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This is from the 2010 ASAE Technology Conference. It's our talk on why mobile matters for associations now and in the future. Easy to understand stats and slides.
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Why Mobile Matters
February 12, 2010 10:15 to 11:30 a.m.
Content Leader: @chrisbonneyChris Bonney, VP, Client Experience
Vanguard Technologywww.vtcus.com
Connecting Great Ideas and Great People
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Takeaway #1
First step is to create a good first impression on mobile. (via @chrisbonney) #tech10
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The rate at which Americans went online with their handheld on the typical day increased by 73% in the sixteen months between the 2007 and 2009 surveys.Source: Pew Internet & American Life survey conducted from March 26 – April 19, 2009. Margin of error is +/- 2.
http://www.flickr.com/people/whatleydude/
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46% say that mobile access is very important for getting online information on the go.
http://www.flickr.com/people/moriza/
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17% say mobile access is very important to them so they can share or post online content while away from home or work.
http://www.flickr.com/photos/scragz/
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50% say it is very important to them to have mobile access in order to stay in touch with other people.
http://www.flickr.com/people/kiwanja/
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Takeaway #2
Mobile is quickly becoming a preferred method for finding info and communicating on the Web. (via @chrisbonney) #tech10
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http://www.guardian.co.uk/technology/2009/jan/02/2008-predictions-evaluated
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Context Is
Key
Context is key.
http://www.flickr.com/people/stopbits/
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Secret To Success
Context
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Takeaway #3
The secret to success with mobile is context: user/content/environment. (via @chrisbonney) #tech10
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Your Members On Mobile
- Social networking- Texting- Pictures- Email- Search- Apps- Maps- Weather- Stocks- Blogs- News- Videos- TV shows- Gaming- Music- “I’m hungry for Chinese” tweet post-marathon
http://www.flickr.com/people/faceme/
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What’s Possible?
- Donations- Renewal notifications- Event reminders- Session details- RSVPs - Advocacy status- Micro-volunteering- Social networking- Attendee networking- Job search- Blog- Games
http://www.flickr.com/people/arincrumley/
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Takeaway #4
Imperative we embrace mobile sooner rather than later. Apps, texting or just mobile-ready are all options (via @chrisbonney) #tech10
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Contact Information
Chris Bonney@[email protected] of Client ExperienceVanguard Technology
www.vtcus.com/ASAEMobile.aspx
