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TOP 10 REASONS WHY CHOOSE SALESFORCE

Why choose Salesforce ? Top 10 reasons to choose salesforce

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Page 1: Why choose Salesforce ? Top 10 reasons to choose salesforce

TOP 10 REASONS

WHY CHOOSE SALESFORCE

Page 2: Why choose Salesforce ? Top 10 reasons to choose salesforce

How are CEOs addressing the issues they consider most critical?

3rd position for Customer Relationships strategies

SOURCE / THE CONFERENCE BOARD SURVEY 2015 2

TOP 5 GLOBAL CHALLENGES

Human capital strategies

Innovation strategies

Customer relationship

Operational strategies

1 2 3 4

Improve performance management processes and

accountability. Provide employee training and development. Enhance

effectiveness of the senior management team. Raise employee engagement.

Improve leadership development programs

Create culture of innovation by promoting and rewarding entrepreneurship and risk taking. Engage in strategic

alliances with customer, suppliers, and/or other

business partners. Find, engage, and incentivize key talent for innovation. Adopt a

user-centric approach to innovation

Engage personally with key customers/clients. Enhance quality of products/services.

Develop a more outward looking customer-centric

culture. Increase speed of products and services to market. Tailor marketing,

promotion, and communications campaigns to

key customer needs

Improve our organizational agility/flexibility. Seek better alignment between strategy,

objectives, and organizational capabilities. Raise employee

engagement to drive productivity. Redesign business

processes. Continual improvement: lean six sigma,

ect.

Sustainability strategies

5

Ensure sustainability is part of the corporate brand identity and

culture of the organization. Incorporate sustainability goals

into corporate strategic performance objectives.

Enhance portfolio of sustainable products and

services. Engage with stakeholders with long-term

sustainability goals

Page 3: Why choose Salesforce ? Top 10 reasons to choose salesforce

CEO’s are Growing their businesses and achieving their goals with Salesforce

3

TOP 10 OBJECTIVES

OBJECTIVES % OF RESPONDANTS

Improved customer data quality and data management

90%

Improved sales pipeline visibility 89%

Improved customer service and support 87%

Increased customer satisfaction 76%

Reduced sales, service, marketing or other operational costs

73%

Enhanced cross-sell and up-sell opportunities 73%

Acquired new customers 72%

Increased marketing campaign effectiveness 71%

Increased customer retention 70%

Increased Customer Loyalty 66%

SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.

Page 4: Why choose Salesforce ? Top 10 reasons to choose salesforce

Why executives choose Salesforce

4

TOP 10 REASONS WHY EXECUTIVES CHOOSE SALESFORCE

REASONS % OF RESPONDANTS

Ease of use 53%

Ease of implementation 49%

Hosted CRM Solution 45%

Ease of administration 43%

Ease of customization 40%

Features 33%

Price 26%

Total cost of ownership 17%

Past experience with Salesforce 14%

Customer references 13%

SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.

Page 5: Why choose Salesforce ? Top 10 reasons to choose salesforce

Companies need analytical and operational dashboards

SOURCE / SALESFORCE 5

TOP 6 Dashboards Every Sales Leader Needs

Lead Funnel Dashboard

Forecast Dashboard Sales Leaderboard Dashboard

Competition and Win/Loss Dashboard

KPIs and Sales Activities Dashboard

Executive Daily View Dashboard

Page 6: Why choose Salesforce ? Top 10 reasons to choose salesforce

6

7 Key Performance Indicators That Every Sales Manager Should Use

Lead Response Time

Rate of Contact

Rate of Follow Up Contact

Clicks from Sales Follow-Up EmailsSocial Media Usage

Usage Rate of Marketing Collateral

Opportunity-to-Win Ratio

Sales managers need indicators to take decisions

SOURCE / SALESFORCE

Page 7: Why choose Salesforce ? Top 10 reasons to choose salesforce

7

94% of success rate

SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.

WHY CHOOSE SALESFORCE

Page 8: Why choose Salesforce ? Top 10 reasons to choose salesforce

8

Salesforce users report average ROI of 45% achieved in 8 to 9 months

SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.

WHY CHOOSE SALESFORCE

Page 9: Why choose Salesforce ? Top 10 reasons to choose salesforce

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91% would refer to a colleague

SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.

WHY CHOOSE SALESFORCE

Page 10: Why choose Salesforce ? Top 10 reasons to choose salesforce

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66% have already recommended to a colleague

SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.

WHY CHOOSE SALESFORCE

Page 11: Why choose Salesforce ? Top 10 reasons to choose salesforce

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Small Business up to 100 employees deploy Salesforce in 15 days and

Medium to Big Business up to 1000+ employees in 27 days

SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.

WHY CHOOSE SALESFORCE

Page 12: Why choose Salesforce ? Top 10 reasons to choose salesforce

THANK YOUFOR YOUR ATTENTION