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desimoneglobal ( desimoneglobal) wrote, 2015-11-24 10:56:00

LOCATION: Phoenix, Arizona

Why Your Website is Killing Your Business (and how tomake it stop)

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You've got a top notch product or service and your existing customers can't say enough good things about you. Sowhy is your business on life support? Because your current website is slowly sucking the life out of it. This may comeas a shock but simply having a website is not enough. Contrary to what you may have heard, a bad website isactually worse than no website at all. The following is a list of all the ways your website can kill your business andwhat you need to do about it.

• It makes you look incompetent. Would you show up to an important meeting in your pajamas, or hand out a less

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than professional looking business card to a potential business partner? Of course not. Your website is often the firstimpression people have of your business, so it's critical to make that impression a great one. If your website isunappealing or looks like it was thrown together by someone who didn't know what they were doing, that's goingto reflect poorly on your business. In a potential customer's mind, an amateur website equals an amateur business.Luckily, fixing this is easy. Hire an Arizona web design company to create a customized, professional website thatwill make you and your business look fantastic.

• It doesn't showcase your product or service. When a potential customer arrives at your website, they should beable to immediately see an accurate, professional photo or representation of your product or service. If your productor service isn't immediately obvious or presented in an enticing way, that potential customer will go elsewhere, fast.When looking for a web design company, check out the company's portfolio and any current clients listed. That's agood indication of the level of quality you can expect.

• It makes buying something a nightmare. Have you ever been to a website where trying to find what you want andthen trying to get through the checkout process has left you confused and frustrated? No matter how much apotential customer likes and wants your product, if your website is tough to navigate and the checkout process is apain, you'll have a multitude of abandoned shopping carts and zero sales, thanks to your poorly designed website.

• It scares people away. An ecommerce website without any trust or security seals is a lot like a dodgy storefrontwith dim lighting and broken locks on the doors. Customers just won't feel safe doing business there. Make sureyour website has visible security and trust seals, such as TRUSTe, Norton Secured by VeriSign, BBB Accredited orGoogle Trusted Stores. With identity theft a top concern, customers are much more likely to make a purchase at awebsite where they feel protected.

As a business owner, you always want to put your best foot forward - and that includes your presence on theInternet. Your website can be a powerful tool that engages customers and increases revenue, or it can do the exactopposite. If you want your website to be "killing it" and not killing your business, contact DeSimone Global

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