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www.discoveri ngcroatia.hr

Discovering Croatia

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Page 1: Discovering Croatia

www.discoveringcroatia.hr

Page 2: Discovering Croatia

13.1 million of Tourists in 2014 (up 5,5% from 2013).

66,5 million overnights in 2014 (up 2,6 % from 2013).

Average stay was 5 days.

More than 40% will book tours and other things to do.

The Croatian tourism industry generated an income of 7.4 billion euros in 2014, up 2.8 percent compared with 2013

Croatian Tourism Ministry predicts that those numbers will continue to steadily grow and reach 14,3 billion with 86 million overnights in 2020.

Market Opportunity

Page 3: Discovering Croatia

How does the average booking process look for tourists traveling to Croatia?

Page 4: Discovering Croatia

Arghh, I thought I was

here on vacation?!?

ACCOMMODATION

Search & book accommodation among 100s of

websites

FLIGHTS

Search & book flights among 100s of

websites

ARRIVE IN CROATIA

THINGS TO DO

Look for things to do. Where?? Maybe I should visit tourist offices to look for

agencies offering for things to do??

But wait what if I want to travel by bus or ferry to another city, where do I book tickets?? I guess

searching for ticket office is my only option

Page 5: Discovering Croatia

Why not use just 1 website to book all those things?

Page 6: Discovering Croatia

ACCOMMODATION

FLIGHTS

THINGS TO DORENT-A CAR

BUS & FERRY TICKETS

Page 7: Discovering Croatia

PARTNERS

+SIGNED CONTRACTS WITH 16 TRAVEL

AGENCIES IN CROATIA OFFERING MORE THAN 200 THINGS TO DO

COMING SOON( )+

Page 8: Discovering Croatia

Business Model

ACCOMMODATION

• 5% of amount paid for by the customer at the time of the booking

• 50% of the commission collected from the hotel

FLIGHTS

• For pay-per-booking partners, 50% of the booking commission

• Other bookings on pay-per-lead commission

THINGS TO DO

• 20% of each booking made through our website

RENT-A-CAR

• 10% of each booking made through our website

FERRIES

• Still to be agreed on. Will range between 10% and 15% for each booking

BUSES

• Still to be agreed on. Will probably be 10% of each booking

Page 9: Discovering Croatia

Competitive Landscape

No direct bookingDirect booking, Unable to book accommodation and flights. Small amount of things to do

Like Croatia croatia-tickets

Page 10: Discovering Croatia

Website development & Milestones

June 2014 – May 2015 Website

Development

May 2015 – Private Beta

Launch

June 2015 – Public

Launch, Marketing

July 2015 – First Profit

September 2015 – Bus &

Ferry bookings

Page 11: Discovering Croatia

TEAM

Sanja Jovanovic – Co-FounderSouthern Methodist University, DallasWeb Design & Development, Expert traveler and web development enthusiast.Sandro Jovanovic – Co-founderFaculty of Political Science ZagrebBusiness Development, Has extensive experience managing accommodations bookings in Dalmatia.Nikolina Klincic – Co-founderFaculty of Economics and Business Zagreb,Marketing –Sales, 5 years of experience working in the travel and tourism industry.

Page 12: Discovering Croatia

We’re raising $150,000

GOALS

SEO campaign Targeted advertising Incorporate Ferry & Bus bookings