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www.discoveringcroatia.hr
13.1 million of Tourists in 2014 (up 5,5% from 2013).
66,5 million overnights in 2014 (up 2,6 % from 2013).
Average stay was 5 days.
More than 40% will book tours and other things to do.
The Croatian tourism industry generated an income of 7.4 billion euros in 2014, up 2.8 percent compared with 2013
Croatian Tourism Ministry predicts that those numbers will continue to steadily grow and reach 14,3 billion with 86 million overnights in 2020.
Market Opportunity
How does the average booking process look for tourists traveling to Croatia?
Arghh, I thought I was
here on vacation?!?
ACCOMMODATION
Search & book accommodation among 100s of
websites
FLIGHTS
Search & book flights among 100s of
websites
ARRIVE IN CROATIA
THINGS TO DO
Look for things to do. Where?? Maybe I should visit tourist offices to look for
agencies offering for things to do??
But wait what if I want to travel by bus or ferry to another city, where do I book tickets?? I guess
searching for ticket office is my only option
Why not use just 1 website to book all those things?
ACCOMMODATION
FLIGHTS
THINGS TO DORENT-A CAR
BUS & FERRY TICKETS
PARTNERS
+SIGNED CONTRACTS WITH 16 TRAVEL
AGENCIES IN CROATIA OFFERING MORE THAN 200 THINGS TO DO
COMING SOON( )+
Business Model
ACCOMMODATION
• 5% of amount paid for by the customer at the time of the booking
• 50% of the commission collected from the hotel
FLIGHTS
• For pay-per-booking partners, 50% of the booking commission
• Other bookings on pay-per-lead commission
THINGS TO DO
• 20% of each booking made through our website
RENT-A-CAR
• 10% of each booking made through our website
FERRIES
• Still to be agreed on. Will range between 10% and 15% for each booking
BUSES
• Still to be agreed on. Will probably be 10% of each booking
Competitive Landscape
No direct bookingDirect booking, Unable to book accommodation and flights. Small amount of things to do
Like Croatia croatia-tickets
Website development & Milestones
June 2014 – May 2015 Website
Development
May 2015 – Private Beta
Launch
June 2015 – Public
Launch, Marketing
July 2015 – First Profit
September 2015 – Bus &
Ferry bookings
TEAM
Sanja Jovanovic – Co-FounderSouthern Methodist University, DallasWeb Design & Development, Expert traveler and web development enthusiast.Sandro Jovanovic – Co-founderFaculty of Political Science ZagrebBusiness Development, Has extensive experience managing accommodations bookings in Dalmatia.Nikolina Klincic – Co-founderFaculty of Economics and Business Zagreb,Marketing –Sales, 5 years of experience working in the travel and tourism industry.
We’re raising $150,000
GOALS
SEO campaign Targeted advertising Incorporate Ferry & Bus bookings