Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach

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  • 1. Social Networking:
    Who are you?
    For a copy of this presentation

2. Who are you?
You are just one person
You have a few family, friends and neighbours
You have 6.8 billion other people to meet
3. Who do you want to be?
Create a personal profile
Set your objectives
State what you stand for
What do people like you do
Where do they do it
Do one thing ... and do it well
4. Why do people like people like you?
They know you
They know what you stand for
They know you know what you are talking about
They know others trust you
They know you can help them
They know you are an influencer
5. How they used to do it
High volume
Mass media
6. How we do it today
Reputation based
Ground swell
Mass reach
Long tail
Relationship based
7. Social media is here to stay
Click to view video
8. Why use social media?
Learn what people are saying
Create a buzz
Build a following
Engage key influencers
Increase brand exposure
Improve search engine presence
Get message out fast
Gain competitive intelligence
9. ?
Facebook overtakes MySpace in unique monthly visitors
Twitter is #3 most-visited social network
184 million blogs counted worldwide
Blogging rises in popularity
Wikipedia is most popular reference site online
First online bookmark launched: iList
YouTube expands rapidly, acquired by Google
The first hosted blog tools launched
Social Bookmarking takes off
REF: with thanks to Leslie Bradshaw
10. What do you know about social media?
LinkedIn has just celebratedreaching its 45-millionth membership.
Social networks and blogs are the 4th most popular online activities online, beating personal email
67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.
900,000 blog posts are created within a single 24-hour period.
Delicious, has more than five million users and over 150 million unique bookmarked URLs.
The average number of Tweets sent on Twitter everyday
The monthly growth rate of Twitter users from Jan to Feb 09
YouTube will show 75 billion video streams to around 375 million unique visitors in 2009
19 million users on Facebook
4 million users on Twitter
25% of search results for the Worlds Top 20 largest brands are links to user-generated content
Universal McCann reportsthat 77% of all active internet users regularly read blogs.
Flickr hosts more than 3.6 billion user images launched 2004
Image thanks: http://www.brandingeye.com
11. Personal branding
Strong Intro: I Am
Consistent Photo
Be consistent
Get a great picture
Be present
Complete your profiles
Be yourself
Operate with integrity
Remember, the internet never forgets
500+ Connections
Vanity URL
Summary & Specialties
Industry-Relevant PPTs
Thought Leader Blog Posts (tag: linkedin)
12. Your Homebase
Create yourself a home on the internet
Substantiate your values
Get your message across
Add value to your target audience
Wordpress.com simple site build
Goals of ChrisBrogan.com
Equip you to be successful with business relationship management (social media and marketing, mostly).
Share my perspective such that it might appeal to you professionally, either as a speaker or as a business associate through my agency.
Point you to other projects, products, and people who I think are noteworthy.
Experiment with business communications and media so I can better equip organizations for success.
13. Your Outposts and Passports
Outposts are places of presence that you maintain for interaction and promotion purposes.
Passports are profiles on various social sites, where you have an account, but you might not participate fully
14. Creating a sphere of influence
One to one to millions
Focus on key influencers
Be of service
15. Using the tools
Social networking: Facebook/Ning
Professional networking: LinkedIn/Ecademy
Micro blogging: Twitter
Document sharing: Scribd/Slideshare
Social bookmarking: Delicious/Digg
Audio: blogtalkradio/itunes
Video: YouTube/Ustream
Pictures: Flickr/Picasa
16. Lets get started
Set your objectives
Listen to what is being said and by who
Get buy-in from everyone
Build a homebase
Optimise a profile on Twitter and LinkedIn
Create a content calendar and get active
Go to some local or industry events
Repeat key messages
Repeat key messages
Measure results, evaluate and improve