Xtreme Listing

Connecting Marketing Messages to Xtreme Intent

SYNC AND CONTROL ACROSS

our network or yours

DIGITIZE & MANAGE RICH LOCAL CONTENT

with location software

MetaSense : Location Software + Network Reach

Growing Fast: Xtreme Listings product developed in 2011

Best-In-Class Engineering: From MIT, Carnegie Mellon, & Google

Best Customers: Working with 14 of the top 100 retailers www.metasenseusa.com

• It’s not just about knowing where a location is. It’s also about discovering the details to lower friction and drive people into the location.

Type of Info SoughtRestauran

t/Dining

Automotive

Retail Prof. Services

Financial Services

Listings 41% 32% 35% 15% 24%

Hours of Operation 46% 26% 38% 8% 16%

Map, Distance or Directions

47% 25% 35% 10% 16%

Address 40% 28% 33% 12% 20%

Phone Number 34% 28% 26% 15% 21%

Website 36% 27% 36% 13% 27%

Prices 38% 28% 32% 10% 12%

Promotions-Discounts 28% 16% 28% 5% 8%

Consumer Ratings, Reviews

33% 19% 15% 10% 10%

Product Availability 14% 15% 28% 5% 9%

Other Information 5% 3% 3% 1% 5%Note: Percentages = # who checked type of information sought/# who searched for business in the category

LOCAL SEARCH – Information Sought by Consumers

Source: immr Local Search study, 2012

Top Reason

40%+

30%+

Top Reason

40%+

30%+

Consumers are Looking for Lots of Information

www.metasenseusa.com

• Major search portals like Google and Yahoo are important, but tons of searches are done on smaller sites too.

Source(s) Used when searching for…

Restaurant/Dining

Automotive

Retail Prof. Services

Financial Services

Search Engine 75% 62% 76% 25% 50%

All Others (net) 67% 42% 44% 25% 33%

Local search site 24% 17% 19% 9% 11%

Portal search site 12% 11% 12% 7% 9%

Review site 24% 11% 9% 7% 9%

Other source 6% 3% 4% 2% 4%

Note: Percentages = # who checked source/# who searched for business in the category

LOCAL SEARCH – Sources Used

Source: immr Local Search study, 2012

But They Look in Many Places


5

DATA

& S

OU

RC

ES

META

SEN

SE

PLATFO

RM

DIS

TR

IBU

TIO

NPO

INTS

MetaSense Approach: Bringing Together Info Across Teams


Profiles

BACKGROUND

Fortune 100 Retailer 4111 live locations 8 different business

formats

SETUP

Pre-Launch Numbers: 14% missing listings 88% no description 76% no photos

RESULTS

Content Added & Corrected

20,618 New Listings added

147,829

Logos and photos added

326,507

Hours changed

57,022Websites added/corrected

11/1

/11

12/1

/11

1/1/

12

2/1/

12

3/1/

12

4/1/

12

5/1/

12

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7/1/

12

8/1/

12

9/1/

12

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/12

11/1

/12

450

350

250

150

50

0

K’s

Increased TrafficSEARCHES PROFILE VIEWS

30%

63M

LIFT105%

2.6M

LIFT

ANNUALIZED TRAFFIC ESTIMATE

ANNUALIZED TRAFFIC ESTIMATE

It Works: Success from a Recent Client CASE STUDY


Two ProductsXtreme Listings

NetworkLocation Software &

Manage location information centrally

Smart Import up to 100,000 locations

Easily structure and organize your information by location Multi-Location

Management, including amending without changing existing data.

Export to Sites, Store Locator, and Ads

Add deep, engaging information to local search

Photos and Videos to drive engagement

Detailed Business description to improve searchability

Introducing Xtreme Listings+

Menus, Staff Bios, Event Calendars, and Products/Services Lists

Customized field titles

Protect the brand with enterprise-level permissioning

Access control and permissioning

Grouping folders to divide and manage locations

Consistently track performance, reviews

Review monitoring across external sites

Search and traffic reporting to complement existing metrics

Software to Enable Richer Content, Data Control


Upload file, match column to fields, formatting error resolution, duplicate listing resolution, address matching.

Structure Data: Multi-Location Management


• Consistent, high quality content drives traffic and better rank across the local ecosystem

• Photos, videos, and business descriptions highlight and distinguish your profile

Add Rich Data: Photos, Special Offers, Products


See what customers are saying about you with full review monitoring. Anytime you get a review on your Xtreme Listings, it appears in MetaSense.

Review Tracking


Track your Xtreme Listings performance with full analytics. See clicks, impressions and more, on your Xtreme Listings.

Reporting


• Export your location data to distribute to Google+ and others

Use The Information Your Way: Smart Export


Two ProductsXtreme Listings

NetworkLocation Software &

How Our Network Works

Patent-pending DualSync™ connections with each

publisher guarantees your listings will appear in each

partner’s indexwww.metasenseusa.com

Xtreme Listings NETWORK: Getting the Word Out150M+ users • 45+ sites

Mobile Including the Fastest Growing Apps

Fastest Growing Apps

Avantar is the most downloaded yellow pages app

WhitePages has 25M downloads between Android

and iOS

MetaSense is the exclusive local data provider for HopStop’s mobile app

Adding the What, When & Who of your BusinessFrom Where To Why

Introducting Xtreme Listings+

WHO

WHEN

WHAT

WHAT

STAFF BIOS

EVENTS PRODUCTS/SERVICES

MENUS


Example: Products/Services ListsCustomize list name on listing

Use to promote weekly deals

Tailored sections to divide the catalogue

Detailed details like photos and videos

Example: Products/Services Lists


• Information ServiceShare important information about your restaurant, food and company with your customers - whether it’s calorie counts, special tasting menus or seasonal items.

• Multiple MenusCreate and display different menus at the same time to separate a drink menu from your dinner menu or breakfast from brunch.

• Tailored SectionsDivide the menu into custom sections. Clearly designate what’s available for breakfast, lunch, dinner and whatever else your customers need.

• Custom Display NamesChoose a custom display name for the menus on a listing.

• Food PhotosAdd photos to each of the items right in the menu itself.

• Pricing, Your WayPrice a menu the way food is priced - whether it’s market price or a range.

Menus


• Bios with PersonalityShow your customers who your are with bios. Include detailed descriptions, vivid photos and even verified credentials of your staff and employees directly on your listing.

• Your Organization, DigitallyOrganize your bios so they mirror your organization. Include up to 5 different lists of bios to showcase groups that matter to your customers.

• Display Names That SpeakChoose custom display names for the bios on your listing. Select names that align with your company’s to ensure the your bios are in your voice.

• Your Team in Entirety MetaSense supports enough bios for your entire company. Include up to 25 bios in each of your 5 lists, so you can showcase everyone at your company and never run out of space.

Professional Bios


• Digitize Your CircularsPresent top products to the most interested audience. Create product catalogs as circulars to show customers what’s hot right now where they are looking. Instantly update and specialize for each store.

• Custom CatalogsCreate and display different catalogs at the same time to separate clothing from kitchen supplies from bedding. Showcase up to 5 different catalogs at a time.

• Tailored SectionsDivide the product catalog into custom sections to suit your clients’ needs. Clearly designate what’s available for men, women and kids or home, garden and kitchen.

• Display Names That SpeakChoose a custom display name for the product catalogs on a listing.

• Detailed DetailsAdd large photos, videos and clickable links to the details to give customers the information they need to make the purchasing decision.

Products/Services


• Custom CalendarsCreate and display different calendars at the same time to separate company events from your community ones. Showcase up to 5 different calendars at a time directly on a listing.

• Clickable Event LinksMake your online events actionable with clickable links. Place links directly in the event details section to direct customers to a website or registration.

• Different Views, Different CustomersFlexible calendar views directly on a listing so customers can choose how they view the calendar – whether in a traditional calendar format or as a list.

• Display Names That SpeakChoose custom display names for the events on a listing.

• Seamless Calendar OrganizationEvent management that mirrors your client’s organization. Manage and track upcoming events with multiple internal calendars or lists that customers will see in one calendar on the listing.

Event Calendars


Software to Make It Easy

Richer Content

Control and

Measurement

Update Once. Updates Everywhere.

Stand Out WithXtreme Listings+

Review Monitoring.Full Analytics.

Why MetaSense?


HEADQUARTERS: 403 Commerce Ln, Suite 5West Berlin, NJ 08091 Phone #: (856) 873-9950Fax #: (856) 475-0555Email: [email protected]: www.metasenseusa.com www.metasenseinc.com

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Technology

Xtreme Listing