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ZipDial’s Mobile Survey platform allows businesses, governments in India and the Caribbean to reach more mobile users than SMS-based platforms, getting actionable insights in hours, not weeks.
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Mobile Surveys & Polls OverviewReal-Time & Toll-FreeReal-Time & Toll-Free
Language, Telco, Handset independent
Demo a Survey by ZipDialing Live!
080 300 500 60
ZipDial Company & Platform Overview
Key Platform Attributes
• Engagement platform based on missed call with automatic SMS response
• Real-time, Toll-free & Simple
• Zero-friction to capture leads,
ZipDial Customers
• Zero-friction to capture leads, deliver SMS content, sustain engagement, and maximize response
• Accessible to 100% of Users: Works on all handsets and all service providers
• Personalized online portal to track and download responses
• CRM Integration
About ZipDial
• Bangalore-based
• Patent-pending technology
• Well-funded
• Deployed internationally
• Seasoned entrepreneurs
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
ZipDial Overcomes the Barriers of SMS
48%
27%
Indian Usage of SMS
Indians Never Send SMS
SMS Weekly of Less
Almost half of Indians never SMS. But virtually everyone can call.
48%
25%
SMS Weekly of Less
SMS Daily
Source: TNS Mobile Life Survey, Jan 2011
Our customers are having 6-10x response rates with ZipDial vs. SMS!
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
So ZipDial can double the potential market of your existing SMS and Shortcode campaigns.
Get Feedback Customers or
Branches
Increase Sales & Profits
Virtuous Feedback Loop
Actionable Insights for
Management
Adjust Marketing
Plans & Policies
Improve Marketing & Service ROI
Channel
Sales
Service
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
In Hours,
not Weeks!
Mobile Surveys Add Value Across Marketing Cycle
Targeting Awareness Selling Retention
• Employee Satisfaction & Motivation
• Operational Improvement
• Brand Awarenessand Attitudes
• Usage Research
• Customer Motivation Research
• Channel Testing & Feedback
• Customer Satisfaction
• Customer Loyalty Tracking
• Complaint
Employees
• Market Segmentation
• Positioning/ Branding Research
• Concept Testing
Traditional Marketing Studies
Improvement
• New Product Ideas
Feedback
• Advertising Research
• Complaint registration & callback Queue
• Concept Testing and Product Optimization
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
• To employees offline or not attached to a PC terminal
• Great for repeat weekly requests
• Profile your registered customers for coupon targeting and ad development
• Live product demo feedback
• To compare different ad mediums for cost per viewer engagement
• Track awareness
• Ask at POS why a customer is buying
• Add quick followupsurveys to existing randomly sampled potential customers
• Capture service feedback immediately
• Ensure complaints are attended to
• Measure actionable “Net Promoter Scores”
ZipDial Use Cases
Why ZipDial Mobile Surveys?
Higher
Response
• Similar to web survey response rates & proven higher rates than SMS campaigns
• Free missed call concept reduces user friction
• Faster than telephone, web and
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
• Reach your customers when most relevant to them via mobile
• Mass market and rural reach to customers not well-represented by predominant survey methodologies
• Faster than telephone, web and traditional paper survey results
• Responses aggregate on our web portal instantly
Real-time
Results
Direct
Customer
Reach
How It Works: Customer Service Feedback
Customer
Responds with
Missed Call
Customer
Finishes Call
with Company
Representative
SMS To User for
feedback.
Options Yes/No
with ZD number
Response Logged
with ZipDial
ZipDial Sends
SMS with
follow up Poll
or Survey
(If No) CT Rep
Calls User
Back for Detail
Company
Receives
response in CRM
(API)
Did the service
representative
meet your needs?
Yes 08030050001
No 08030050002
Missed Call
080 30050001
Representative with ZD number or Survey
Next Steps
Depend on
Package
How It Works: Open Survey
User
Opts In w/
Company
Promotes
Number(s) w/ Real-Time Results
(COMING SOON)
ZipDial Sends
auto-IVR Call
ZipDial Sends
SMS w/ Survey User Responds
User
Responds by Pressing Number
User Responds
w/
SMS
or
Opts In w/
Missed Call
080 30050001
Number(s) w/
Call to Action
Would you
recommend to a
friend or
colleague? Yes
(08030050003)
Real-Time Results
Added in Zipdial
Web Portal
• Point of Sale
• Live public product
demo events
• Outdoor Ads
• Print & Television
• Mailers & Feedback
forms
• Web & Social media
• SMS
SMS w/ Survey
Question
User Responds
w/
Missed Call
080 30050003
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
How It Works: Company Panel Survey
User
Opts In w/
Missed Call
ZipDial Sends
SMS with
Survey
User Interacts
w/ Company(Calls Call Center
Makes a Purchase
Company
sends ZipDial
the User # (API)
Zipdial Sends
SMS with
Company
receives response
in CRM
Real-Time Results
Added in Zipdial
(COMING SOON)
ZipDial Sends
auto-IVR Call
Thank you ! How
was your
experience?
Very Good
(08030050001),
Missed CallSurvey
Question
080 30050001
Makes a Purchase
Does Free Trial)
Would you
recommend to a
friend or
colleague? Yes
(08030050001)
SMS with
Question or CTA*
* Optional: Company may choose to send first SMS Call to Action (CTA) through its existing SMS resellers
Added in Zipdial
Web Portal
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
Case Study: ZipDial User Base Profile
• 57% between 18-25 years old
• Almost half prefer SMS in English
• 41% live in rural villages, showing ZipDials
reach and appeal in the mass market
• 16% Makes more than 10k Rupees p.m.
Zdial Cricket Score User InsightsCustomer: ZipDial Cricket Score Channel
Challenge: Our users grew fast by word of
mouth, and we needed to know who they
were to help us sell advertising to keep it
the service free to end users.
For Telecom Services, Demographic Survey of Existing Users
• Demographic survey of 8 questions,
covering sex, income, education,
language preference, and more
• Promoted survey in SMS to Cricket
Score channel across India 1 day
• No incentive to respond
• Automatically collected state and
telecom carrier from the call
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
• For minimal cost, ZipDial can now
target advertisers wanting to reach our
audience and shorten the sales cycle
• Of those who responded to call to
action, 45% answered first 3 questions
• 28% completed the full survey
• Over 1000 complete respondents
• Most answered the 8 questions within
10 min.
ZipDial Solution ZipDial Impact
Case Study: Bloomberg UTV MNP Survey
For Media, Public Interest Survey & Unique Respondent Verification
Challenge: Mobile number
portability was a hot topic and
Bloomberg UTV wanted to
engage mobile users quickly to
understand their preferences.
• 2 question survey for 5 days on
whether they are happy with current
provider, and which provider the user
would switch to
• Survey promoted in Cricket Channel &
across Bloomberg UTV website partners
• Web survey used ZipDial to Verify
service to ensure unique response
• No incentive, simply public interest
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
• Multi-platform survey of uniquely
verified respondents
• 30,000 respondents started survey
• 15,000 respondents completed
survey
• Data used in national news segments
ZipDial Solution ZipDial Impact
Case Study: ZipDial “AdverQuizzes”
0.0%
0.5%
1.0%
1.5%
ZipDial FF5
Campaign
Average SMS
ZipDial Ad Conversion Rates
15x
For Event Promotion, Movie Release Quiz
Customer: United International Pictures
(UIP), one of the world's leading film
distribution companies
Challenge: Create as much buzz for their
buck around the FAST FIVE release date
ZipDial Impact:
• Ads seen by young males who had
already dialed to receive the SMS
• 15x typical SMS ad conversion rates,
with 1.5% of unique ad viewers
converted and starting the Quiz
• Over 70% of converted answered all 5
questions
• Half answered all 5 questions on and
off between 1-2 hours, prolonging
engagement
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
ZipDial Solution:
• Show Free Ticket Contest & Adverquiz
ad to ZipDial’s free Cricket Score users
• 5 automated pop quiz questions about
the Fast Five movie
• Users ZipDialed for Cricket Scores, saw
the ad, ZipDialed to win tickets,
received Quiz question, ZipDialed to
Answer, received 2nd Quiz Question…
ZipDial Solution ZipDial Impact
Miss Bangalore 2010
Use Case: Live Product Demo Feedback
Want real-time event feedback to increase engagement and insights?
Similar ZipDial Case StudiesScenario
Showing a new product or game
In a shopping mall, auditorium
To people passing by
Display ZipDial Number(s)
• 1 to start multi-question survey
NASSCOM Product Conclave
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
• 1 to start multi-question survey
• 2+ to get quick response on a
published question
Demonstrator can get real-time
results in SMS by ZipDialing or
online, gauging his/her
effectiveness
Call center can immediately
callback respondents to drive in-
mall sales or get more in-depth
feedback
Indian Debating Union
ZipDial is Ready for Immediate Go-Live!
• Platform is live & proven at massive scale
• Expertise in business customer & end user experience
• Live in India & Caribbean markets
• Can manage if-logic, multiple and free response questions
• Platform is live & proven at massive scale
• Expertise in business customer & end user experience
• Live in India & Caribbean markets
• Can manage if-logic, multiple and free response questions
Platform
Scalable Platform & Expert Team
• Configure survey on DIY ZipDial Portal within minutes
• Start survey instantly live with real-time results
• Supports Multiple Languages
• We recommend mobile surveys between 6-15 questions
• Configure survey on DIY ZipDial Portal within minutes
• Start survey instantly live with real-time results
• Supports Multiple Languages
• We recommend mobile surveys between 6-15 questions
Campaign Configuration
• Integrations with web survey platforms can increase sample size and ensure unique respondents
• API-based architecture for rapid additional integrations
• Integrations with web survey platforms can increase sample size and ensure unique respondents
• API-based architecture for rapid additional integrationsIntegration
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
Get started!
Demo a Survey by ZipDialing
080 300 500 60
Adam J. Martin
Sr. Manager
+91 99677 43556
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL