram tracks

2000lb Hill = Hil ton ;)

Badge!

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Courtyard hotel

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Before After crafting poison

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• All logic, badges, photos, interaction created in by Conducttr

• Communicator app skinned to match the theme