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YellowAPI.com hosted a Lunch & Learn session explaining the basics and the motivation behind the YellowAPI initiative.
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Lunch & LearnThursday, June 1st 2011
couldn’t show up at the photo shoot:Linda Salicco Sylvie Lafond Lisa Lamontagne
COL Matthieu Houle MAJ Carolyne MoranMAJ Bradley WingMAJ Thomas Petyt
MAJ Jean-Luc DavidMAJ Yasha Sekhavat
LT Jonathan Lavoie-Lévesque
mobile is sexy
our future. today…
critical mass
not only the young cool dudes
Wait! I’m updating my Facebook
status.LOL!
our DNA
audience
localcontent
intentionto buy
marketing
solutions
for SMBs
2010: a good start…
YellowPages.ca featured by Apple. WOW!
Application in Productivity Category
#1
downloaded applications2.5 million
of digital searches in March 201130%
our
content
will make
us win
pioneers of mobile monetization in Canada
Two targets, two products
Brand Filter
National Advertisers
Mobile Priority Placement
Local Advertisers
2011 : think BIG
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What is an API?Application Programming Interface
Why give our content away for free?
500,000+ applications
“why would we give our content away for free?”
ROI
What is an API?Application Programming Interface
At YPG, one of our key assets is rich local content.
These listings also include ratings and reviews, pictures, videos and people listings.
We have 1.5 M geo-coded business listings and POIs.
DATAYellow Media Database
Business Listings People Listings
Ratings & ReviewsRich Media
In the past, this content was secured and not accessible.
Today, this content is open, free and available to anyone.
ACCESSYellow Media Database
Business Listings People Listings
Ratings & ReviewsRich Media
YellowAPI unlocks this rich content, giving a key to the door.
Access is now granted in a secured environment.
UNLOCKYellow Media Database
Business Listings People Listings
Ratings & ReviewsRich Media
Build engaging customer applications.
Leverage the power of mobile and web.
BUILD APPSYellow Media Database
Business Listings People Listings
Ratings & ReviewsRich Media
“OPEN UP
your business model”
OTHERShave donethe same
OPEN API TIMELINE
How does YellowAPI add value?So...
INNOVATE.
COMPETE.
YELLOWAPI TARGETS
THE ‘BIG GUYS’ DEVELOPERS
1 2
target #1 THE ‘BIG GUYS’
POYNTBusiness, People and
Restaurant searches are powered by
YellowPages.ca.
YAHOO! MOBILEYahoo! Mobile
integrates YPG’s local business data through
YellowAPI.
That’s
searches/month1,000,000+
WHEREYellowPages.ca powers
their local business search in Canada.
CBCCBC has added a local
discovery feature to their site powered by
YellowPages.ca
target #2 DEVELOPERS
The result?... symply mind-blowing apps!
HackFestsOlympics for Geeks
1. Take a loft2. Add a WiFi network3. Blend with pure talent4. Complete with lots of Red Bull
Let stew for 6 hours
Serve chilled.
Want to see some examples of what they develop in 6 hours?
RESERVELYMake quick, online
reservations with any restaurant in Canada.
With YellowAPI and a little magic, the system calls the
restaurant and makes the reservation for you!
DATESHAKEDateShake is a sexy app that allows someone to
randomly grab a Twitter friend and find a
restaurant based on their location.
Just shake it!
RENDEZVIEWRendezView allows two
people to find the perfect place to meet.
Simply input your locations and meet in
the middle!
PUBCRAWL.MEAn online pub crawling tool framed in a slick-
looking interface.
Pick your pubs, set your itinerary, share it on Facebook and party!
FLUSHFINDERLooking for a public
washroom around you?
FlushFinder finds closest coffee shops, gas stations,
libraries and more for you to feel better!
YellowAPI is an incubator, helping take amazing ideas to market.
We support innovators and entrepreneurs looking to live their dreams.
We offer resources:
Financial Technical Creative
Developer Program
Incredible media coverage about YellowAPI in both Canada and the US!
Yellow Pages Teams Up With Foursquare For “Venue Harmonization Project”
-TechCrunch
Incredible media coverage about YellowAPI in both Canada and the US!
YellowAPI becomes first Canadian partner for foursquare’s venue harmonization project
-AboutFoursquare Blog
Canadian Directory Publisher Scripts an API Success Story
-ProgrammableWeb
Incredible media coverage about YellowAPI in both Canada and the US!
Canada Yellow Pages Launches API - A Picture of a Modern Service
-ReadWriteWeb
Incredible media coverage about YellowAPI in both Canada and the US!
YPG Making Good on API Strategy-Greg Sterling, Screenwerk
Incredible media coverage about YellowAPI in both Canada and the US!
You guys have the golden API ecosystem vision-Kin Lane, API Blogger
Incredible media coverage about YellowAPI in both Canada and the US!
Incredible media coverage about YellowAPI in both Canada and the US!
Yellow Pages is App Happy in Online Push-The Gazette
FUTURE
People
Yellow Media Database Canada411 Database LesPAC Database RFD Database
+Classifieds Coupons
NEW DATASETS
+ User Generated Content
RatingsReviewsCheck-ins
SOCIAL INTERACTION
FUTURE READ + WRITE
Yellow Media Database
YELLOWAPI.COMby the numbers
LaunchedSEPTEMBER 2010
of searches/month
developers(June 2011)
builtAPPS
ready to rock’n’roll