Why We Should Brainstorm MoreandHow To Do It Better

Ignite PresentationAndrew Dever

Father: Alex Osborn Birthdate: 1939 Birthplace: “Applied Imagination”

Fathers Background: He put the O in BBDO

Certificate as to Birth

Brainstorming is cool

Everything we do revolves around solving problems

our teeth get dirty…so we brush them

Brainstorming is about solving problems

There are bigger problems to sink our

teeth into

It is imperative that wefind better ways toharness collective knowledge

Brainstorming helps us

Think creativel

y

Think laterally

Share knowledg

e

Collaborate better

Better solutions

“Everyone has a social obligation to collaborate”

“Brainstorming is the ideas engine of ideos

culture”

Because we have the internetwww.hy

So how do we brainstorm better?

It’s all about the team

From the uncontrolled spontaneous to the controlled relevant

We put it on the internet

How else do we do it better?

Access the worlds collective

knowledge

Manage time and anonymity

Manage relevancy

There is still a gap

We see the internet as linear

Watch this space